WIDARMANTI, Tri; RAMANTOKO, Gadang. EXPLORING BRAND POSITIONING AND HOTEL PERSONA TROUGH WOM AND CONTENT BY TEXT ANALYSIS . Indonesian Journal of Business and Entrepreneurship, [S. l.], v. 6, n. 3, p. 205, 2020. DOI: 10.17358/ijbe.6.3.205. Disponível em: https://journal.ipb.ac.id/ijbe/article/view/31353. Acesso em: 29 dec. 2025.