PITASWARI, Ni Made Pinkan; KUSUMA, Agung Artha. The Green Scepticism Paradox: How Green Marketing Drives Willingness to Pay More Through Brand Image in Hospitality. Indonesian Journal of Business and Entrepreneurship, [S. l.], v. 12, n. 2, p. 344, 2026. DOI: 10.17358/ijbe.12.2.344. Disponível em: https://journal.ipb.ac.id/ijbe/article/view/72595. Acesso em: 8 aug. 2026.