Indonesian Journal of Business and Entrepreneurship
Indonesian Journal of Business and Entrepreneurship (IJBE) publishes information of empirical research and reviews in business and entrepreneurship. IJBE is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program (APMMI). IJBE was first published at the beginning of 2015 with three issue per year in January, May, and September. Editor receives articles of empirical research and reviews in business and entrepreneurship. IJBE is a peer reviewed journal that has been Accredited by the Ministry of Research, Technology and Higher Education Number 32a/E/KPT/2017 which is valid for 5 (five) years since enacted on 26 April 2017. Base on Directorate General of Research and Development Strengthening, Ministry of Research, Technology and Higher Education of the Republic of Indonesia No 30/E/KPT/2018 IJBE get ranked 2 accredited (SINTA 2) status. Base on Director General of Higher Education, Research, and Technology of the Republic of Indonesia 158/E/KPT/2021 IJBE get ranked 2 accredited (SINTA 2) status until 2026. IJBE has been registered in Crossref, DOAJ, SINTA Rank 2, Indonesian Publication Index (IPI), Google Scholar, and other scientific databases. Editors can revise the paper without changing the substance and content after a blind review process. The articles sent by the author must be an original script and is not being considered for publication by other journal or publishers. P-ISSN: 2407-5434 E-ISSN: 2407-7321 Click for Submissions Guidelines and Author Guidelines ______________________________________________________________
School of Business, IPB University (SB-IPB)
Exploring The Role of The Entrepreneurial Ecosystem in Fostering Innovation in Youth Entrepreneurship in South Africa: A Literature Review
Background: Heightened by the Fourth Industrial Revolution (4IR), innovation was increasingly becoming significant in entrepreneurship. Moreover, according to Schumpeterian entrepreneurship, innovation was equivalent to a profit. Thus, it was imperative to investigate the extent to which entrepreneurial ecosystems promoted innovation in youth entrepreneurship. Purpose: This study investigates the role of entrepreneurial ecosystems in promoting innovation in youth entrepreneurship in South Africa. Design/methodology/approach: A literature review study based on a collection of relevant literature from online databases was conducted. Literature from 2015 to 2025 was considered to analyze and synthesize the literature on youth entrepreneurship and the entrepreneurial ecosystem. Findings/Result: Findings from the review of literature indicate that inadequate infrastructure development and funding, gaps in policy implementation and entrepreneurship education hinder innovation in youth entrepreneurship. Conclusion: This study recommends creative entrepreneurship education, a National Youth Innovation Fund, local innovation hubs, and local government intervention to enhance innovation in youth entrepreneurship in South Africa. Drawing from the Triple Helix model, the government, industry, and universities should collaborate to fund innovative business ventures, mentor creative youth entrepreneurs, and offer innovative entrepreneurship education. This study recommends empirical research on the South African entrepreneurial ecosystem, focusing on rural and township areas. Originality/value (State of the art): This article synthesizes the literature on youth entrepreneurship and innovation to inform diverse stakeholders of the current state of knowledge, key trends, research gaps, and directions for future research. Keywords: youth entrepreneurship, innovation, entrepreneurial ecosystem, innovative entrepreneurship, youth empowerment
Copyright (c) 2025 Wimbayi Chasaya, Ayansola Ayandibu
The Impact of Customer Testimonials and Brand Trust in Women's Hijab Repurchase Intention in Cirebon
Background: The hijab industry in Indonesia is rapidly growing, leading to intense online and offline competition between brands. Purpose: This study measures Repurchase Intention based on customer testimonials and brand trust in hijab products marketed through TikTok Shop, Shopee, Lazada, Bukalapak, and other marketplaces. Design/methodology/approach: This study used a quantitative method with data from 400 female hijab users aged 15–24 years in Cirebon. Owing to its strength in complex model analysis, SEM-PLS was applied to analyze the effect of customer testimonials and brand trust on repurchase intention. Findings/Results: This study indicates that customer testimonials and brand trust positively influence repurchase intention for hijab products in Cirebon. The impact of customer testimonials on repurchase intention had a coefficient of 0.400, whereas brand trust demonstrated a more substantial influence with a coefficient of 0.417. The findings suggest that brand trust has a more significant impact on encouraging repurchase behaviour than customer testimonials. These results underscore the importance of building strong brand trust through consistent product quality, excellent customer service, and positive brand reputation. For hijab business owners, effective marketing strategies should generate positive customer testimonials and ensure that the customer experience aligns with the brand’s promises. By consistently delivering quality and maintaining reliable service, businesses can foster consumer trust, enhance customer loyalty, and sustain repurchase intentions over the long term. Conclusion: These two independent variables simultaneously drive Repurchase Intention for hijab products. Brand Trust had a more substantial influence on the intention to repurchase the hijab. Originality/value (State of the art): Consumers trust brands for various reasons, including good product or service quality and brand reputation. Brand trust is a crucial factor in long-term relationships with customers. Keywords: customer testimonials, brand trust, repurchase intention, marketplace, hijab
Copyright (c) 2025 Umiyaroh, Icha Dinda Lestari Oktavani, Siska Ernawati Fatimah, Soesanty Maulany
Digital Platform Capability and Strategic Agility: Uncovering Strategies to Strengthen Indonesian F&B SMEs Competitiveness
Background: The Indonesian food and beverages (F&B) SME sector was a major contributor to the economy but faces challenges such as intense market competition and limited digital adoption. Despite the strong potential of the digital market, only a small proportion of SMEs were integrated into digital ecosystems. Understanding how digital platform capabilities (DPC) and strategic agility (SA) influence competitiveness was crucial in this dynamic environment. Purpose: This study examines the effect of digital platform capability on the competitiveness of small and medium-sized enterprises (SMEs), considering the mediating role of strategic agility and the moderating role of competitive intensity within Indonesia's food and beverage (F&B) sector. Design/methodology/approach: This study was rooted in the philosophy of positivism, with a deductive design. Data were collected from 142 Indonesian F&B SMEs through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The variables included DPC (independent), SA (mediator), SMEs competitiveness (dependent), and competitive intensity (moderator). Findings/Result: SA mediates the relationship between DPC and competitiveness, which in turn increases strategic agility and the competitiveness of SMEs. The overall model explains 42% of the variance in SMEs competitiveness, which is moderately high, and competitive intensity negatively moderates the SA-competitiveness link, making agility less effective in high competition. Conclusion: Digital platform capabilities are essential for improving SME competitiveness, particularly when they are combined with strategic agility. However, the effectiveness of agility depends on market conditions; high competitive intensity may reduce its benefits. SMEs must balance agility with operational stability, and policymakers should support digital infrastructure and capability-building initiatives. Originality/value (State of the art): This study contributes to the literature by integrating resource orchestration theory with digital transformation and agility concepts in the context of emerging markets. It empirically demonstrates the mediating role of agility and the contextual influence of competitive intensity, offering nuanced insights for both theory development and SME digitalization strategies in volatile environments. Keywords: SMEs competitiveness, digital platform capability, strategic agility, competitive intensity
Copyright (c) 2025 Aria Ganna Henryanto, Haniruzila Hanifah, Thomas Stefanus Kaihatu, Retno Kusumastuti Hardjono, Malik Cahyadin, Wendra Hartono
An Evaluation of the Covid-19 National Economic Recovery Program: Evidence From MSMEs’ Performance in West Java, Indonesia
Background: Micro, Small, and Medium Enterprises (MSMEs) maintain their performance through internal factors, like their characteristics as MSMEs, and external factors, such as government policy. The National Economic Recovery Program (PEN) was expected to improve the performance of MSMEs, especially during the pandemic. Purpose: This study aims to evaluate the impact of PEN (credit restructuring, digitalization, and training) and MSMEs' characteristics (form of business, gender, level of education, type of MSMEs, marketing area) on MSMEs' performance measured by total asset turnover. Design/methodology/approach: The data from a survey conducted by Cooperation and MSMEs Dinas Koperasi dan UMKM, West Java Province, between 2020 and 2021. This survey focuses on 8,469 comprehensive and compliant MSME data points out of 9,046 using the logistic model. Finding/Result: The results show MSMEs who participate in PEN have a higher log odds ratio of total asset turnover above the average than those who do not. The form of business, gender, and marketing area positively affect the log odds ratio of total asset turnover above the average. Vocational education leads to the highest asset turnover, followed by diplomas, universities, and high schools. Service and Industry SMEs outperform other sectors, followed by Convection and Fashion, Food and Beverage, and Craft and Accessories. Conclusion: MSMEs involved in the PEN program are more likely to achieve higher asset turnover, with business form, gender, education, and marketing area significantly influencing performance. Originality/value (State of the art): This study uniquely links MSME characteristics with the government recovery program, providing a fresh evaluation of how policy interventions and internal drive MSME performance during the pandemic. Keywords: MSMEs, PEN, The National Economic Recovery Program, West Java, COVID-19
Copyright (c) 2025 Indonesian Journal of Business and Entrepreneurship (IJBE)
The Influence of Digital Transformation On The Performance of Culinary SMEs in Bogor District Using The Technology Organization Environment (TOE) Model
Background: The culinary sector within SMEs in Bogor District has experienced rapid digital transformation. Key advancements include the adoption of digital payments, enhanced operational efficiency, and increased use of social media for marketing, supported by training initiatives aimed at improving service quality. Purpose: This study aims to analyze the factors that influence technology adoption among culinary SMEs in Bogor District and assess the impact of digital transformation on their performance. Design/methodology/approach: Utilizing the Technology-Organization-Environment (TOE) framework, this study evaluates factors affecting digitalization in culinary SMEs. Data were collected from 125 culinary SME respondents in Bogor District through online and in-person surveys, with purposive sampling. Analysis was conducted using Structural Equation Modeling - Partial Least Squares (SEM-PLS). Findings/Results: Out of four tested hypotheses, two yielded significant results. Organizational factors were positively associated with digitalization, while technological factors were not. Although environmental factors were not significant, digitalization demonstrated a positive impact on SME performance. Critical factors in the digital transformation process include the use of digital promotional media and digital payment systems, with sales growth and profitability emerging as indicators of SME success. Conclusion: Organizational factors, along with digital tools such as promotional media and payment systems, play a pivotal role in the successful digital transformation of culinary SMEs. Despite the non-significance of certain factors, digitalization remains a key driver of performance improvement. Originality/value: This study contributes to the understanding of digital transformation in the culinary SME sector, highlighting the role of organizational support and digital strategies in fostering growth and competitive advantage in the digital economy. Keywords: Culinary SMEs, Digital Transformation, Environment, Organization, Technology
The Role of Brand Authenticity, Brand Image, and Brand Love in Driving Repurchases and Advocacy of Indonesian Fashion Brands
Background: In this era of globalization, as brand competition intensifies in Indonesia, companies must explore strategies to become consumers' top choice. Strengthening branding efforts is one of the options for local fashion brands to enhance their competitive advantage. By concentrating on effective branding strategies, local brands can distinguish themselves and excel in a saturated market. Purpose: This study aims to investigate the influence of multidimensional brand authenticity constructs (quality commitment, heritage, and sincerity), multidimensional brand image constructs (mystery, sensuality, and intimacy), brand love, and consumer behavior related to continuous purchase intention and positive word-of-mouth (WOM) in Indonesia. Design/Methodology/Approach: This research is quantitative-based, with data collection conducted through an online survey of 265 respondents who purchased products from Indonesian local fashion brands from October 2023 until April 2024. Data analysis was conducted using the Structural Equation Modeling (SEM) method through the SmartPLS application. Findings/Result: The study's findings indicate that intimacy, an emotionally driven dimension of brand image, significantly predicts brand love, continuous purchase intentions, and positive WOM. Furthermore, the study confirms that brand love itself predicts continuous purchase intentions and positive WOM. Conclusion: To achieve loyalty in the form of repeated purchases and positive WOM, Millennials and Generation Z consumers in Indonesia need to experience the stage of affection towards a certain Indonesian local fashion brand, rather than the cognitive or sensory aspects. Originality/Value: This study intends to give a better understanding of several branding-related constructs in the Indonesian local fashion brand setting that can be utilized by marketers to develop consumer-brand relationships with a younger customer base (Millennials and Generation Z), which leads to continuous consumption and spreading positive news. Keywords: brand love, brand authenticity, brand image, repurchase intention, positive word-of-mouth
The Impact of Transformational Leadership and ICT Utilization on MSMEs Performance: Exploring The Mediating Role of Digital Literacy
Background: Transformational leadership is becoming increasingly relevant in the digital era, where the ability to rapidly adapt to new technologies and market changes is key to success. However, effective adoption of Information and Communication Technology (ICT) will not yield optimal impact without adequate digital literacy among MSME actors. Purpose: This study aims to explore the relationship between transformational leadership, ICT utilization, and MSME performance, with digital literacy as a mediating variable. Design/methodology/approach: This study uses a quantitative technique to investigate the correlations between pertinent variables using the SEM-PLS methodology. One hundred MSMEs in Yogyakarta, Indonesia, were the subject of the study, which used an online questionnaire to gather data. Findings/Results: The findings of this study reveal that transformational leadership and ICT utilization have a positive and significant impact on MSME performance in the culinary, creative, and tourism sectors in Yogyakarta. Digital literacy is proven to be a mediating variable that strengthens the relationship between these two factors and MSME performance. Conclusion: Transformational leadership, ICT utilization, and digital literacy significantly enhance MSME performance in Yogyakarta's culinary, creative, and tourism sectors. Transformational leadership improves productivity, product quality, profitability, and revenue growth, while ICT utilization, supported by digital literacy, strengthens MSME performance. Digital literacy acts as a key mediator, amplifying the effects of leadership and technology adoption through competencies like photo-visual, reproduction, branching, information, and socio-emotional literacy, enabling MSMEs to maximize technological and leadership benefits. Originality/value (State of the art): This study uniquely integrates digital literacy as a mediating variable between transformational leadership, ICT utilization, and MSME performance in Yogyakarta's culinary, creative, and tourism sectors. It fills a gap in existing research by examining how digital literacy enhances the impact of transformational leadership and ICT on MSME success, offering new insights for digital transformation strategies in emerging markets. Keywords: transformational leadership, ICT utilization, digital literacy, MSME performance
The Influence of Consumer Buying Behavior on Continuously Intention the Application of Online Food Delivery (OFD) in Indonesia
Background: Online food delivery (OFD) is a necessity in today's society. Companies continuously offer innovation to gain consumer loyalty. Consumer loyalty is the highest achievement to which companies in the service sector aspire. However, the switch behavior exhibited by modern consumers compels companies to constantly update their offerings to meet user needs and desires. Purpose: This study aims to analyze the impact of promotion, price value, social influence, perceived usefulness, ease of use, customer experience, restaurant search, and variety of food choices on consumer purchasing behavior, and the influence of consumer purchasing behavior on intention to continue using in the OFD industry. Design/methodology/approach: This study uses a quantitative method supported by qualitative data involving 400 respondents who are users of the GoFood, GrabFood, and ShopeeFood applications. The questionnaire was distributed through social media. The analysis was carried out using SEM LISREL. Conclusion: These findings are valuable for companies in the OFD industry to understand which factors are highly valued by consumers, helping to foster high levels of loyalty to their applications. Originality/value (State of the art): Only a few articles compare these three popular OFD applications in Indonesia Keywords: continuance intention, loyalty, online food delivery (OFD), promotion, social influence
Enhancement of MSME Digitalization With Collaborative Governance: Public Values, Decision-Making, and The Administrative Context
Background: Micro, Small, and Medium Enterprises (MSMEs) are vital to Indonesia’s economy but struggle with digitalization. Purpose: This study investigates how collaborative governance accelerates MSME digitalization through NVivo 12, focusing on the role of public values, decision-making, and administrative culture in driving digital transformation. It aims to identify key themes that strengthen governance and foster a sustainable digital ecosystem for MSMEs. Design/methodology/approach: This study examines the Fast Track Digitalization (FTD) Program in North Sumatra, a collaboration between the government, private sector, and civil society to support MSME digitalization. Data from 16–24 in-depth interviews were analyzed using thematic analysis to identify key themes in collaborative governance. Findings/Result: The study highlights the role of stakeholder collaboration and public values in accelerating MSME digitalization. It emphasizes public-private partnerships, digital literacy, and financial support, while transparent governance and flexible regulations are key to sustainable growth. Conclusion: Collaborative governance has proven effective in enhancing the competitiveness and sustainability of MSMEs in the digital era. However, research on this topic is limited, especially regarding North Sumatra, and does not fully explore the impact of emerging technologies like AI and blockchain on MSMEs' digital resilience. Future studies should investigate how these technologies can strengthen governance frameworks and contribute to long-term sustainability. Originality/value (State of the art): This research offers novelty by developing a threefold perspective that emphasizes the importance of integrating public values, collaborative decision-making, and the administrative and cultural context of policy. Keywords: MSME, digitalization, collaborative governance, threefold perspective, thematic analysis
The Change of Visitor Intention Toward Virtual Reality Using The Theory of The Acceptance Model
Background: Virtual Reality (VR) is one of the technologies that has experienced significant growth during Industry 4.0. The total value of tourism-related digital industries is estimated to reach US$210 billion by 2025. Purpose: The purpose of this research is to analyze the factors that contribute to VR usage with the Extended Technology Acceptance Model and to analyze changes in the usage intention of VR. Design/methodology/approach: The factors contributing to the utilization of VR in this study can be analyzed using the Extended Technology Acceptance Model (TAM) approach through Structural Equation Modeling Partial Least Squares (SEM-PLS) analysis. The sample of this study was 115 respondents who had visited Malang Night Paradise and showed an interest in Adventure Land, which offered the use of VR. Findings/result: This study revealed that several factors affecting the changes in the usage intention of VR are identified from the change in the hypothesis of perceived usefulness, which no longer has an effect on attitude toward using and price willingness to pay. Conclusion: This phenomenon is attributed to a decline in attractiveness, changes in user familiarity with VR, negative experiences, changes in market conditions, and economic fluctuations. Originality/value (state of the art): This study was conducted in 2022 and 2023 to measure changes in the usage intention of VR, given that the modernization of information and communication technology in the current digital era has transformed human interaction with their environments. Keywords: structural equation modelling, partial least squares, technology acceptance model, tourism, usage intention, virtual reality
Development of A Village-Based Organic Vegetable Business Model Using The Business Model Canvas For Sustainability (BMCS)
Background: Business model changes have far-reaching implications for overall company performance, including social and environmental aspects. Business Model Canvas (BMC) is often used as a framework for designing business models. However, the concept of sustainability involving social and environmental aspects is often not fully integrated into using BMC. In other words, BMC tends to focus more on economic aspects alone. Urban studies have dominated research on business and entrepreneurship. Studies on rural entrepreneurship, especially in developing countries, are still minimal, with 78% (10 documents) of journal article publications in 2021 dominated by social sciences (26%), business, management, accounting (19%), and agriculture and biology (7%). In addition, there is a research gap in economics, especially regarding the role of women in organic farming, although women are more often involved in organic farming than men. Purpose: This research uses the Business Model Canvas for Sustainability (BMCS) to develop a business model centered on village-based sustainability issues, specifically focusing on the Mekar Sari Women Farmers Group (WFG) in Bogor, Indonesia. Design/methodology/approach: The research was conducted in Neglasari Village, Bogor District, West Java, Indonesia. The research was conducted for 3 months for one case study from July to September 2024. The sampling technique used was purposive sampling with a descriptive-qualitative approach. The research used primary and secondary data from literature studies, field observations, and interviews with 20 respondents selected based on the criteria set. It was then analyzed with the business unit's BMCS framework, the results of which were used to identify the 10 main elements of BMCS. Finding/Result: The results showed that the Mekar Sari Women Farmers Group business had implemented most of the BMCS components. Elements identified include vision and mission, value propositions, customer segments, competitors, stakeholders, revenue model, key resources, key activities, key partnerships, and cost structures. Conclusions: Based on the identification of the business model currently implemented by WFG Mekar Sari, it shows that WFG has constraints on market competition, customer segments, and key partnerships that affect the revenue model of Mekar Sari's WFG organic vegetable business. To improve business performance, WFG Mekar Sari needs to adopt a sustainable business strategy for its future business development. Originality/value (State of the art): This study contributes to developing sustainable business models by addressing the gap in integrating sustainability into the BMC framework, especially in village-based businesses. This study shows that BMCS is one of the tools that can be considered for designing more sustainable businesses. Keywords: BMCS, business model, organic vegetables, sustainability, women farmer group (WFG)
Financial Literacy, Usage of Pay-Later Services, and Impulse Buying: The Mediating Role of Shopping Habits
Background: SPayLater, a Shopee digital payment feature, enables users to buy now and pay later, shaping Generation Z’s shopping habits and contributing to impulsive buying tendencies. Financial literacy plays a crucial role in managing personal finances and avoiding unplanned purchases. Purpose: This study examines the effect of financial literacy and SPayLater usage on impulse buying, with shopping habits serving as a mediating variable among Generation Z consumers in Semarang. Design/methodology/approach: The current study used a quantitative approach, with 100 respondents from Generation Z in Semarang. The survey was conducted using probability sampling with the purposive sampling technique, and the number of respondents was determined using the Cochran formula. Data was collected and analyzed using Smart PLS 3.0. Findings/Results: The results show that financial literacy, SPayLater usage, and shopping habits significantly influence impulse buying. Furthermore, shopping habits mediate the relationships between both financial literacy and SPayLater usage with impulsive buying behavior. Conclusion: Improving financial literacy among Generation Z in Semarang is essential to better regulate shopping habits and reduce impulse buying. Awareness of the risks associated with digital payment tools supports wiser financial decisions. Originality/value: This research emphasizes the mediating role of shopping habits in the relationship between financial literacy and impulse buying, offering new insights into consumer behavior in the context of digital credit services. Keywords: financial literacy, Generation Z, impulse buying, shopping habits, usage of pay-later services
Digital Entrepreneurship: The Role of Digital Marketing, Human Capital and Entrepreneurship Orientation On The Success of Small and Medium Culinary Business
Background: In the digital transformation era, digital technology is one of the main strategies for business actors to succeed, especially in facing increasingly tight competition. By utilizing digital technology, entrepreneurs can reach a broader market, increase efficiency in operations, and optimize interactions with customers through various digital platforms. Purpose: This research investigates the influence of digital marketing, the role of human capital, and entrepreneurial orientation on the success of small and medium culinary businesses in Makassar City. Design/methodology/approach: This research uses a quantitative approach focusing on Culinary SMEs in Makassar City. The sample in this research was determined using a purposive sampling method with a sample size of 160 respondents. The collected data were then analyzed using the SEM-PLS method with the help of SmartPLS 4 software. Findings/Result: This research shows that digital marketing significantly influences business success, both directly and indirectly, through entrepreneurial orientation. At the same time, human capital is not directly significant to business success but has a significant influence when mediated by entrepreneurial orientation. Conclusion: The growth of entrepreneurship using digital technology is increasing rapidly, showing the importance of technology in supporting business success. The use of digital marketing and the role of human resources through entrepreneurial orientation are essential factors that can increase the success of culinary SME businesses in the digital era. Originality/value (State of the art): his research jointly analyzes the relationship between digital marketing and human capital in supporting business success through entrepreneurial orientation Keywords: digital entrepreneurship, digital marketing, human capital, entrepreneurial orientation, business success
Does Digital Readiness Matter? The Mediating Role of Digital Readiness Between Organizational Culture and Innovative Work Behavior Among SMEs in Indonesia
Background: Innovation in Small and Medium Enterprises (SMEs) in Indonesia is essential for business development, requiring SMEs to foster innovative work behavior. However, some Indonesian SMEs still struggle to implement innovative work behavior, especially in utilizing digital technology for innovation in this digital era. Purpose: This study aims to explore the role of digital readiness in mediating organizational culture’s impact on the innovative work behavior of SME employees in Indonesia. Design/methodology/approach: The research employed a quantitative approach using Structural Equation Modeling - Partial Least Squares (SEM-PLS) analysis. The survey was distributed to SME employees in Indonesia. This research used 185 respondents for further data analyzing. Findings/results: The results reveal that digital readiness only mediates the relationship between market culture and innovative work behavior. On the other hand, digital readiness does not mediate adhocracy and clan culture to innovative work behavior. Conclusion: Results interestingly suggest that digital readiness significantly mediates market culture to innovative work behavior. Adhocracy and clan cultures may directly instill innovative work behavior, as confirmed by previous studies. Originality/value (State of the art): This is the first study to investigate how types of culture are associated with innovative work behavior mediated by digital readiness. Keywords: Innovation, innovative work behavior, organizational culture, digital readiness, SME
The Impact of Personal And Environmental Factors Through Experience Characteristics on Entrepreneurial Performance in Indonesian Start-Ups
Background: Entrepreneurial performance is essential for start-ups' development, particularly the ability to transition smoothly from experimentation to scaling. Start-ups' performance in Indonesia remains challenging in that the failure rate is up to 90% within the first five years. Purpose: This study aims to assess the direct influence of personal and environmental factors through experience characteristics on entrepreneurial performance in start-ups in Indonesia and the indirect influence of these factors through experience characteristics on entrepreneurial performance. Design/methodology/approach: This study employed a quantitative approach, applying Partial Least Squares Structural Equation Modelling to analyze data collected from questionnaires distributed to 268 start-ups in Indonesia. Finding/Results: The results indicated that personal and environmental factors significantly enhance experience characteristics and entrepreneurial performance. This study also found that personal and environmental factors through experience characteristics significantly enhance entrepreneurial performance in Indonesian start-ups. Conclusion: This study evaluated how experience characteristics as a mediator strengthen the impact of personal factors on entrepreneurial performance and weaken the impact of environmental factors on entrepreneurial performance. This research possesses academic and managerial implications, particularly for advancing scientific progress in entrepreneurial performance models in start-ups in Indonesia. Originality/value (State of the art): Start-ups must enhance their entrepreneurial performance by focusing on personal factors, including entrepreneurial education and passion, as well as environmental factors like developing a more dynamic entrepreneurial ecosystem, improving marketing techniques, and aligning with global market demand. Keywords: business, entrepreneurial ecosystem, entrepreneurial education, entrepreneurship environment, start-ups' development
The Path to Loyalty: Examining Shopee’s Service Attributes and Customer Satisfaction of Customers in Jakarta
Background: The post-pandemic period has presented challenges for e-commerce platforms, including Shopee, as they face declining customer loyalty, which affects user experience. Customer loyalty is a critical factor in sustaining business competitiveness, making it essential to understand the role of service attributes. Purpose: This study examines the impact of information quality, privacy, security, and delivery on customer loyalty among Shopee users in Jakarta. Furthermore, it investigates the role of customer satisfaction in mediating the relationship between service attributes and customer loyalty. Design/methodology/approach: The study employed a quantitative approach using the Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.1.0.8 for data analysis. A total of 241 Shopee users in Jakarta were surveyed through a purposive sampling method. Data was collected using Google Forms distributed through various social media platforms, ensuring responses from active Shopee users familiar with the platform's service attributes. Finding/result: Information quality, security, and delivery positively and significantly impact customer loyalty. Information quality, privacy, security, and delivery positively and significantly influence customer satisfaction. Customer satisfaction mediates the effects of information quality, security, and delivery on customer loyalty. Conclusion: Service attributes, namely information quality, security, and delivery, are essential in influencing customer loyalty through customer satisfaction among online shopping platform users. Originality/value (State of the art): This is the first study of how service attributes influence customer loyalty among Shopee users in Jakarta through the mediating role of customer satisfaction. This study contributes to the existing literature by addressing an empirical gap and examining the influence of information quality on customer loyalty and privacy on customer satisfaction. While previous studies have explored these relationships, inconsistencies in findings highlight the need for further empirical validation. By reassessing these variables within the context of Shopee users in Jakarta, this research provides deeper insights into their roles in shaping customer satisfaction and loyalty. Keywords: Service Attributes, customer satisfaction, customer loyalty, Shopee, e-commerce
Apparel Start-Up Business Develovment Strategy Through The Enrichment Program as an Implementation of Kampus Merdeka
Background: The apparel industry, often called the fashion sector, has a significant attraction for teenagers because it provides space to express themselves and create an identity through the clothes they wear. The independent campus program is an excellent opportunity for students interested in apparel to pioneer skills and experience directly in the business industry. Purpose: The study aims to formulate alternative strategies that can be applied as business development for the Millennial's Project, which operates in the apparel industry due to implementing the Independent Campus program. Design/methodology/approach: SWOT, IFE, EFE, and QSPM analysis determine the best alternative strategies in business activities. Data collection was done using interviews with two experts and six consumers. Result: From the interviews conducted, the IFE value was obtained at 2.551, and the EFE value was 3.364; from the IFE and EFE assessment results, the IE matrix is located in cell 2. The values that indicate the company in quadrant 2 mean that the start-up is in the growth and build phase. The most appropriate strategies used in this phase are market penetration, market development, and product development. This alternative strategy is a priority, as evidenced by the AS value of 67 and TAS of 5.562, compared to the scores of other alternative strategies. Conclusion: So, this study shows that the appropriate alternative strategy for the Millennial Project is the development of new products such as hoodies, pants, and more varied colors. Originality/value (State of the art): The originality of this study lies in integrating SWOT, IFE, EFE, and QSPM analyses to formulate data-driven business development strategies for startups in the apparel industry within the Independent Campus program. Keywords: apparel industry, IE Matrix, Kampus Merdeka, business development, start-up
The Effect of Digitalization and Social Media: Generation Z's Purchase Intentions for Somethinc Skincare Products in Indonesia
Background: Generation Z, as increasingly dominant consumers with unique shopping behavior characteristics, plays a vital role in the e-commerce market. Therefore, it is essential to evaluate how marketing factors such as brand image, brand credibility, brand advocacy, and electronic word of mouth (eWOM) influence their purchasing decisions, especially in skincare. Purpose: This study aims to analyze the Influence of brand image, brand credibility, brand advocacy, and electronic word of mouth (eWOM) on Generation Z's purchase intention for Somethinc skincare products in Indonesia. Design/methodology/approach: This study uses a quantitative approach and distributes questionnaires online to 260 Generation Z respondents. Samples were taken using the purposive sampling technique with a Likert Scale. Data analysis was carried out using SmartPLS. Findings/Results: The results showed that brand image and advocacy significantly influence Generation Z's intention to purchase skincare in Indonesia. In contrast, brand credibility and electronic word of mouth do not significantly positively influence Generation Z's purchase intention for skin care. Conclusion: The study's results show that digitalization and social media significantly influence company activities, especially in marketing. Referring to the research findings, companies should strengthen the brand image and advocacy through marketing campaigns highlighting the brand's unique value and encouraging customers to share positive experiences, such as loyalty programs or customer communities. On the other hand, strategies related to brand credibility and eWOM need to be re-evaluated to increase their effectiveness or shift to more impactful efforts. Thus, companies can prioritize resources on aspects that significantly drive consumer purchase intention. Originality/value (State of the art): This study's results provide insight into the effectiveness of marketing strategies in influencing Generation Z's purchasing behavior and explain the inconsistency of previous research findings. Keywords: brand image, brand credibility, brand advocacy, electronic word of mouth, purchase intention
Intellectual Capital in SMEs: A Bibliometric Study and Directions for Future Research
Background: Intellectual capital (IC) has been recognized as a key driver of business performance and sustainability, particularly for small and medium enterprises (SMEs). IC, which comprises human capital, structural capital, and relational capital, plays a crucial role in fostering innovation, improving knowledge management, and enhancing competitive advantage. However, the comprehensive evolution of IC research in SMEs remains underexplored. Purpose: This research seeks to examine the evolution of intellectual capital (IC) studies in small and medium-sized enterprises (SMEs) over the last ten years, pinpoint major contributors, investigate prevailing themes, and uncover emerging directions in the field. Design/Methodology/Approach: This study uses bibliometric analysis with a database sourced from Scopus and uses VOSviewer for visualization. The study applied various bibliometric techniques, including citation analysis, co-word analysis, and bibliographic coupling, to map the intellectual landscape of IC research in SMEs. Findings/Results: The analysis reveals that IC research in SMEs has grown significantly, with an increasing focus on human, structural, and relational capital. Key research themes include innovation, knowledge management, financial performance, and sustainability. The study also identifies Indonesia, Pakistan, Poland, and Portugal as leading contributors to IC research, reflecting the global recognition of knowledge-based economic growth. The study also observes a significant shift toward IC integration with digital transformation and artificial intelligence. Conclusion: This research offers beneficial perspectives for academics, policymakers, and business practitioners by emphasizing the strategic role of IC in SMEs' sustainability. The findings suggest that future research should further explore the intersection of IC with digital transformation and AI-driven business models. Originality/Value (State of the Art): This study is among the first to provide a comprehensive bibliometric analysis of IC research in SMEs, mapping its chronological development and identifying future research directions. Keywords: bibliometric analysis; competitive advantage; digital transformation; intellectual capital; small and medium enterprises (SMEs)
The The Role of Agencies and Strategy Innovation on Regular Customers at PT. XZY Branch of Ben Line Shipping
Background: PT. XYZ faces challenges in ensuring customer and crew satisfaction, as well as inaccuracies in logging ship arrivals and departures, leading to increased waiting costs. As a representative of Ben Line Agencies, PT. XYZ acknowledges the maritime industry's potential and is dedicated to fostering robust cooperation to promote national sector growth. Purpose: The findings indicate that both agency services and business strategy have positive results for customer loyalty at PT. XYZ Ben Line Agencies Indonesia Representative. Design/Methodology/Approach: The research makes a method with quantitative analysis, using main data through questionnaires delivered to 77 customer respondents who are agents of PT. XYZ, specifically at the Jakarta branch of Ben Line shipping. The findings indicate a positive result of agency services on customer satisfaction at PT. XYZ, as well as a notable positive effect of business strategy on customer satisfaction. Furthermore, both factors together significantly influence customer satisfaction at PT. XYZ Ben Line Agencies Indonesia. Findings/Result: The agency services at PT. XYZ, representing Ben Line Agencies Indonesia, have a notable and substantial impact on customer loyalty. This implies that effective agency services are likely to make sure loyalty significantly. Understanding this influence is crucial for assessing the service reach in fulfilling user requirements. Conclusion: We recommend that PT XYZ concentrate on enhancing the response speed of the support team or customer service. This could involve improving communication processes, providing further training for the support team, or implementing systems that accelerate responses to customer needs. Originality/Value (State of the Art): A strong and significant impact of business strategy on customer satisfaction has been observed at PT. XYZ, a representative of Ben Line Agencies Indonesia. This relationship is crucial for assessing business success. An effective business strategy encompasses several factors, including competitive pricing, relevant product or service development, and efficient supply chain management. Keywords: role of agency, bussiness inovation, customer royalty and statisfaction, business strategy, strategy innovation
The Impact of Institutional, Strategic, and Structural Constraints, Along With Management Competencies on Black-Owned SMMEs Performance: a Structural Equation Modelling Approach
Background: The worldwide discussion focused on investigating the impact of institutional constraints, management capabilities, and both structural and strategic constraints on performance outcomes of small, medium, and micro enterprises (SMMEs). Objective: This study aims to enhance and widen the analysis by investigating how institutional, strategic, and structural constraints, along with management capabilities, affect the performance measures of Black-owned SMMEs, intending to provide a more thorough and expansive analysis Design/methodology/approach: A quantitative analysis approach was employed, using a structural equation model to examine the interconnections among various factors, including financial, informational, and human capabilities in relation to management capabilities, as well as financial and organisational development in relation to performance. A total of 544 small businesses owned by Black individuals in South Africa participated in the study. Results: The results demonstrate a negative correlation between institutional constraints and business performance (H1), along with a similar negative relationship between strategic and structural constraints and performance (H2). In contrast, the anticipated positive link between management competencies and performance (H3) was not confirmed. These findings highlight the necessity for proactive measures to transform regulatory settings and improve organisational structures. Conclusion: This study tackles a crucial void in the existing literature by exploring the connections among organisational limitations, operational and strategic challenges, management skills, and entrepreneurial success. There is an urgent need for collaborative initiatives among policymakers, business development agencies, and stakeholders to promote entrepreneurship, improve management skills, and bolster organisational frameworks. Through these interventions, Black-owned SMMEs will thrive, generate employment, inspire innovation, and aid in overall economic and social progress. Originality/value: The present research is the initial exploration into the detrimental impact of institutional, strategic, and structural limitations, along with management capacities, on the entrepreneurial performance of SMMEs within South African contexts. Keywords: black-owned smmes, business performance, institutional constraints, management competencies, structural barriers
The Impact of Network Capability on Knowledge Creation and Business Performance: a Mediator Moderator Analysis
Background: Businesses face dynamic market challenges that ultimately affect businesses, especially SMEs. SMEs' success can be realized through network capability, facilitating access to markets, resources, information, and collaboration opportunities to support business competitiveness and growth. Purpose: Objective: This study examines and analyzes the effect of network capability in creating new knowledge on business performance, with knowledge creation as a mediator and agile capability as a moderator. Design/methodology/approach: This research was conducted in the food, beverage, furniture, fashion, electronics, textile, and beauty industries, involving 215 SMEs in East Java, including managers, SPVs, and decision-makers. A non-probability sampling technique was used for sample selection. Non-probability sampling methods are used to select respondents, while purpose sampling techniques focus on specific subgroups that have certain characteristics. Data analysis used quantitative methods, specifically Mplus 8 software, to test the research hypothesis. Findings/Result: The results showed that network capability significantly positively affects knowledge creation. Furthermore, network capability has a significant positive impact on business performance, mediated by knowledge creation. This study also found that the variable of knowledge creation on business performance moderated by agile capability does not strengthen. Agile capability did not moderate the relationship significantly, indicating that too much change or rapid adaptation can disrupt the consistency of long-term strategies, ultimately detrimental to overall business performance. Conclusion: This study shows that network capability positively affects knowledge creation and business performance while agile capability does not significantly moderate the relationship between the two, so further research can explore other variables, such as digital transformation capability. SME success can be realized through networking capability that facilitates access to markets, resources, information, and collaboration opportunities, supporting business competitiveness and growth in an evolving marketplace. Originality/value (State of the art): These findings contribute to the business by enhancing skill capabilitiy and fulfilling business advantages for business products. Keywords: network capability, knowledge creation, agile capability, business performance, and market dynamics
Sensory-Driven Consumer Satisfaction in China’s Cigarette Market: A Structural Equation Model of Packaging, Taste, and Experience
Background: In recent years, the Chinese cigarette market has undergone significant changes, with tobacco companies emphasizing consumer research in their product development and marketing strategies. A noticeable shift toward analyzing and optimizing the entire consumer experience makes a consumer-centric perspective the top priority in product development. Purpose: The study aims to create a consumer-centered evaluation system focusing on sensory and emotional aspects. Exploring the connections between packaging design, the smoking experience, quality perception, internal taste, innovative design, and product naming offers insights into leveraging these elements to differentiate products and improve brand competitiveness in a declining market. Design/methodology/approach: The study was conducted in 12 cities and involved quantitative research with a sample size of 2,521 participants. Participants were selected using stratified sampling to ensure representation from China's different geographical and economic regions. The analysis included the development of a structural equation model based on the relationships among seven latent variables and 62 observed variables. Findings/Result: This study shows that the smoking experience is the most critical factor in determining satisfaction, with internal taste playing a key role. Another result is that the packaging's tactile and auditory features, such as the smoothness of the box and the sound of tearing, significantly enhance the consumer experience. Sensory attributes, including aroma and visual appeal, greatly influence quality perception and overall satisfaction Conclusion: This study provides new insights and empirical evidence for cigarette companies to better serve consumers, highlighting the role of sensory and emotional factors in product development and innovation. Originality/value (State of the art): By improving these influential indicators, cigarette products can effectively enhance their performance in the consumer journey experience. This paper provides a new perspective and empirical reference for cigarette enterprises to serve consumers better. Keywords: cigarette consumption experience, consumer satisfaction, sensory elements, influencing factors, structural equation model
Assessing The Influence of Digital Entrepreneurial Ecosystem on Competitive Advantage: Insights From Women Digital Entrepreneurs
Background: The growing importance of the digital entrepreneurial ecosystem (DEE) for business competitiveness, particularly among women digital entrepreneurs, was increasingly recognized. Research suggested that supportive ecosystems offered vital resources and networks. This study investigated this relationship specifically among women digital entrepreneurs in West Java. Purpose: To explain the influence of the DEE on the competitive advantages of women digital entrepreneurs in West Java. Design/methodology/approach: A quantitative method using regression analysis with Smart PLS 4 was applied to data from 135 women digital entrepreneurs in West Java. Findings/Result: The DEE positively and significantly influences the competitive advantages of women digital entrepreneurs in West Java. The relationship is strong and stable, indicating a reliable impact of the digital ecosystem on competitiveness. Conclusion: The DEE is a key driver of competitive advantages for women digital entrepreneurs in West Java, providing essential resources and opportunities. This study offers empirical evidence supporting the relevance of the DEE in fostering competitiveness and contributes to the theoretical understanding. Originality/value (State of the art): This study provides specific empirical evidence on the DEE's influence on the competitive advantages of women digital entrepreneurs in West Java. It offers a theoretical framework and practical insights for leveraging digital network. Future research should explore the role of entrepreneurial communities in this dynamic. Keywords: women digital entrepreneur, digital entrepreneurial ecosystem, competitive advantage, digital entrepreneur
Copyright (c) 2025 Ratih Purbasari, Siti Alyqha Mahira, Imam Suwandi
The Role of Entrepreneurial Motivation as A Mediator for The Campus Environment and Entrepreneurial Self-Efficacy in Generation Z
Background: Micro, Small, and Medium Enterprises (MSMEs) played a very important role in the national economy, including in the city of Surabaya. Generation Z, who studied at entrepreneurship-based universities, had great potential in the MSME sector through their creative and innovative character. Their success in running a business was determined not only by this potential but also by internal and external factors. A supportive campus environment, individual levels of entrepreneurial self-efficacy, and entrepreneurial motivation were important elements that directly impact the business performance. Purpose: This study aims to analyze the influence of factors that affect business success in Generation Z, consisting of entrepreneurial self-efficacy, campus environment, and entrepreneurial motivation. Design/methodology/approach: This quantitative study used primary data. The respondents of this study were Generation Z as business actors at X University in Surabaya, with a sample of 100 people taken through purposive sampling techniques using questionnaires. Data analysis was performed using SmartPLS 4.0 to determine the relationship between entrepreneurial self-efficacy, campus environment, and entrepreneurial motivation on business success. Findings/Results: The results of the study show that entrepreneurial self-efficacy and campus environment have a significant influence on entrepreneurial motivation in Generation Z as entrepreneurs, which ultimately has a positive impact on their business performance. Entrepreneurial self-efficacy and campus environment shown to not only affect entrepreneurial motivation and business performance directly but also have an indirect influence through entrepreneurial motivation as a mediating variable. This result indicates that Generation Z's business performance is significantly influenced by entrepreneurial self-efficacy, campus environment and entrepreneurial motivation. Conclusion: Generation Z involved in MSMEs will succeed if their campus environment provides adequate support. This support must also be accompanied by efforts to form entrepreneurial character and develop self-efficacy, which play an important role in increasing motivation and supporting business success. Originality/value (State of the art): This study provides new insights into the influence of the campus environment, entrepreneurial self-efficacy, and entrepreneurial motivation on the success of Generation Z businesses in the MSME sector. These findings emphasize the importance of universities in facilitating the development of student businesses, especially in building motivation and entrepreneurial character that increases success in the business world. Keywords: entrepreneurial self-efficacy, campus environment, entrepreneurial motivation, business performance, MSMEs
Copyright (c) 2025 Beatrix Adelaide Herijanto, Srinathasya Br Sitepu
Reimagining Consumer Analytics: Predictive and Real-Time Insights Through Dynamic Structural Equation Modeling
Background: Prior research had predominantly emphasized traditional Structural Equation Modeling (SEM), with limited exploration of dynamic SEM. Yet, dynamic SEM was essential, as it enhanced the precision of real-time consumer behavior prediction. Objectives: This study critically examined recent advances in dynamic SEM, focusing on their effectiveness in improving predictive accuracy, model efficiency, and adaptive decision-making in response to temporal variations in consumer behavior. Design/methodology/approach: A review of peer-reviewed empirical studies published between 2010 and 2025 was conducted. Using predefined inclusion and exclusion criteria, relevant works were retrieved from Scopus and Web of Science. Comparative synthesis highlighted differences between traditional and dynamic SEM applications. Findings/Results: The results demonstrate that dynamic SEM substantially outperforms traditional SEM by incorporating temporal dynamics, capturing interindividual variations, and effectively managing intensive longitudinal data. Its strength lies in analyzing large-scale, high-frequency datasets from digital platforms such as Google Analytics, enabling accurate prediction and monitoring of consumer behavior over time. The study further contributes original constructs - including behaviorally relevant triggers, sentiment indicators, personalization measures, and engagement metrics - thus extending the scope of consumer analytics. Conclusion: Dynamic SEM was shown to exert a transformative impact on consumer behavior research and marketing management by supporting real-time behavioral adjustments and agile decision-making. However, challenges remained regarding its computational capacity with large and complex datasets, underscoring the need for advanced data governance and sophisticated analytical tools. Originality/value: The study evaluated the methodological innovations in a unique and systematic way and gave an advice on how to improve the SEM applications and theory when handling large and complex datasets when dealing with the temporal changes in consumer behavior. Researchers, policy-makers and practitioners were given the actionable recommendations on how to improve and utilize the dynamic SEM as a future-proof marketing analytics approach. Keywords: big data analytics, dynamic structural equation modelling, latent growth modeling, marketing decision-making, temporal dynamics
Copyright (c) 2025 Chacha Magasi, Aloyce M. Nyamwesa
Reframing Social Enterprise Policy in Indonesia Through Regulatory Analysis and Practitioner Insights
Background: Social enterprises (SEs) in Indonesia had increasingly played a significant role in addressing multidimensional societal challenges through innovative, community-based approaches. Despite this progress, their development remained constrained by the absence of a coherent legal and institutional framework. Purpose: This study aims to critically examine the extent to which Presidential Regulation No. 2 of 2022 on National Entrepreneurship Development supports the growth and institutional legitimacy of SEs in Indonesia. Design/methodology/approach: Employing a comparative interpretive approach, the study combines critical legal document analysis with qualitative data from in-depth interviews involving twenty SE practitioners across various regions and sectors. Findings/Result: The analysis reveals a significant policy–practice gap. While SEs are referenced in the regulation, the absence of operational definitions, hybrid legal forms, incentive structures, and ecosystem support limits their recognition and functionality. In contrast, SE practitioners operate in informal and adaptive ways, innovating within fragmented institutional contexts and often without formal policy guidance. Conclusion: The findings underscore the need for institutional innovation and the co-creation of legal and policy mechanisms that are reflective of the hybrid realities of SEs. The study proposes the establishment of a dedicated legal framework, the development of tailored incentives, and the strengthening of a collaborative SE ecosystem in Indonesia. Originality/value (State of the art): This research contributes to the global discourse on social enterprise and open innovation by providing context-specific insights from a non-Western setting. It highlights the need for adaptive, inclusive regulatory approaches that bridge the gap between policy narratives and field-level realities in SE development. Keywords: hybrid organization, policy-practice gap, open innovation, regulatory framework, social enterprise
Copyright (c) 2025 Agustina Widi Palupiningrum, Joyo Winoto, Noer Azam Achsani, Satyawan Sunito
Rethinking Perceived Quality Through The Lens of Entrepreneurial Marketing: Pathways To Customer Delight
Background: Entrepreneurial Marketing (EM), which blends entrepreneurship with marketing principles, is crucial in Indonesia’s competitive mobile phone industry. Perceived quality and customer satisfaction are key success indicators, yet the role of gender differences remains underexplored. Purpose: First, it identifies the entrepreneurial marketing factors influencing perceived quality and customer satisfaction among Indonesian mobile phone users. These factors include performance, reliability, conformance, serviceability, durability, assurance, perceived price, product attributes, branding, and corporate image. Second, it analyzes whether satisfaction levels differ between male and female customers. Design/methodology/approach: This study applied a quantitative research design with survey data gathered from mobile phone users in Jakarta, Bandung, Surabaya, Medan, Semarang, Yogyakarta, Surakarta, and Makassar. These cities represented diverse demographic and economic contexts. A structured questionnaire measured ten factors of perceived service quality, and canonical discriminant analysis was used to test gender-based differences in satisfaction. Findings: The findings provide fresh insights for business professionals. Male and female customers share similar perceptions regarding many aspects of service quality. However, the study highlights that assurance and after-sales services, such as warranty, repair time, and spare parts, are more important for female customers. It indicates the need for firms to design strategies that recognize gender-specific priorities. Notably, the study confirms that female customers represent an equally vital market segment, challenging conventional practices that often prioritize men in marketing approaches. Conclusion: Perceived service quality significantly impacts customer satisfaction within entrepreneurial marketing. Differences in perception and satisfaction levels between male and female customers indicate that gender is crucial in shaping service experiences and evaluations. The ten dimensions of service quality analyzed succeeded in providing a comprehensive overview of the important elements that affect customer satisfaction of mobile phone users in various major cities in Indonesia. Originality/value: This research contributes to entrepreneurial marketing literature by adopting a gender-based lens to analyze customer satisfaction in the Indonesian mobile phone sector. The application of canonical discriminant analysis adds methodological novelty, enabling the detection of subtle but relevant gender differences. The study provides actionable guidance for practitioners designing inclusive marketing campaigns that value male and female customers equally. It offers academics a foundation for extending gender-based EM studies into other industries and cultural settings, bridging theory with practice. Keywords: entrepreneurial marketing, customer satisfaction, perceived quality, gender delight, phone industry
Copyright (c) 2025 Paskalis Dio Bramantyo, Christian Herdinata, Murpin Sembiring, Christina Whidya Utami, Liliana Dewi
Customer Experience, E-Service Quality, and Loyality in Online Food Delivery: The Case of Mie Gacoan
Background: The increasing popularity of online food delivery (OFD) services has prompted many restaurants, including Mie Gacoan, to adopt these platforms. However, in practice, Mie Gacoan frequently encounters customer complaints regarding order discrepancies when placing orders through various OFD platforms. Purpose: This study aims to analyze the factors contributing to customer complaints by examining customer experience and customer satisfaction, particularly in minimizing order discrepancies in online food delivery services. By understanding these factors, Mie Gacoan can enhance customer loyalty while maintaining a positive brand image on the OFD platforms it utilizes. Design/methodology/approach: This study employs a non-probability voluntary sampling method, successfully gathering data from 173 qualified respondents to ensure validity. A descriptive analysis and Partial Least Squares Structural Equation Modeling (PLS-SEM) approach are used to test the hypotheses, allowing for the evaluation of multiple relationships among the variables within the research model. Findings/Result: The findings indicate that customer experience and e-service quality significantly influence customer satisfaction, which in turn impacts customer loyalty. The study emphasizes that strengthening customer loyalty requires first enhancing customer satisfaction by improving problem-solving mechanisms within the customer experience and refining compensation policies in e-service quality. Conclusion: The results highlight that customer satisfaction plays a crucial mediating role in fostering customer loyalty, as customer experience and e-service quality exert a stronger influence on satisfaction than on loyalty. Originality/value (State of the art): This study contributes to the existing literature by providing empirical insights into the role of customer experience and e-service quality in shaping customer satisfaction and loyalty in the online food delivery sector. The findings offer practical recommendations for service providers to improve their operational strategies and enhance customer retention. Keywords: customer experience, customer satisfaction, customer loyalty, e-service quality, online food delivery
Copyright (c) 2025 Alvin Nurwansyah, Hartoyo, Budi Suharjo
Examining The Interplay of Government Policies, University Support, and Industry Involvement in Driving Startup Performance and Economic Growth Through Innovation Capacity and Entrepreneurial Skills Development
Background: Startups were pivotal drivers of innovation and economic growth, yet they faced systemic challenges such as limited funding, market volatility, and skill gaps. While government policies, universities, and industries individually supported entrepreneurial ecosystems, their combined impact and mediating mechanisms remained underexplored. This study addressed this gap by introducing the Triplex Model, which investigated how governmental initiatives, academic support, and industrial participation synergistically enhanced startup performance and economic development. Purpose: Our study introduces the Triplex Model, which investigates the dynamic interplay between governmental policies, academic support, and industrial participation in driving startup performance and economic growth. It focuses on the mediating roles of innovation capacity and entrepreneurial skill enhancement within this context. Design/methodology/approach: A structural equation modelling (SEM) approach was utilized to analyze data from 762 startup founders across Indonesia, Malaysia, and Singapore. The study integrated Systems of Innovation Theory and the Triple Helix Model to provide a robust theoretical framework for understanding entrepreneurial ecosystems. Findings/Result: The analysis reveals that governmental initiatives, university support, and industry involvement significantly influence startup success and economic expansion through the intermediary roles of innovation capacity and entrepreneurial skill enhancement. These findings highlight the critical importance of a collaborative and synergistic approach to fostering innovation and entrepreneurship. Conclusion: Our study offered valuable insights for policymakers, academic institutions, and industry leaders. It underscored the need to foster collaborative environments, align strategic initiatives with innovation-driven objectives, and strengthen entrepreneurial ecosystems to promote sustainable economic development. Originality/value: This study comprehensively examines external support mechanisms within entrepreneurial ecosystems. By synthesizing Systems of Innovation Theory and the Triple Helix Model, the study extends their applicability and bridges theoretical and practical knowledge gaps, presenting a strategic blueprint for advancing innovation-led entrepreneurship. Keywords: government policies, industry involvement, university support, entrepreneurial skill development, startup performance
Copyright (c) 2025 Muhammad Asif Khan, David Pangaribuan, Tutty Nuryati, Ahmad Syamil