1.
Pitaswari NMP, Kusuma AA. The Green Scepticism Paradox: How Green Marketing Drives Willingness to Pay More Through Brand Image in Hospitality. IJBE [Internet]. 2026 May 30 [cited 2026 Jun. 20];12(2):344. Available from: https://journal.ipb.ac.id/ijbe/article/view/72595