ROHAYATI, Yati; YASTICA, Tiara Verita. Uncovering Psychographic Segments in Indonesia’s Modest-Fashion Market Using VALS and K‑Means Clustering. Indonesian Journal of Business and Entrepreneurship, [S. l.], v. 12, n. 1, p. 125, 2026. DOI: 10.17358/ijbe.12.1.125. Disponível em: https://journal.ipb.ac.id/ijbe/article/view/64875. Acesso em: 23 may. 2026.