MAULA, The Syifaul; KURNIATI, Rini Rahayu; DEKA, Rio Era. Buy or Bye: Exploring The Trigger of Impulse Buying Behavior Among Gen Z in Lifestyle Retail. Indonesian Journal of Business and Entrepreneurship, [S. l.], v. 11, n. 1, p. 121, 2025. DOI: 10.17358/ijbe.11.1.121. Disponível em: https://journal.ipb.ac.id/ijbe/article/view/59404. Acesso em: 25 dec. 2025.