PURWANTO, Nuri; AMELIA, Amelia; IRAWAN, Nico. Beyond Big Data: the Dual Mediation of Perceived Personalization and Customer Engagement in the Analytics Loyalty Link within Digital Markets. Indonesian Journal of Business and Entrepreneurship, [S. l.], v. 12, n. 2, p. 283, 2026. DOI: 10.17358/ijbe.12.2.283. Disponível em: https://journal.ipb.ac.id/ijbe/article/view/73553. Acesso em: 21 jun. 2026.