The Farmer Satisfaction of UPJA Services In Yogyakarta
Abstract
Agricultural Tools and Machinery Services Business (UPJA) is a rural economic institution engaged in services in order to optimize the use of agricultural tools and machinery. UPJA which has good performance will provide satisfaction to consumers (farmers). The purpose of this study was to determine the level of farmer satisfaction with UPJA services. The method used was descriptive using IPA-Kano integration analysis. Data collection techniques are conducting interviews and distributing questionnaires to 90 sample people from 3 UPJA categories, namely Beginner, Developing and Professional categories. The results of the research showed that customer satisfaction for UPJA in the Beginner category was Quite Satisfied, UPJA in the Developing category was Very Satisfied and UPJA in the professional category was Satisfied.
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