MAGASI, Chacha. Evaluating Machine Learning Approaches in Structural Equation Modelling to Improve Predictive Accuracy in Marketing Research. Indonesian Journal of Business and Entrepreneurship, [S. l.], v. 11, n. 1, p. 93, 2025. DOI: 10.17358/ijbe.11.1.93. Disponível em: https://journal.ipb.ac.id/ijbe/article/view/58004. Acesso em: 24 dec. 2025.