YOGA, I Made Sindhu; PUTRI, Ni Putu Dwara Amrita Darsana. The Dark Side of Advertising: Men’s Cognitive React to Women’s Appeal. Indonesian Journal of Business and Entrepreneurship, [S. l.], v. 8, n. 1, p. 82, 2022. DOI: 10.17358/ijbe.8.1.82. Disponível em: https://journal.ipb.ac.id/ijbe/article/view/38012. Acesso em: 25 dec. 2025.