Business Review and Case Studies

Carrageenan Raw Material Supply Projection in The Seaweed Production Center Area in Takalar Regency, South Sulawesi Province

2025-01-08T16:00:58+07:00

Background: The seaweed industry has experienced rapid growth, especially in the production of food, feed, biofuels, and biochemicals. Indonesia has become the largest exporter of fresh, frozen, and dried seaweed; However, carrageenan derivative products are still limited. The demand for seaweed continues to increase, but the supply of seaweed raw materials for carrageenan-derived products has not met international standards, so it has failed to meet the demand in full. Seaweed production is exported as raw materials, and its added value has not been enjoyed by farmers, producers, local governments, and other stakeholders. The demand for carrageenan, especially as a raw material for the food industry, is increasing, which emphasizes the importance of seaweed supply.
Purpose: This research aims to manage the supply of seaweed as raw material for carrageenan derivative products in the seaweed production center area in Laikang Village, Takalar Regency.
Design/methodology/approach: This study uses qualitative analysis of interactive models Miles, Huberman, and Saldana. Techniques used include semi-structured interviews, where the implementation is more flexible to identify problems openly. Respondents were asked to provide more detailed information and ideas, which were then observed
Findings/Results: The results of the study show that the management of seaweed supply in Laikang Village is sufficient in terms of quantity but still lacks in terms of quality according to the demand of the agroindustry.
Conclusion: In order to improve seaweed quality through more inexpensive seeds, improved distribution, and eco-friendly practice training, government help is essential. Strategic planning in market research and supply management is emphasized in this study, which projects the seaweed supply for carrageenan derivatives in Laikang. While downstream processing regulations can optimize economic potential by minimizing the export of raw materials, effective supply
Originality/value (State of the art): This study makes an original contribution by investigating a problem that is not clearly defined, poorly understood, or under-investigated (exploratory), thereby gaining a better understanding of the problems that exist in the supply of carrageenan raw materials in Laikang village., so that can provide an objective picture of the real conditions of the subjects being studied.

Keywords: carrageenan, control, supply chain, production, quality of seaweed

The Influence of Quality of Work Life and Job Satisfaction on Turnover Intention: a Case Study of PT Alami Fintek Sharia

2025-01-08T16:01:11+07:00

Background:One important aspect in the growth of financial technology companies is human resources, and one of the challenges is attracting the best talent to join and retaining existing talents.
Purpose:This research aims to examine the influence of quality of work life and job satisfaction variables on turnover intention through a case study of PT Alami Fintek Sharia. Design/Methodology/approach:The research utilizes a quantitative approach, using the samples of all 106 employees of PT Alami Fintek Sharia as respondents. Research data were obtained through a questionnaire and analyzed using SEM analysis techniques with the help of a PLS-SEM program.
Finding/Result:The results of this research underscore three aspects. First, quality of work life has a positive and significant effect on job satisfaction. The better the quality of work life, the higher the job satisfaction. Conversely, poor quality of work life reduces job satisfaction. Second, quality of work life has a negative and significant effect on turnover intention. The better the quality of work life, the lower the turnover intention, and conversely, poor quality of work life increases turnover intention. Third, job satisfaction has a negative and significant effect on turnover intention. The better the job satisfaction, the lower the turnover intention, and conversely, poor job satisfaction increases turnover intention.
Conclusion:It is necessary to strengthen the organizational development unit in companies with the aim of improving quality work life and job satisfaction factors, especially factors related to adequacy of resources, compensation, and rewards, as well promotion opportunities.
Originality/Value (state of the art): PT Alami Fintek Sharia is one of the leading p2p lending sharia in Indonesia one of the key successes is focus on managing people.

Keywords: job satisfaction, quality of work life, turnover intention, SEM-PLS, P2P lending

The Effect of The Bank Indonesia Development Program on The Development of Agribusiness MSMEs

2025-01-08T16:01:29+07:00

Background: Business digitization skills are important for business actors to have, especially in the digital era. Therefore, it is important to improve their skills in building a better economy. The Bank Indonesia development program is one solution to accelerate the digitalization of MSMEs in Indonesia. Previous research on MSME development programs rarely focuses on the agribusiness sector.
Purpose: This research examines how Bank Indonesia's training and mentoring for MSMEs impacts the development of agribusiness MSMEs.
Design/methodology/approach: Data was collected by distributing questionnaires with a total of 50 respondents. Primary data was processed using Structural Equation Modeling-Partial Least Square (SEM-PLS) with the competency variable as an intervening variable.
Findings/Result: The research results show that training and mentoring significantly affect the development of agribusiness MSMEs. Training and mentoring also indirectly affect the development of agribusiness MSMEs through competency as an intervening variable.
Conclusion: agribusiness MSME actors who participate in training and mentoring must have competence in attitudes, knowledge, and skills. Furthermore, the more competent agribusiness MSMEs are, the better the development of agribusiness MSMEs will be, namely increasing income, strengthening competitiveness, and expanding market reach.
Originality/value (State of the art): training and mentoring for Agribusiness MSMEs are factors that influence the development of Agribusiness MSMEs.

Keywords: MSMEs, development programs, agribusiness, training and mentoring, business digitization

Sustainable Marketing Strategy in The Remanufacturing Industry: A Soft Systems Methodology Approach

2025-01-08T16:02:02+07:00

Background: PT. X is one of Indonesia's heavy equipment component companies with a remanufacturing division that aims to achieve sustainability goals by implementing sustainable marketing. Even though the manufacturing industry has enormous potential, implementing sustainable marketing in this sector still faces many challenges.
Purpose: This study aims to analyze the critical challenges and propose a conceptual model for sustainable marketing implementation in the remanufacturing industry.
Design/methodology/approach: The SSM framework analyzes complex systems, emphasizing human and organizational factors, to guide the application of sustainable marketing in remanufacturing. Before developing the conceptual model, a sustainable marketing mix analysis was conducted to identify challenges that hinder successful implementation.
Findings/results: Several important variables were identified to increase the successful implementation of sustainable marketing for remanufactured products. Prices, product quality, and green public awareness need to be improved. The complex implementation of the sustainable marketing mix at PT X can be seen through the rich picture system. Apart from that, based on the root definition, it can show that many stakeholders are involved in supporting the success of this system, and it must also be supported by government policy. Several essential activities are identified in the conceptual model, such as the role of the remanufacturing division in PT X.
Conclusion: This research shows that the success of implementing sustainable marketing on remanufactured products is highly dependent on increasing prices, product quality, and public awareness, as well as involving various stakeholders and support from government policies.
Originality/value (State of the art): This research contributes to a holistic approach that combines systems analysis with sustainable marketing elements and focuses on the remanufacturing industry.

Keywords: sustainable marketing, remanufacturing industry, marketing mix, soft system methodology, conceptual model

Impact of Conflict and Stress Management on Employee Performance in Indonesia’s Textile Industry

2025-01-08T16:02:18+07:00

Background: The Indonesian textile industry, known for its high competition and labor intensity, presents a unique environment to study the impact of work conflict and stress on employee performance, particularly within its production departments.
Purpose: This study aims to examine how work conflict and stress affect the performance of employees in the production department of the Indonesian textile industry.
Design/methodology/approach: A quantitative research approach was employed, utilizing descriptive and associative methods. Data was gathered from a purposive sample of 192 employees to ensure representativeness. The data analysis involved multiple linear regression, coefficient of determination, multiple correlation coefficient, and partial tests (T-test).
Findings/Result: The analysis revealed that work conflict and stress significantly impact employee performance, accounting for 51% of the variance. A strong correlation (R = 0.714) was identified, indicating that higher levels of work conflict and stress are associated with lower employee performance. The study also noted that 49% of the variance in performance is due to factors not explored in this research, suggesting areas for future studies.
Conclusion: The findings highlight the substantial influence of work conflict and stress on employee performance. Effective management strategies to address these issues are crucial for enhancing employee efficiency and overall organizational productivity.
Originality/value (State of the art): This study contributes to existing knowledge by analyzing the relationship between work conflict, stress, and employee performance in a competitive, labor-intensive industry.

Keywords: employee performance, indonesia, stress, textile Industry, work conflict

Enhancing Operational Risk Management in The Commercial Explosives Sector: A Case Study of PT Tasun Anugerah Bersama

2025-01-08T16:02:33+07:00

Background: The demand for commercial explosives is rising in tandem with the growth of infrastructure development in Indonesia. Companies like PT Tasun Anugerah Bersama, which provides licensing and distribution services for commercial explosives, face multiple operational risks that require effective risk management. Despite this, PT Tasun has not yet implemented a comprehensive risk management system.
Purpose: This study aims to assess the scope of operational risks, analyze risk levels, and recommend appropriate risk management strategies for PT Tasun.
Design/Methodology/Approach: The research utilizes a risk management framework integrating Godfrey risk control and the risk treatment methods by Flanagan and Norman. It incorporates ISO 31000:2018 for risk management and ISO 45001:2018 for Occupational Health and Safety (OHS).
Findings/Result: The research identifies 26 operational risks, including 14 low-level, 9 moderate-level, 2 high-level, and 1 extreme-level risk. The focus is on managing high and extreme-level risks to enhance business sustainability.
Conclusion: Implementing structured risk management in accordance with ISO standards can significantly minimize operational risks and improve company performance.
Originality/Value: This study provides a novel approach by integrating ISO 31000:2018 and ISO 45001:2018 standards to address the specific operational risks in the commercial explosives sector, offering valuable insights for companies facing similar challenges in high-risk industries.

Keywords: commercial explosives, operational risk, risk management, SNI ISO 31000:2018, SNI ISO 45001:2018

Ethics Understanding and Organizational Support as Drivers to Blowing the Whistle

2025-01-08T16:03:19+07:00

Background: There are still pros and cons regarding the courage to report unethical practices known to the organization (whistleblowing). This study focuses on knowing the effect of different levels of ethical understanding of employees in reporting unethical behavior or experiences that they know.
Purpose: This study aims to determine the effect of different perceptions on organizational support in reporting known unethical behavior or experiences.
Design/methodology/approach: This research was conducted using an experimental method on 40 participants, so that it can be tested for differences in the level of ethical understanding and perceptions of organizational support for being a reporter.
Findings/results: The results indicate that there is not enough evidence to support H1 and H2. After receiving information that H1 and H2 were rejected, the researchers explored more in-depth information through the Focus Group Discussion (FGD) method. Personality factors and individual values encourage participants to report unethical behavior or experiences known to employees. Participants feel less likely to report unethical behavior, to avoid conflict and not want to reveal the disgrace of their department. Some participants preferred to keep themselves and the rest felt that unethical practices were common practice in organizations.
Conclusion: There are several characteristics of the reporter, such as loyalty to the organization, role, and position as well as other personal characteristics such as gender, tenure, and seniority. This is in line with the results of extracting information obtained through the focus group discussion (FGD) method from 6 willing participants. In the context of research, this can be explored more deeply. Related to the rejection of the hypothesis in this study, further research can explore some of the things found in the FGD results, such as individual values, personality factors, concerns about being a reporter, or other sides that are more encouraging to report unethical behavior or experiences known to employees.
Originality/value (state of the art): This research can contribute and add scientific insight to business ethics with findings regarding whistleblowing of employees in companies from eastern developing countries (Indonesia), which have different cultural tools from western countries.

Keywords: business ethics, ethics understanding, experimental research, organizational support, whistleblowing

Corporate Marketing Change Management at PT Wijaya Karya (Persero) Tbk

2025-01-08T16:03:53+07:00

Background: The construction industry plays a vital role in Indonesia's GDP. However, the Covid-19 pandemic has negatively impacted this sector, prompting companies to adapt. PT Wijaya Karya (WIKA) faces marketing challenges, including issues with decentralization and lack of focus on key customers, necessitating organizational changes.
Purpose: This research examines how the application of Kotter’s 8 Step Change Model and the ADKAR Model can address WIKA’s marketing challenges by fostering structured adaptation. These models were selected for their ability to navigate organizational change during periods of disruption, such as the pandemic, which intensified decentralization and strained customer focus in the construction sector.
Design/methodology/approach: This study employs a descriptive qualitative approach through interviews with five internal WIKA stakeholders, from senior vice presidents to corporate marketing staff, and one external expert for validation, supplemented by an analysis of internal reports and strategic plans.
Findings/Result: The findings show that the integration of Kotter’s 8 Step Change Model, the ADKAR Model, and Key Account Management significantly improves marketing performance and strengthens relationships with key customers. Enhanced employee engagement, intensive training, improved inter-division coordination, and the adoption of modern technologies also contribute to operational efficiency and sustainable company growth.
Conclusion: Integrating Kotter’s 8 Step and ADKAR Models with Key Account Management at WIKA offers an effective framework for overcoming decentralized marketing, providing a replicable strategy for companies facing similar challenges to drive strategic growth.
Originality/value (State of the art): This research highlights the importance of integrating change management models with Key Account Management practices to enhance both marketing performance and customer relationships, ultimately supporting sustainable business growth.

Keywords: ADKAR, change management, key account management, kotter 8 step change model, marketing decentralization

Reveal Business Model Design: Mental Health Platform for College Students

2025-01-08T16:04:25+07:00

Background: Mental health is a condition in which an individual can realize his potential, can work productively, and be able to contribute to his community. Disruption of mental health can reduce physical condition and affect academic performance. The number of students experiencing mental health disorders is increasing every year. Those with mental health disorders face difficulties in coping with their problems.
Purpose: This study aims to identify the problems that students face when their mental health is impaired, design a business model that represents the value of the solutions to be offered, and create a prototype display that contains the features to be offered in the form of an application.
Design/Method/Approach: The method used in this research is design thinking. It was found that the most problems faced when students experienced mental health disorders were the existence of bad stigma related to mental health disorders and the fear of getting a negative response when telling stories.
Findings/Result: The main feature that we want to offer is online mentoring with psychology students. Solution testing found that the product design had met the needs of the respondent's problems.
Conclusion: Based on the problems and assistance desired by the respondents, a business model of reveal created that illustrates the values that will be offered. Reveal is a mental health platform for college students that contains several features, namely mentoring (facilitating users to confiding with peer counselor), narasi (a feature for users to share and discuss related to their mental health problems), mood tracker (feature that records condition of user’s mental health), as well as webinars and articles (a feature that displays information related to mental health).
Originality/value (State of the art): This platform is conducted by the audience’s needs and offers so many features that would be a successful implication for helping the student form mental health’s issues.

Keywords: business models, design thinking, mentoring, mental health, prototype

Member Satisfaction With The Role of The Kuantan Singingi Rubber Farmers Association (APKARKUSI) in The Rubber Trade Using CSI AND IPA Methods

2025-01-08T16:04:42+07:00

Background: Farmer associations are agricultural commodity institutions that fight for the interests of farmers. The association is seen as the right strategy to empower farmers and is expected to satisfy its members. However, the functions and objectives carried out by farmer associations in the context of agriculture, which should be a forum to improve the welfare of farmers, sometimes face challenges in carrying out their role effectively. The scope of this research is related to its role in the business system, which includes five indicators, namely its role in increasing knowledge, dissemination, facilitation, advocacy, and monitoring and evaluation.
Purpose: The research analyzes members' satisfaction with APKARKUSI's role in the rubber trading system.
Design/methodology/approach: The research approach uses a survey. The research sample is a member of APKARKUSI, namely 5 POKTAN and 5 GAPOKTAN, 30 respondents from POKTAN and GAPOKTAN management. Primary and secondary data are used. Primary data was obtained using a list of questions, and validity and reliability tests were carried out. The methods used are Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI) analysis.
Findings/Results: There are four roles of APKARKUSI, according to important members, but the performance of APKARKUSI is not good; as many as thirteen roles according to important members and good performance, two roles according to members are not important and performance is also not good, six roles according to members are not important but good performance. The results of the CSI analysis of the role carried out by APKARKUSI as a whole have satisfied members.
Conclusion: The role played by APKARKUSI in the rubber trading system, there are still those who have not given satisfaction to members, so APKARKUSI still needs to improve its performance towards this role.
Originality/value (State of the art): APKARKUSI, as a rubber farmers association, can be one of the institutional concepts to realize agricultural development.

Keywords: farmer satisfaction, farmer association, rubber trade, importance performance index, customer satisfaction index

The Resolution Strategy of Agrarian Conflict in The Case of Right-To-Cultivate Plantation of PT Maskapai Perkebunan Moelia in Cianjur Regency

2025-01-08T16:05:07+07:00

Background: Land plays a crucial role in human life and national development; however, its limited availability often triggers conflicts related to land ownership and utilization. One significant conflict occurred between PT Maskapai Perkebunan Moelia (MPM) and local communities in Cianjur Regency, which was resolved through government intervention by the Ministerial Regulation of ATR/BPN No. 17 of 2020. This resolution, involving land redistribution, is expected to serve as a model for addressing land conflicts in other plantations across Indonesia. Therefore, it is essential to examine the strategies used in this resolution and apply them to similar cases. It is important to research this success further so that similar conflict resolution strategies can be applied in other regions in Indonesia
Purpose: This research aims to identify the factors influencing land conflict resolution and formulate priority strategies for addressing such conflicts.
Design/methodology/approach: This study adopts a positivist approach with a quantitative method conducted over one month at PT Maskapai Perkebunan Moelia. Data consists of primary and secondary sources, collected through observation, questionnaires, interviews, and literature review. Analytical tools used include EFE, IFE, SWOT, and QSPM to identify key strategies for resolving the HGU conflict at PT. MPM in Cianjur, with priority strategies focusing on building partnerships with relevant stakeholders.
Findings/Result: The factors that affect the resolution of agrarian conflicts in this case are divided into two, namely internal and external factors. Internal factors include Cianjur Regency Land Office and the Regional Government of Cianjur Regency, while external factors include PT. MPM and the community. Strategy includes identifying all interested parties in land issues, such as local governments, indigenous peoples, landowners, cultivating communities, Non-Governmental Organizations (NGOs), and academic institutions. In addition, the second strategy is to encourage community empowerment through various facilitation activities (Access Reform), which aims to increase the capacity of local communities. Third, it is necessary to implement strategic measures to strengthen the internal at the Ministry of ATR/BPN to achieve the goal of resolving land conflicts in a multisectoral manner. Fourth, institutional and community empowerment must be focused on strengthening the organization through targeted cooperation.
Conclusion: This study identifies accommodation, collaboration, and compromise as the main conflict management styles in the PT. MPM HGU land dispute. Strategic factors influencing resolution include ATR/BPN synergy, limited resources, local government support, and land shortages. Priority strategies for effective resolution focus on stakeholder collaboration, community empowerment, and internal coordination.
Originality/value (State of the art): This research provides a new, more structured, innovative approach to resolving right to cultivate (HGU) conflicts

Keywords: land, agrarian conflict, priority strategies, stakeholder participation

Strategic Business Development of XYZ Gaming Using SWOT and Business Model Canvas

2025-01-08T16:05:46+07:00

Background: The gaming industry, particularly in Indonesia, continues to grow, offering significant opportunities for business development. Purpose: This research examines the current and future business models of XYZ using SWOT analysis and the Business Model Canvas (BMC) to propose strategies for revenue growth and market expansion.
Design/methodology/approach: A qualitative study was conducted, incorporating document analysis, surveys of 35 consumers, and the integration of external (market, customer, competitor, PEST) and internal (HR, marketing, operations, finance) analyses. SWOT analysis results informed the development of an enhanced BMC.
Findings/results: The research identified opportunities for XYZ to introduce custom merchandise bundled with services, expand geographic and demographic target markets, and diversify sales channels. The new BMC demonstrates a strategic pivot to include customers aged 13–65 across Indonesia, Australia, and other regions, supported by additional platforms like Shopee and Tokopedia.
Conclusion: This study highlights how businesses in the gaming sector can adapt dynamically to external and internal conditions through strategic innovations and comprehensive analyses.
Originality/value: By integrating SWOT and BMC with empirical data, this research contributes a state-of-the-art framework for analyzing and innovating business models in the competitive gaming industry.

Keywords: SWOT analysis, business model canvas, gaming industry, business development, market expansion

The Impact of Borrowing and Lending Account Growth on The Profitability of Fintech Lending Companies

2025-01-08T16:06:15+07:00

Background: Fintech lending or online lending services is one of the innovations in the financial industry that is growing rapidly and has a significant impact on the economy in Indonesia, especially for MSMEs. The increase in outstanding online loans in Indonesia is because online loan services are considered easier to apply for than traditional financial services.
Purpose: This study analyzes the impact of increasing borrower and lender accounts, bad loan risk, and macroeconomic conditions on the profitability of fintech lending companies in Indonesia over the past five years.
Design/methodology/approach: This study uses monthly time series data with a research period from January 2019 to December 2023. The type of data used in this study is secondary data obtained from the official websites of Bank Indonesia, OJK, and S&P Global. This study uses the Autoregressive Distributed Lag (ARDL) analysis method using E-views12 software.
Findings/Results: The results show that the firm's profitability tends to increase in the short run when the number of lender accounts increases. At the same time, the non-performing loans, inflation, and interest rates decrease. In the long run, borrower account growth, lender account growth, and Purchasing Manager's Index (PMI) positively affect the profitability of fintech lending companies. The growth of Fintech Lending in Indonesia has experienced rapid growth in the past 5 years, especially in the period 2021-2022. The outstanding online loans increased dramatically due to the COVID-19 pandemic. The development of borrower and lender accounts can positively impact company profitability but also increase the risk of bad loans.

Keywords: Fintech Lending, Return on Assets (ROA), Non-Performing Loan (NPL), Purchasing Manager’s Index (PMI), Autoregressive Distributed Lag (ARDL)

Ease For Buying Medicine Through The Delivery Service at Mazaya Pharmacy

2025-01-08T16:06:34+07:00

Background: A pharmacy is a means of pharmaceutical services carried out by pharmacists. Mazaya Pharmacy is one of the pharmaceutical service facilities in the city of Bogor. To date, in-person medication administration is the dominant service provided by pharmacies. However, growing demand for diverse services compels pharmacies to expand their offerings included new alternatives to serve customers, such as home delivery services.
Purpose:The results of the analysis are that customers have difficulty buying medicine because they cannot come to the pharmacy directly. or example eElderly customers, young working couples, customers with limited transportation, and customers with certain emergency conditions.hard to come.
Methodology/approach: This research aims to analyze the problems faced by customers, using the Design Thinking method approach to find solutions to customer problems.
Conclusion: Therefore, this problem can be solved if there is a special service that can solve this customer problem. Mazaya Pharmacy developed a solution in the form of a drug delivery service by utilizing communication facilities via the WhatsApp Business application. The aim of this service is expected to ake it easier for customers to buy medicines by ordering medicines with a delivery service. This delivery service can be an added value in improving the quality of service at the Mazaya Pharmacy which can increase customer satisfaction and loyalty and expand the pharmacy's coverage area..

Keywords: customer, delivery service, medicine, pharmacy, pharmaceutical services

Environmental, Social, and Governance (ESG) Risk Management of PT XYZ Indonesia (ESG Disclosure Approach 2023)

2025-01-08T16:07:03+07:00

Background: PT XYZ Indonesia is a major mining company facing high risks due to various factors impacting operational, regulatory, and reputational aspects within the mining industry. These risks can be addressed through the company's responsibility towards environmental, social, and governance (ESG) aspects. In the ESG Disclosure report of 2023, PT XYZ Indonesia was assessed below industry average in several key issues due to inadequate risk management compared to exposure.
Purpose: This study aims to identify, assess, and propose appropriate measures to address ESG risks.
Methodology: This research using the risk management framework of SNI ISO 31000:2018, with risk assessment methods by Godfrey (1996) and risk treatment strategies by Flanagan and Norman (1993).
Results: The research identified 22 ESG risks categorized into three low-level, 12 medium-level, four high-level, and three extreme-level risks. Each risk will be treated according to four categories: retention, reduction, transfer, and avoidance. Risk treatment efforts focused on four high-level risks and three extreme-level risks at PT XYZ Indonesia, including mitigation and transfer strategies to reduce impact and losses experienced by the company.
Conclusion: The potential risk most likely comes from Governance Pillar. The practical implications of these proposed strategies include enhanced operational resilience, improved regulatory compliance, and strengthened stakeholder trust, which together contribute to a more sustainable and socially responsible business model.
Originality: This study introduces a comprehensive ESG risk management approach by integrating the SNI ISO 31000:2018 framework with established risk assessment and treatment methods, offering a more effective and systematic process for identifying, prioritizing, and mitigating ESG risks. This integrated approach not only enhances the precision and efficiency of risk management but also provides a scalable model for improving ESG performance across the mining sector.

Keywords: risk management, mining, ESG Disclosure, ESG Risks, SNI ISO 31000:2018

Roadmap for Human Resources Development at XYZ University

2025-01-09T16:03:25+07:00

Background: Human resources constitute a pivotal asset for organizations in achieving their strategic objectives. The presence of high-quality human resources offers a competitive advantage in navigating the complexities of the current era of disruption.
Purpose:This research seeks to establish a human resource development roadmap for XYZ University.
Design/Methodology/approach: Data collection was undertaken through interviews with subject matter experts familiar with the organizational dynamics at XYZ University. The collected data were subjected to analysis using descriptive and interactive model methodologies. The proposed human resource development roadmap for XYZ University is delineated into two temporal phases: short-term (2024) encompassing nine strategies and long-term (2025–2026) comprising five strategies.
Finding/Result: This roadmap is structured around three primary categorical approaches: motivation, leadership, and organizational structure. Within these categories, a series of human resource development strategies were articulated to address both short-term and long-term organizational requirements.
Conclusion: The short-term strategies primarily focus on the assessment and enhancement of employee motivation, while the long-term strategies are directed towards the refinement of organizational systems and leadership approaches in accordance with evolving needs.

Keywords: human resources, strategic objectives, interactive model, development roadmap, university