Business Review and Case Studies

Strategic Business Development For Honey Bee Farming in KTH Sadar Tani Muda Forest Farmers Group

Raden Isma Anggraini, Mohammad Syamsul Maarif — Fri, 14 Mar 2025 12:59:07 +0700

Background: The development of the honey bee business in the Forest Farmer Group (KTH) Sadar Tani Muda has great potential to improve farmer welfare and support environmental sustainability. However, challenges in business management, limited capital, and limited market access are the main obstacles to developing this business. Therefore, an appropriate strategy is needed to optimize the potential of the honey bee business so that it can develop sustainably and be competitive in the market.
Purpose: This study aims to identify internal and external factors that play a role in the development of honey bee businesses at KTH Sadar Tani Muda, as well as to formulate strategies for developing honey bee businesses at KTH Sadar Tani Muda.
Methodology: This study uses a descriptive method with qualitative and quantitative approaches. The number of respondents was 9 people, consisting of 6 internal respondents and 3 external respondents. The analysis techniques used are SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, Internal Factor Analysis Summary (IFAS) matrix and External Factor Analysis Summary (EFAS) matrix to measure internal and external factors that influence the development of honey bee businesses, and the QSPM matrix.
Finding: This study found that the honey bee business in KTH Sadar Tani Muda has great potential in improving farmer welfare and supporting environmental sustainability. The main strength factors in the development of this business are the availability of supporting natural resources, high market demand for natural honey, and an organizational culture based on mutual cooperation and innovation. KTH Sadar Tani Muda has also implemented digital marketing and has a fairly extensive partnership network. This study also identified several major challenges faced, such as limited capital, low managerial skills of farmers, and limited market access. From the external side, great opportunities come from the trend of natural product consumption and government support for social forestry, while the main threats come from market competition with imported honey, fluctuations in honey prices, and climate change that can affect honeybee productivity.
Conclusion: The development of honey bee business in KTH Sadar Tani Muda can be improved by implementing strategies based on internal advantages and utilizing external opportunities. Support from various parties, innovation in business management, and the use of digital marketing technology are key factors in increasing the competitiveness and sustainability of this business.
Originality/Value (State of The Art): This study is the first study to use SWOT analysis and the IFAS-EFAS Matrix in formulating a honey bee business development strategy at KTH Sadar Tani Muda, with a focus on strengthening farmer capacity and optimizing digital-based marketing to increase product competitiveness in the market.

Keywords: strategic business development, honey bee farming, SWOT analysis, forest farmers group

Bibliometric Analysis of Relationship Between Value Perceptions on Luxury Products Purchase Intentions Using Proquest Database

Fithriyyah Shalihati, Hartoyo, Febriantina Dewi — Fri, 14 Mar 2025 13:04:41 +0700

Background: The field of value perceptions and luxury product purchase intentions has experienced significant development over the past decade. The expansion of the luxury market in a given country is closely linked to prevailing luxury consumption trends. Understanding the relationship between value perceptions and purchase intentions is crucial in analyzing consumer behavior in this sector.
Purpose: The objectives of this research are to analyze the chronological distribution of relevant publications, identify clustering research topics and emerging sub-themes, review the relationships between value perceptions and purchase intentions in luxury products, and propose directions for future research.
Design/Methodology/approach: This study explores key themes related to value perceptions in luxury product purchasing by conducting a bibliometric analysis of 13 journal articles from the ProQuest database, utilizing VOSviewer for data visualization.
Finding/Result: The findings indicate a substantial increase in research on this topic over recent years, as reflected in the growing number of studies up to 2021. Furthermore, this study confirms that purchase intention is significantly influenced by multiple factors, including value perceptions, social influence, brand prominence, price perception, and service quality. The bibliometric analysis also identified five primary research clusters, highlighting the diverse aspects of value perceptions that shape consumer intentions toward luxury product purchases.
Conclusion: The results reveal 12 primary keywords and five major research keyword clusters, demonstrating that purchase intention is interconnected with all key variables, particularly value perceptions and luxury products/luxury goods. Additionally, the analysis indicates a strong and positive nexus between value perceptions and luxury purchase intentions, reinforcing the role of perceived exclusivity, prestige, and quality in shaping consumer purchasing behavior.
Originality/Value (state of the art): This study also examines publication output trends, the evolution of research interest, and the network visualization of key concepts, including intention, value perception, attitude, and luxury goods. By mapping the research landscape, this study provides insights into the theoretical and practical implications of value perceptions in luxury product purchasing, contributing to the development of future research directions.

Keywords: bibliometric analysis, consumer behavior, luxury product, purchase intentions, value perceptions

The Influencing Factors of Somethinc's Customers’ Purchase Intention in Medan

Jesslyn Wijaya, Alfonsius — Wed, 19 Mar 2025 13:08:53 +0700

Background: The beauty industry is one of the most competitive industries locally, contributing significantly to the nation’s economy. With nearly a thousand local beauty brands, there is a huge competitiveness in the industry, with the most popular brands being in the top three. As a newer brand, Somethinc hasn't been successful in making it to the top 3 local cosmetics brand, which is eventually a necessary goal to thrive in such a competitive industry.
Purpose: The research aims to look into how brand trust, E-WoM, self-congruity and perceived quality influence the purchase intention of Somethinc customers in Medan.
Design/methodology/approach: The quantitative method is implemented for this research. Data is gathered through accidental sampling with 95 respondents of any gender and age group who are aware of cosmetics and beauty products, analysed through the multiple linear regression test.
Findings/Result: The results show that E-WoM, self-congruity and perceived quality have partial significant influence towards the purchase intention of Somethinc customers in Medan, but brand trust has no significant partial influence.
Conclusion: Brand trust does not have a partial significant influence on the purchase intention of Somethinc’s customers in Medan, E-WoM has a partial significant influence on the purchase intention of Somethinc’s customers in Medan, self-congruity has a partial significant influence on the purchase intention of Somethinc’s customers in Medan, and perceived quality has a partial significant influence on the purchase intention of Somethinc’s customers in Medan, with perceived quality contributing the most influence to purchase intention..
Originality/value (State of the art): The originality of this research is that it also discusses how brand trust can have no influence on purchase intention, with the context of a newly established brand not having built enough brand trust yet.

Keywords: brand trust, E-WoM, perceived quality, purchase intention, self-congruity

Assessing The Impact of Carbon Taxation Plan of Coal Companies Default Risk in Indonesia

Zulnahar Usman, Noer Azam Achsani, Heti Mulyati — Wed, 19 Mar 2025 13:13:04 +0700

Background: Increased greenhouse gas emissions from fossil fuel use can significantly increase global temperatures, contribute to climate change, and negatively impact human health. To address this issue, Indonesia signed the Paris Agreement in 2015, and proposed the implementation of a carbon tax regulation. The Indonesian government has designated Steam Power Plants (PLTU) as subject to a carbon tax starting in 2025. Other sectors, including coal mining, will also be subject to carbon tax gradually.
Purpose: This study is designed to explore the influence of a carbon tax on coal companies in Indonesia, with a focus on their Probability of Default.
Design/methodology/approach: The study sample comprises 17 companies listed on the Indonesian Stock Exchange (IDX). The study utilises a quantitative approach and employs descriptive statistical analysis for data analysis. Panel data, which are a combination of time-series data spanning a five-year period from 2018 to 2022, and cross-sectional data in the form of publicly available company secondary data, were used in this study.
Findings/results: The analysis reveals that the current ratio, debt-to-equity, oil price, and carbon tax have a significant impact on the probability of default. However, Gross Profit Margin, Net Profit Margin, and time interest earned were found to have no significant effect. The implementation of carbon policy was found to increase the probability of default by 42.5% in this research model.
Conclusion: These findings emphasise the importance of effective capital structure management through DER monitoring and liquidity optimisation through current ratio management. Company management needs to develop a comprehensive strategy that not only focuses on adjusting capital structure and liquidity, but also considers technological innovation and operational efficiency to face the carbon tax challenge.
Originality/value (State of the art): The novelty of this research lies in the use of the Kreditrisk+ Merton (KMV Merton) model to analyse the probability of default of coal mining companies in the context of carbon tax implementation in Indonesia.

Keywords: carbon tax, coal mining company, greenhouse gas, oil price, probability of default

An Integrated Green Supply Chain Model For Indonesian MSMEs: Internal-External Drivers, Practices, and Performance

Erni Ernawati, Diyah Ratna Fauziana, Erlinda Nusron Yunus — Wed, 19 Mar 2025 13:21:15 +0700

Background: The development of a green economy as one of the pillars in driving the national economic growth target of 6%-7% towards the Vision of Golden Indonesia 2045 continues to be encouraged. Several national green indicators still need to be improved, especially related to industrial sector activities. In Indonesia, most industrial actors (99%) are MSMEs, contributing 61% of GDP. Improving MSME green behavior and supply chain performance is crucial for enhancing Indonesia’s green economy.
Purpose: The purpose of this study was to build an integrated green supply chain model in the MSME ecosystem to support the development of a green economy.
Design/methodology/approach: This study used a quantitative approach and CB-SEM analysis tools. The study processed questionnaire data from 459 MSME respondents collected during the period August - October 2024.
Findings/Result: The study produced an integrated green supply chain model in the MSME ecosystem in Indonesia, which shows that external forces have a greater influence on green management practices than internal forces. Green management practices then have a significant influence on green economic performance, green social performance, and green environmental performance.
Conclusion: Green management practices have the greatest influence on green environmental performance. The results of this study provide implications that managers should prioritize external collaborations, regulations, and stakeholder engagement to enhance green practices. Emphasizing green management will improve environmental performance, realization of green economy and aligning with 2045 Indonesia’s Vision.
Originality/value (State of the art): Improving MSME green behavior and supply chain performance is crucial for enhancing Indonesia’s green economy, yet research remains limited.

Keywords: green management practices, green performance, integrated green supply chain, internal-external drivers, MSMEs

Strategy Design To Increase Tiktok’s Adoption Intention By MSMEs of Clothes Retail in Bogor City

Nadia Chrismashita Hartono, Arif Imam Suroso, Budi Yulianto — Wed, 19 Mar 2025 13:26:37 +0700

Background: The increasing usage of technology is evident in how most people engage with social media and e-commerce. TikTok offers several advantages as a social media platform, a content creation tool, and a marketing and sales channel.
Purpose: This study aimed to analyze factors affecting TikTok adoption intention based on the Technology-Organization-Environment theory and develop strategic recommendations to enhance social media adoption among micro, small, and medium enterprises (MSMEs).
Design/Methodology/Approach: The research involved collecting both secondary and primary data by reviewing literature, distributing questionnaires, and conducting interviews. Data analysis was performed using tools like PLS-SEM and AHP.
Findings/Result: Easy to use and positive experiences possibly influence consumer behavior towards online shopping. MSMEs reluctant to adopt TikTok caused by challenges such as low interest and limited resources. The intention to adopt TikTok among MSMEs in the retail clothing sector is influenced by factors including owner support and compatibility. Encouraging the adoption of social media technologies depends heavily on motivation and awareness.
Conclusion: Several factors can influence the intention to adopt platforms like TikTok and other e-commerce media, including owner support, competitive pressure, and compatibility.
Originality/Value: Researches focused on adoption intention and combination of TOE and DOI theories are few in number.

Keywords: adoption intention, DOI, shopping behaviour, strategy design, TOE

Implementation of ESG in Blue Ocean Strategy: A Case Study of PT Wijaya Karya (Persero) Tbk

Nakita AI Zhavira, Anny Ratnawati, Fithriyyah Shalihati — Wed, 19 Mar 2025 13:33:58 +0700

Background: The construction industry contributes significantly to Indonesia's economy, but the Covid-19 pandemic is causing difficulties for the sector. PT Wijaya Karya (WIKA), identified the need to diversify its products and services to cope with the decline in market size and maintain revenue stability. WIKA has the opportunity to apply Environmental, Social, and Governance (ESG) principles which have been implemented albeit unconsciously or sporadically.
Purpose: This research aims to recommend ESG implementation strategies to create a blue ocean market towards sustainability.
Design/methodology/approach: This research uses a qualitative method with descriptive data analysis and strategy formulation through the blue ocean strategy approach, utilizing the strategy canvas and four-action framework. Primary data was collected through in-depth interviews and questionnaires with senior management and division employees, while secondary data came from company reports and literature reviews.
Findings/results: The results showed that the strategy canvas identified 10 main ESG initiatives with varying performance, helping WIKA map out strengths and areas that need to be optimized. The 10 initiatives are Products Sustainability, Energy Efficiency, Hazardous Waste Management, Greenhouse Gas Emission Reduction, Environmental Conservation, Social and Environmental Responsibility, Occupational Health and Safety, Respectful Workplace, The Implementation of Anti-bribery Management System, and Risk Governance.
Conclusion: Strategy recommendations include Resource Optimization to improve resource allocation and more optimal productivity, Competency and Awareness Improvement to ensure employees have the necessary skills and understand the benefits of ESG, and Market Strengthening and Transparency to increase market awareness and demand, as well as transparency and accountability. The implementation of this strategy is expected to strengthen ESG as part of WIKA's strategy, creating strong sustainable value towards a more stable and profitable market.
Originality/value (state of the art): This research highlights the importance of integrating ESG principles with the Blue Ocean Strategy to create innovative and sustainable business strategies in the construction sector, ultimately supporting market growth and company stability.

Keywords: blue ocean strategy, construction, ESG, strategic innovation, sustainability

Business Model Design for Agrotourism in Pasir Eurih Village, Tamansari Sub-District, Bogor District

Moch. Alfi Nurwidiaswara, Retnaningsih — Wed, 19 Mar 2025 13:53:49 +0700

Background: The success of agrotourism development is primarily determined by locations with the potential of the natural environment, geographical location, types of agricultural products or commodities produced, and facilities and infrastructure that support tourism.
Purpose: This research aims to formulate the design of the Pasir Eurih Village Agrotourism business model using the customer development method, which is focused on the customer discovery stage.
Design/methodology/approach: Agrotourism development is located in Kampung Dukuh Menteng RT. 02/08, Pasir Eurih Village. Business model canvas (BMC) elements are formulated using the customer discovery method based on problem and solution testing results in the field.
Findings/Result: Based on the solution test, the BMC elements produce customer segments of individual, family, and institutional tourists aged 5-50 years; value propositions of service convenience, complete facilities, and agricultural activity visit packages; direct and indirect channels; customer relationships of souvenirs, photo documentation, and friendly service; key partnerships of raw material suppliers, Traveloka, and restaurants; key activities of seeding to harvest, maintenance, production, marketing, and services; key resources of physical, intellectual, human, and financial resources; cost structures of fixed costs and variable costs; revenue streams of visit and rental package sales.
Conclusion: The verification results of the business model canvas show that the product offered is suitable for the market. In addition, based on projected income, Pasir Eurih Village Agrotourism is feasible to implement.
Originality/value (State of the art): This study is unique because it focuses on developing the tourism potential and strategic environmental conditions of Pasir Eurih Village for agrotourism.

Keywords: agriculture, business model canvas, customer discovery, customer validation, agrotourism

Economic Impact, Challenges, and Recommendations of Ready-Made Garment (RMG) Industry in Bangladesh

Raisa Rafique, Md Rafiqul Islam — Wed, 19 Mar 2025 14:26:34 +0700

Background: The Ready-Made Garment (RMG) industry is a vital contributor to Bangladesh’s economy, generating 8.29% export revenue, and employment of over 5 million workers. This sector plays a significant role in poverty reduction and gender empowerment. However, challenges such as unsafe working conditions, low wages, environmental issues, and inadequate technological innovation persist.
Purpose: The study aims not only to explore the RMG sector’s impact on Bangladesh's economy but also to highlight the challenges and recommendations for sustaining this sector’s global competitiveness.
Design/Method/Approach: A mixed-method approach was used, integrating a systematic literature review (SLR) with the PRISMA model and a comparative analysis to obtain actionable insights.
Findings/Result: The RMG sector has made achievements like workers’ pay scale and green factory initiatives, but several significant gaps such as workers’ training, export diversification, and technology adoption. Additionally, major global concerns such as environmental sustainability, excessive water consumption, and discharge of chemicals need to be addressed.
Conclusion: The contribution of this sector to Bangladesh’s economy is remarkable but must address challenges in the RMG sector. Strategic actions are necessary to ensure long-term competitiveness and growth.
Originality/value (State of the art): This review paper consolidated the RMG sector’s contribution, challenges, and future directions. It also highlighted actionable recommendations for export diversification and how to address the challenges.

Keywords: Gross Domestic Product (GDP), Ready-Made Garment (RMG), Green Factory, environmental sustainability, technological innovation

Little Care: An Innovative Babysitter Service Developed Through a Design Thinking Approach

Wed, 19 Mar 2025 14:39:06 +0700

Background: The role of mothers has undergone a significant transformation in recent years due to the increasing participation of women in the workforce. As more women pursue professional careers, balancing childcare responsibilities with career demands has become increasingly complex. The process of finding a babysitter who aligns with family preferences poses a considerable challenge, leading to heightened concerns among parents regarding the safety, trustworthiness, and compatibility of childcare providers.
Purpose: This study aims to address the challenges faced by parents in balancing childcare and career responsibilities by employing a solution-oriented approach through the design thinking framework. Specifically, this research seeks to investigate the key difficulties encountered by working parents in finding reliable babysitters, the primary concerns related to trust, safety, and service quality, as well as the role of digital platforms in enhancing accessibility and transparency in babysitter selection.
Design/methodology/approach: The study adopts a design thinking methodology, focusing on three key phases: empathize, define, and ideate. Data collection is carried out through qualitative analysis of in-depth interviews, allowing for the development of insights that guide the creation of an innovative solution.
Findings/Results: The empathize phase revealed key findings through the construction of an empathy map, which highlighted parents' concerns and anxieties regarding childcare. Many parents, particularly career-oriented mothers, face significant difficulties in managing their time for childcare. Furthermore, parents encounter challenges in identifying babysitters who meet their specific needs, often experiencing hesitation in trusting available childcare providers.
Conclusion: The ideate phase led to the development of "Little Care," a proposed solution in the form of an online platform designed to connect parents with reputable and trusted babysitter agencies. The findings demonstrate the effectiveness of the design thinking approach in addressing the multifaceted challenges faced by modern families in managing childcare.
Originality/value (State of the art): This research highlights the relevance of the design thinking framework as a contemporary approach for addressing complex societal issues. By focusing on user-centered problem-solving, the study underscores the potential of design thinking to develop practical, innovative, and sustainable solutions for modern family childcare challenges.

Keywords: career woman, babysitter, design thinking, Little Care, online platform

Life Insurance Purchasing Behavior in Non-High Income Countries: Case Study in Indonesia

Kristio Rapi, Dominicus Savio Priyarsono, Siti Jahroh, Toni Bakhtiar — Wed, 19 Mar 2025 14:58:29 +0700

Background: Life insurance demand in Indonesia is still low, despite its positive contributions to the social and financial sectors, and income continues to grow. The increase in literacy and inclusion of insurance also cannot positively affect life insurance demand.
Purpose: This study analyzes the effects of economic and demographic factors on life insurance purchasing behavior, including income, interest rates, inflation, education, and life expectancy.
Design/methodology/approach: This study uses secondary data with annual frequency from 2002 to 2022 that obtained from Financial Services Authority, Bank Indonesia, and World Bank. This study employs ordinary least squares (OLS) to estimate data using Eviews 10 software.
Findings/Result: This study shows that income, inflation, education, and life expectancy have a positive effect on life insurance purchasing, while interest rates have a negative effect. Interest rates and life expectancy show significant effects. Demographic factors better explain life insurance demand than income factors, and the use of life insurance density provides better predictions than the use of penetration. This finding helps insurers in demand prediction and the government in developing life insurance policies.
Conclusion: Economic and demographic factors affect life insurance demand in Indonesia.
Originality/value (State of the art): Nowadays, there is a growing consensus to better use the term "non-high-income country" than "developing country" in country level analysis. This study is one of the first in a non-high-income country on the topic of life insurance purchases within the context of Indonesia.

Keywords: consumer purchase behaviour, determinant, Indonesia, life insurance, non-high-income country

Impact of Social Media Activity on Consumer’s Brand Trust: A Meta-Analysis Study From a Communication Perspective

Sri Hartati, Edwin Karim, Ibrahim Rashid — Thu, 20 Mar 2025 08:26:18 +0700

Background: Social media marketing is an important part of business operations in the modern era. Social media provides businesses with the ability to engage with broader and more diverse customers than the technology before it. Therefore, it is important to examine the impact of trust as an important part of the relationship between firms and customers.
Purpose: This study aims to interpret and summarize the impact of social media marketing activity on brand trust through a meta-analysis of previous studies..
Design/methodology/approach: The researcher will employ meta-analysis to examine the impact of media marketing on customer trust. Meta-regression is employed to examine potential moderators that can influence the relationship.
Findings/results: The meta-analysis result shows that there is a significant positive relationship between social media marketing activity and brand trust. Moderator analysis also shows that IT reliance in the industry may moderate this relationship, the specificity of IT utilization and its role in the business may cause this effect.
Conclusion: The enhanced communication between brands and consumers that happens through social media can help brands develop a trusting relationship. Easier and more direct communication with customers allows brands to directly respond and address complaints or customer ideas more frequently. This feature of social media can help brands develop a more trustworthy image. Furthermore, the variety of utilization and importance of social media marketing's role in building trust may vary depending on the business context.
Originality/value: This research summarizes the result of previous research regarding trust in social media. Several moderating variables are examined to explain the phenomenon.

Keywords: social media, digital marketing, marketing communication, brand trust, meta-analysis

Differences in Perception of Sustainability and Purchase Intention of The Fashion Industry

Selly Novela, Suhendi Suhendi — Thu, 20 Mar 2025 08:32:15 +0700

Background: The fashion industry plays a crucial role in global GDP but faces significant environmental challenges, including CO2 emissions, microplastic pollution, and textile waste. Sustainability has emerged as a critical trend in addressing these issues.
Purpose: This study investigates the differences in perceptions of sustainability and purchase intention in the fashion industry across genders and generations using a quantitative approach.
Design/methodology/approach: Primary data were collected from 153 respondents from Generation Z and Millenials via a questionnaire, and hypotheses were tested through T-tests. The survey is distributed digitally via Google Form using the Likert scale method.
Findings/Results: The results revealed significant gender differences in reactions to sustainability, with females exhibiting higher awareness and involvement. However, no significant differences were observed in purchase intention across genders or between Generation Z and Millennials. The findings suggest that while gender influences sustainability awareness, purchasing decisions are shaped by broader factors like education and societal norms.
Conclusion: The study highlights that while gender significantly influences sustainability awareness in the fashion industry, purchase intentions remain consistent across genders and generations, shaped by broader social and educational factors.
Originality/value (state of the art): By examining gender and generational differences in sustainability perceptions within the Indonesian fashion industry, this research provides unique insights into localized consumer behavior, challenging global assumptions and offering practical implications for inclusive marketing strategies.

Keywords: sustainability, fashion industry, generational differences, gender differences, t-test

Factors Affecting The Loyalty of Commuter Line Train Users

Muhammad Nabil Makky, Hartoyo, Diah Krisnatuti — Thu, 20 Mar 2025 11:25:31 +0700

Background: In the development of business, Indonesia's commuter line is widely rumored to have service quality that is still below customer expectations. Today's consumers are more critical and undetectable of criticism that will appear on social media. The fading of customer trust and loyalty is an important issue for commuter line managers.
Purpose: This study aims to identify the characteristics and behavior of commuter line users, analyze service quality, relational marketing, and customer satisfaction on commuter line user loyalty, and formulate managerial implications for increasing commuter line train user loyalty.
Methodology/approach: This study uses the top two boxes analysis method and Structural Equation Model - Partial Least Square (SEM-PLS) analysis with convenience sampling 140 respondents in the Greater Jakarta area.
Findings/Result: The results showed that service quality and relational marketing affect customer satisfaction and thus have an impact on customer loyalty. To increase customer loyalty, PT KCI should maintain customer trust as one of the relational marketing efforts by committing to providing updates on developments, travel disruptions, accidents, or changes to departure schedules on official platforms (KAI Access) and social media.
Conclusion: that service quality and relational marketing affect customer satisfaction and thus have an impact on customer loyalty.

Keywords: service quality, relational marketing, customer satisfaction, customer loyalty, commuter line

Developing a Sustainable Business Model For Bio-Nano Fertilizers to Enhance Peatland Agriculture and Environmental Sustainability

Wed, 26 Mar 2025 14:41:10 +0700

Background: The utilization of bio-nano fertilizers derived from oil palm waste presents an innovative approach to sustainable agriculture, addressing both environmental concerns and soil fertility enhancement. Conventional fertilizers often contribute to soil degradation and pollution, highlighting the need for eco-friendly alternatives.
Purpose: This study aims to develop a sustainable business model for bio-nano fertilizers by integrating economic feasibility, stakeholder perspectives, and nanotechnology applications.
Design/methodology/approach: A qualitative research approach was employed, combining literature reviews and stakeholder interviews with representatives from government, academia, industry, and farming communities. A total of 12 key respondents were interviewed for this study. The Business Model Canvas (BMC) approach and framework were used to analyze key elements, such as mission, value propositions, key activities, key partnerships, key resources, channels, customer segments, customer relationships, cost structures, revenue streams, impact, and measurements.
Findings/results: The results of this study indicate that bio-nano fertilizers made from micro-cellulose and micro-carbon provide potential benefits, such as increasing soil nutrients, controlling nutrient release, and reducing waste. The business model developed emphasizes cooperation strategies, a variety of distribution channels, and revenue streams, including product sales, licensing, and training services. Policy and regulatory support, research investment, and digital marketing integration are important to strengthen and expand the adoption of this bio-nano fertilizer innovation.
Conclusion: Bio-nano fertilizers have a strong potential for commercialization, benefiting both agricultural productivity and environmental sustainability. This study primarily focuses on business modeling and does not address scalability, long-term impacts, or policy interventions, as these require extensive field trials, multi-year assessments, and policy framework development. Future research should explore these aspects to facilitate broader adoption and sustainable implementation.
Originality/value (state of the art): This study presents a novel business model integrating waste utilization, nanotechnology, and agribusiness sustainability, contributing to the discourse on green innovation and circular economy practices in agriculture.

Keywords: bio-nano fertilizers, business model, nanotechnology, sustainable agriculture, oil palm waste

Visitor Satisfaction at PAS TJ Grape Plantation Agrotourism in Singkawang

Riya Suprianti, Eva Dolorosa, Anita Suharyani — Wed, 26 Mar 2025 14:44:19 +0700

Background: PAS TJ Grape Plantation Agrotourism analyses visitor satisfaction to improve services and attract more visitors.
Purpose: This research analyses visitor satisfaction levels at PAS TJ Grape Plantation Agrotourism in Singkawang. By utilising the 7A+1S framework (attraction, amenities, Ancillary services, activity, accessibility, available package, accommodation, and sustainability), this research evaluates the factors influencing visitor experiences. The findings are expected to provide recommendations for managers to enhance service quality and the attractiveness of agrotourism, thereby supporting sustainable agrotourism.
Design/methodology/approach: This research employs a nonprobability sampling method with a purposive sampling technique on 40 respondents. Data were collected through structured questionnaires and analysed using descriptive statistical methods. Validity and reliability tests were conducted, along with the Customer Satisfaction Index (CSI) and Importance-Performance Analysis (IPA), to assess visitor satisfaction and service performance.
Findings/result: Based on the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA), visitor satisfaction at PAS TJ Grape Plantation reached 81.22%, categorised as "very satisfied." While visitors generally have a positive experience, some aspects need improvement. The IPA results highlight the availability of a canteen, road conditions, and supporting infrastructure as key concerns, as they are essential but underperforming. Meanwhile, other attributes meet or exceed expectations. Addressing these gaps, particularly those in Quadrant I (high importance, low performance), is crucial for enhancing visitor satisfaction.
Conclusion: Overall, the attributes of PAS TJ Grape Plantation agrotourism in Singkawang are very satisfying for visitors. However, improvements in facilities and infrastructure are needed to enhance visitor satisfaction and attract more visitors in the future.
Originality/value (State of the art): This research contributes to developing a visitor satisfaction analysis methodology by applying the 7A+1S approach, which has not been widely used in agritourism. Focusing on PAS TJ Grape Plantation Agrotourism, this research is expected to serve as a reference for developing sustainable agritourism in other regions.

Keywords: Visitor satisfaction, Agrotourism, Customer satisfaction index (CSI), and Importance performance analysis (IPA)