Journal title : Halal Studies and Society Subject : Halal Studies Language : English ISSN : 3031-416X (online) Frequency : 3 issues per year DOI : 10.29244/hass by Crossref Editor-in-chief : Prof. Dr. Anuraga Jayanegara, M.Sc., M.Pd. Publisher : IPB University, Bogor, West Java, Indonesia OAI : https://journal.ipb.ac.id/index.php/hass/oai Halal Studies and Society (HaSS) is a multidisciplinary journal and communication media as well as a means of ongoing discussion on relevant issues based on Halal specifications. In a global context, the halal issue is no longer limited to Muslims or certain religions but has become a trend related to lifestyle in general. A halal lifestyle includes the consumption of products and services that comply with the principles of Islamic law (shariah). Therefore, Halal Products are not only limited to food and drinks. But it also covers various sectors including education, tourism, cosmetics, medicine, finance, fashion, arts, slaughther and culture. CALL FOR PAPERS Halal Studies and Society (HaSS), a multidisciplinary journal published by the Directorate for Strategic Studies and Academic Reputation, IPB University, announces a call for papers on halal-related themes. We invite submissions of high-quality scientific manuscripts via the online system. To encourage national and international collaboration, HaSS provides publication incentives for accepted articles, namely IDR 2,000,000 for nationally collaborative papers and IDR 4,000,000 for internationally collaborative papers. Thank you for your attention, we look forward to receiving your manuscripts. Regards Editor in Chief
Perception of business actors toward the transition from LPPOM-MUI to BPJPH in halal certification governance
The enforcement of the mandatory halal certification policy by the Government became effective from October17, 2019. However, proper implementation requires thorough evaluation to understand how business actorsrespond to and use services previously provided by Halal Certification Institution. Therefore, this study aims toexamine the effectiveness of the institution in delivering advisory services, level of competence, and the extentto which the associated costs motivate business to pursue certification in accordance with the quality of servicesprovided. The three aspects provide valuable advice for the next designated authority to emulate the performanceexperience. The survey method was used, and the samples comprised 91 individuals from large, medium, andsmall business across 11 provincial cities in Indonesia. The field survey data were analyzed using descriptivestatistics with justification. The results showed that 81.4% of business expressed satisfaction with the performanceof the halal certification body, 80.3% recognized the institution commitment to service quality, and 59.4% supportedthe certification requirements.
Copyright (c) 2025 Endi Hari Purwanto, Widia Citra Anggundari https://creativecommons.org/licenses/by-sa/4.0
A Bibliometric Exploration of Halal Industry Research in the Indonesian Context
The halal industry in Indonesia is expanding rapidly across food, cosmetics, pharmaceuticals, finance, tourism, and lifestyle, in line with the country’s ambition to become a global halal hub. Therefore, this research aimed to apply bibliometric analysis to 296 Scopus-indexed articles published between 2007 and 2025 to map trends, authorship patterns, institutional contributions, thematic developments, and collaboration networks. Data were processed using the Bibliometrix package in R. The results showed that there was an annual growth rate of 24.81 percent, with contributions from 1,001 authors across 161 sources and an international co-authorship rate of 34.46%. Research output intensified after 2020, peaking in 2023–2024, with leading contributions from Universitas Airlangga, Universitas Diponegoro, and Institut Teknologi Sepuluh Nopember. The Journal of Islamic Marketing was reported as the most influential outlet. Highly cited works emphasized halal consumption, certification, supply chain integrity, and blockchain-based traceability. Thematic analysis suggested halal tourism, certification, and supply chain management as dominant clusters, with topics such as digital innovation, food safety, and gendered consumption. Collaboration networks showed strong ties with Malaysia and broader connections to Europe, North America, and Asia. Halal industry research in Indonesia has matured into a multidisciplinary and globally connected field, moving from foundational analysis to governance, innovation, and sustainable development.
Copyright (c) 2025 Muh. Firmansyah, Ayu Tri Nursyarah, Dian Andrayani, Iqlima Fairuz Syifa https://creativecommons.org/licenses/by-sa/4.0
Embracing the Knowledge Society for a Sustainable Future of a Halal Industry
This study aimed to examine the evolving concept of the Knowledge Society (KS) and its implications for a halal industry through conventional and Islamic lenses. UNESCO and contemporary scholars defined KS as a system that generated and applied knowledge for human progress. This study reinterpreted the concept within an Islamic epistemological framework, particularly the tawhidic paradigm that viewed knowledge as a path toward divine pleasure and holistic well-being. Using a narrative review method, the study analyzed existing literature to bridge the gap between Western secular notions of KS and the Islamic worldview that integrated ethical, spiritual, and societal dimensions. The results showed that embedding tawhidic values in knowledge creation enhanced the authenticity and sustainability of a halal industry. Current developments were also identified, such as a halal Knowledge Centre, and challenges, including regulatory complexity, limited study integration, and uneven certification systems. In conclusion, establishing a halal KS rooted in Islamic ethics and collaborative learning offered a novel framework for achieving sustainability, integrity, and inclusive growth across the global halal ecosystem.
Copyright (c) 2025 Yumi Zuhanis Has-Yun Hashim, Dini Oktarina Dwi Handayani, Mohd Nazir bin Mohd Nazori, Sohela Mustari, Habiba Khatun Shiha, Hamzah Mohd Salleh https://creativecommons.org/licenses/by-sa/4.0
Exploring Key Themes in Halal Tourism Studies: A Systematic Literature Review Approach
Halal tourism has grown rapidly over the past two decades, becoming a strategic pillar of the global industry. The expansion of the Muslim travel market, reaching millions of international arrivals annually, underscores the growing need for destinations, products, and services consistent with Islamic values. Therefore, this study aims to identify major themes and gaps in the halal tourism literature through a Systematic Literature Review (SLR) based on PRISMA guidelines. Using the keyword “halal tourism” in the Scopus database (2014–2025), a total of 659 articles were initially retrieved, with 31 fulfilling the final inclusion criteria after screening for access, language, and relevance. The results showed that Indonesia dominates halal tourism literature (28 articles), with case studies and surveys being the most common methods. Thematically, studies cluster into nine categories, namely Muslim tourist behavior and loyalty, policy and governance, branding and promotion, religious moderation and local wisdom, destination strategies, halal food consumption, technology and digitalization, literacy and social capital, as well as certification. Previous studies have largely focused on tourist behavior, while implementation and certification remain underexplored. In general, halal tourism is a multidimensional field integrating culture, governance, branding, and technology beyond mere compliance with Islamic law. Future studies should focus on practical implementation, certification systems, and digital transformation. Strengthening these areas will enhance competitiveness, ensure inclusivity for Muslim travelers, and support the sustainability of halal tourism as a driver of equitable growth in the global landscape.
Copyright (c) 2025 Puput Lestari, Risa Nur Hidayah https://creativecommons.org/licenses/by-sa/4.0
The influence of halal labels and marketing mix on purchase decisions for Kopi Kenangan online food delivery in Jabodetabek area, Indonesia
Indonesia is increasing its coffee production and consumption rates annually, leading to the proliferation of coffee shops in Jabodetabek and prompting competitors to necessitate online food delivery. Therefore, this research aimed to determine the influence of the halal label and marketing mix comprising product, price, place, and promotion, on online food delivery purchasing decisions for Kopi Kenangan in Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek) Area, a metropolitan region including satellite cities and major business centers. The analysis used a quantitative method with purposive sampling, including 151 Muslim respondents aged 13–40 years who had purchased Kopi Kenangan products online. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results showed that product and promotion variables significantly influenced purchasing decisions for Kopi Kenangan products. In contrast, the halal label and location showed a positive but insignificant influence, and price exhibited a negative and insignificant influence.
Copyright (c) 2025 Hana Thahira, Laily Dwi Arsyianti https://creativecommons.org/licenses/by-sa/4.0
The formulation of halal market concept in Indonesia
This study aims to conceptualize halal traditional markets (Pasar Rakyat) in Indonesia as multidimensional socioeconomic systems grounded in Islamic principles. Although halal industry has experienced growth in sectors, such as food, pharmaceuticals, and cosmetics, the governance framework for public markets remains underdeveloped. Using a qualitative exploratory approach, this current study analyzed 54 academic articles published between 2015 and 2025 through thematic coding using NVivo 15 Plus software. The results showed that there were 5 dominant thematic domains centered around the keywords of halal, market, products, Muslim, and Islam, reflecting the intersection of religious values, consumer behavior, institutional regulation, and socio-cultural identity. These indicated that halal market extended beyond product compliance to include ethical transactions, institutional regulations, and cultural representation. Traditional markets, particularly in Indonesia, played a significant role in the daily lives of Muslim communities but were often overlooked in halal development strategies. This study contributes to academic and policy discourse by proposing a more integrated and contextual understanding of halal market that is consistent with religious values and modern economic demands. However, the scope is limited to secondary data and literature analysis, which may not fully capture practical challenges in the field. Future studies are advised to include empirical investigation and stakeholder perspectives to strengthen these insights.
Copyright (c) 2025 Aaliya Marcellina, Laily Dwi Arsyianti https://creativecommons.org/licenses/by-sa/4.0
Advancing halal agri-food sector: Using technology and innovation for sustainable growth and new opportunities
Halal agri food sector is influenced by rapid transformation driven by growing global demand, increased consumer awareness of health and ethical considerations, as well as advances in technology. Therefore, this research aimed to discuss the importance of maintaining halal integrity in food production, processing, and distribution, particularly in the era of Industry 4.0. Key drivers of innovation were explored, including the expanding Muslim population, evolving consumer preferences, and increasing sustainability concerns. The impact of technology such as blockchain, Internet of Things (IoT), and Artificial Intelligence (AI) on enhancing traceability and transparency in halal supply chain was reported. Strategies for future development comprised raising public awareness, integrating halal assurance systems with advanced technology, and strengthening collaboration among governments, industry stakeholders, and certification bodies. Significant challenges were also addressed, including fragmented global halal standards, complex certification processes, and high implementation costs. Halal agri-food sector can achieve sustainable growth and remain competitive in the global market by accepting technological innovation and enhancing cooperation among stakeholders.
Copyright (c) 2025 Donci Valentitah Femdika, Mardiana Julita, Satya Amara, Nur Ilya Maisarah, Indra Refipal Sembiring https://creativecommons.org/licenses/by-sa/4.0
Understanding halal cosmetic purchase intention: A systematic literature review
Halal cosmetic industry is widely recognized as a significant global beauty and personal care market segment. Alongside the rapid growth, understanding consumer purchase intention toward products has become a key focus of academic investigations. Therefore, this systematic literature review aims to identify the key determinants of purchase intention and uncover prevailing trends in the context of halal cosmetic. Using the PRISMA principles, a total of 15 relevant studies were collected from the Scopus database. The results showed that purchase intention towards halal cosmetic products was influenced by various key determinants reflecting the interaction between internal and external factors. The most mentioned variables across various studies include religiosity, halal awareness, attitudes towards products, subjective norms, perceived behavioral control, as well as emotional and social values. In addition, external factors such as influencer impact, trust in halal logos, and digital marketing strategies also play a significant role in shaping purchase intention, both among Muslim and non-Muslim consumers. Based on the results, purchase intention towards halal cosmetic products cannot be explained in a single dimension, but rather from a complex dynamic between personal, psychological, social values, and exposure to marketing information. This literature not only identifies the main determinants of purchase intention for halal cosmetic products but also shows the evolving direction of investigation that is increasingly complex, interdisciplinary, and contextual, in line with the changing behaviors and expectations of modern Muslim consumers.
Copyright (c) 2025 Risa Nur Hidayah, Puput Lestari
Halal governance system based on Islamic Philanthropy in universities, pesantren, and hospitals in Central Java
The development of halal industry in Indonesia is not only part of the global Sharia economic dynamics but also shows that Muslims are becoming more aware of the importance of halal assurance in all areas of life. As demand increases for a comprehensive halal system, including in education, religious boarding schools, and healthcare services, the need to manage these systems professionally has become increasingly important. A strategic method worth exploring is the integration of halal governance with Islamic philanthropic practices, which hold immense potential in supporting the sustainability of Islamic institutions. A compelling case study was Sultan Agung Islamic University (UNISSULA) in Semarang, a waqf-based university with an integrated ecosystem that includes higher education institutions, student pesantren (Islamic boarding houses), and the Sultan Agung Islamic Hospital (RSI SA). Therefore, this study aims to investigate halal governance model based on Islamic philanthropy in UNISSULA environment, treating the university, pesantren, and hospital as an interconnected ecosystem. To achieve this objective, a qualitative with a case study method and a multidisciplinary perspective were used, combining Islamic law and halal system management. Data were collected through in-depth interviews, participatory observations, and documentation, involving university lecturers, and healthcare professionals at RSI SA. The results showed that halal governance model at UNISSULA was strongly supported by structured and institutionalized Islamic philanthropic values. Therefore, the synergy between halal systems and Islamic philanthropy could foster institutions that was competitive, accountable, and oriented toward public welfare (maslahah).
Copyright (c) 2025 A. Zaenurrosyid A. Zaenurrosyid, Adil Liaqat Adil Liaqat, Hidayatus Sholihah Hidayatus Sholihah
Establishment of a Community-Based Halal Certification Body: A Case Study of Halal International Trust Organization (HITO) in Japan
Japan’s aging society, driven by declining birth rates, urbanization, and sociocultural factors, has necessitated increased labor migration from countries such as Indonesia, which now accounts for over 149,000 residents (2023) and 430,000 annual tourists (2023). This demographic shift has amplified the demand for halal products among Indonesia’s Muslim majority, yet Japan lacks formal halal regulations, relying instead on third-party certifications such as the Japan Halal Association (est. 2010). To address this gap, the Indonesian Embassy (KBRI) in Tokyo and Keluarga Masyarakat Islam Indonesia or Indonesian Muslims Association (KMII) Japan initiated the establishment of a community-based halal certification institution for Indonesian Muslims in Japan to address this gap. This study aimed to determine the establishment of the Halal International Trust Organization (HITO) in Japan. The methodology of this study was descriptive qualitative. The data collection process was conducted through interviews to obtain data and observations. This study was conducted in Tokyo. The informants were selected using purposive sampling techniques. The informants involved in the study were the management of KMII, HITO, and officials at KBRI Tokyo. HITO operates under KMII Japan Ippan Shadan Hojin (a legally recognized non-profit). HITO’s five functions include setting locally adapted halal standards, auditing products, training auditors, and fostering socioeconomic integration. Its organizational structure features a supervisory board, advisory council, and daily management team supported by 31 trained assistants across nine prefectures. The certification process involves online submissions, facilitator validation, approval of ‘fatwa’ council, and digital certificate issuance, prioritizing affordability for Small and Medium Enterprises (SMEs).
Copyright (c) 2025 Prima Gandhi, Muhammad Muharram Hidayat, Kharisma Fitri Hapsari
Mutual Recognition Agreements: A Gateway to Global Opportunities or A Pathway of Challenges in Indonesian Economics for Halal Agri-Food Sector
Indonesia, with the world's largest Muslim population, holds significant potential in the global Halal economy. The mandatory Halal certification in Indonesia presents both challenges and opportunities for international businesses. Mutual Recognition Agreements (MRAs) facilitate trade by enabling the acceptance of Halal certifications issued by recognized foreign bodies. While MRAs offer Indonesian businesses access to global markets, they also pose challenges such as increased competition from imported Halal products. This study explores the potential impacts of MRAs on the Indonesian Halal agri-food sector, analyzing the challenges and opportunities for local businesses. Key considerations include strengthening Halal standards, supporting SMEs through tailored financing schemes and government incentives, and ensuring the quality and authenticity of imported Halal products. The study emphasizes the need for a comprehensive strategy that balances market access with the protection of domestic producers while leveraging Indonesia's competitive advantages in the global Halal market.
Copyright (c) 2025 Hasnaa Nur Azizah, Muhammad Arief Ramadhan, Tanaya Fauzia Utami, Nurul Hidayati, Rashdi M. Casim
PORTECT: Porcine detection kit using CRISPR-CAS method as new innovation for rapid and accurate halal detection
The PORTECT Porcine Detection Kit is an innovative solution leveraging CRISPR-Cas technology for rapid and accurate detection of porcine DNA in food products, addressing the growing demand for halal certification. This system uses a guide RNA (gRNA) designed specifically to recognize and target porcine DNA sequences, triggering Cas12 enzymes to cleave the DNA and a reporter compound for a visual color change. This process allows for precise, fast, and efficient detection of non-halal substances. Unlike traditional methods like PCR and ELISA, which require complex procedures, the PORTECT kit offers a more accessible and time-saving approach to halal verification, ensuring consumer trust and regulatory compliance. The technology is developed with bioinformatics tools and produces highly specific gRNA to target the porcine gene. The kit demonstrates significant potential in both the halal food industry and the general market for DNA detection tools, but future developments aim to lower production costs and expand detection capabilities beyond porcine DNA.
Copyright (c) 2025 Admin HaSS; Rafi Irsyad Saputra, Feyza Tiftazani, Rifa Cansa Larasati, Indra Refipal Sembiring
Plant-based coagulants for halal cheese production
Advancements in cheese-making technology have successfully integrated traditional methods with contemporary innovations, enhancing efficiency, sustainability, and product quality. Traditional cheese production typically uses animal rennet, which is sourced from the stomachs of young ruminants. This rennet contains the enzymes chymosin and pepsin, which are essential for the milk coagulation process in cheese making. Due to the limited availability of animal rennet and the rising demand for cheese and halal food products, the market has expanded beyond Muslim consumers to include non-Muslim individuals, leading to the exploration of alternative plant-based coagulants. Therefore, this study aims to evaluate the potential use of plant-based coagulants in producing halal cheese while identifying the challenges associated with the production process. These challenges include proteolytic activity, which can lead to a bitter taste, and inconsistencies in coagulant quality due to variations in the sources of the plants. The current study focuses on different types of plant proteases, such as aspartate, cysteine, and serine, extracted from different parts, as well as protease production techniques. It also explores coagulant quality parameters, such as milk clotting activity, proteolytic activity, optimal temperature, and pH, as well as their effects on the physicochemical and organoleptic properties of cheese. The results are expected to provide comprehensive scientific insights for the development of effective alternative coagulants to meet the needs of the halal cheese market in the future.
Copyright (c) 2025 Amiroh Auliya Rahma, Azzahra Issustiarani
Challenges and opportunities for workforce skills in halal agri-food sector to meet global market demands through Halalink application
Indonesia is the largest Muslim-majority country in the world and holds significant potential in halal food farming sector. The growing global demand for halal products offers vast opportunities to expand agricultural exports and meet the needs of both domestic and international markets. However, challenges such as a lack of skilled human resources, limited awareness of halal certification processes, and technological barriers, particularly among micro, small, and medium enterprises (MSMEs), hinder the industry growth. Therefore, this study aimed to develop "Halalink," an innovative mobile application designed to address challenges by promoting halal education, collaboration, and compliance with standards. Halalink has three features including (i) Halalearns, with educational content about halal standards, (ii) Halalabs for collaboration among stakeholders, and (iii) Halalassists, which offers continuous guidance to ensure compliance with halal regulations. In conclusion, Halalink is a sustainable solution to enhance public awareness, simplify halal certification process, as well as build a competitive and ethical halal agri-food sector in Indonesia.
Copyright (c) 2025 Mutiara Rachmina Indriani, Naufal Arrahman, Vianda Mayeri Dini, Yuli Rahmawati, Noviyan Darmawan
Rice strategy: Improving sustainable halal agri-food system through green marketing and shifting consumer behavior with a quintuple helix approach
This study aimed to examine the role of RICE strategy (Reinforcement, Influence, Collaboration, and Evolution) in enhancing the sustainability of halal agri-food systems through green marketing and shifting consumer behavior. The significance of halal certification and the growing demand for sustainable food products was examined in the context of Indonesia predominantly Muslim population. The methodology combined a literature review and case study analysis to explore the contributions of various stakeholders including government, academia, industry, civil society, and the environment toward improving halal food production systems. Technological integration, including blockchain, IoT, Lean Knowledge Management (LKM), and digital technologies, were examined as methods for optimizing halal food supply chains and ensuring sustainability. The results showed that key challenges in implementing green marketing, include supply chain inefficiencies, lack of infrastructure, and limited adoption of eco-friendly technologies by MSMEs. In conclusion, this study emphasized the importance of a collaborative approach to overcome obstacles and enhance the global competitiveness of Indonesia halal food industry, while also promoting environmental responsibility and consumer awareness.
Copyright (c) 2025 Dewa Ayu Made Safira Dwiyani, Kally Sanneh, Kevin Murheza, Najwa Azka Khairani, Rifaldy Setiawan Lubis, Noviyan Darmawan
From awareness to action: Strategies for improving halal standards in Korean Noodles and Cosmetic Industry
The global halal market is experiencing rapid growth, projected to reach US$ 4,569.69 billion by 2030. However, maintaining the standards is a major problem, particularly for Korean instant noodles and cosmetic products. Therefore, this research aimed to examine the critical need for improved quality management and compliance in halal food and cosmetic supply chains Issues such as lack of consumer awareness regarding halal labelling and contamination of products with non-halal or hazardous substances are discussed. Several solutions were proposed to address the challenges, including comprehensive halal standard education, internal training programs, and international cooperation for standardization. The results showed that there are several importance of regular and inclusive employee training, recognition strategies, and implementation of halal traceability systems. Additionally, the significance of government agencies and businesses from different countries was emphasized. This cooperation created consistent halal rules expected to be followed on a global basis. By integrating the strategies, manufacturers prevented contamination, ensured adherence to halal standards, and rebuilt consumer trust. Moreover, multi-faceted methods including education, technological advancements, and enhanced regulatory oversight were crucial for maintaining the integrity of halal industry and meeting growing global demand.
Copyright (c) 2025 Farah Anindya, Muhammad Ilham Rizky Maulana, Nailun Najla, Abdul Javher I. Tomabilang, Nurul Hidayati, Mohd. Firdaus Ruslan
Halal practices for responsible production and consumption towards sustainable future
Halal practices rooted in Islamic principles are offering a framework of ethical, social, and environmental responsibilities with modern sustainability efforts. Therefore, this research aims to explore the intersection of halal practices and sustainable development, focusing on responsible production and consumption to support environmental, social, and economic well-being. A qualitative method is used to analyze existing literature on halal practices, sustainability, and green marketing strategies, with case research from various industries implementing halal principles. These principles emphasize ethical agricultural and livestock farming, humane animal treatment, mindful consumption, and waste minimization, which resonate with the pillars of sustainability. Meanwhile, green marketing in halal industry catalyzes the promotion of environmentally friendly products and ethical consumer behavior, transcending religious boundaries and appealing to diverse markets. The integration of the principles into production and marketing strategies positions the industry as a model for sustainable and ethical practices due to increased global demand for halal-certified products. The results show that halal practices significantly contribute to sustainability across various industrial sectors by prioritizing social and environmental well-being. The potential of halal practices is reported to drive global sustainability and enhance a culture of responsibility across industries and consumer segments.
Copyright (c) 2025 Tin Shine Aung, Winda Jasman, Junita Alesandra, Hanawuri Nahari Johar, Nurul Hidayati, Mohd. Firdaus Ruslan
Ensuring halal compliance in agrifood systems: A review of concepts, principles, and advanced technologies
The global halal market is witnessing rapid expansion driven by increased demand from Muslim consumers. This necessitates strict adherence to Islamic dietary rules throughout the agri-food supply chain. However, inconsistencies in halal certification standards, complexity of supply chains, and lack of global standardization raised concerns about the integrity and authenticity of halal products. Therefore, this research aims to explore the core concepts and ethical foundations of halal in food industry, emphasizing the balance between sustainability and humane practices. The critical role of advanced technologies is also reported, such as DNA testing, blockchain, sensors, and artificial intelligence, in ensuring traceability, transparency, and contamination prevention within halal food chains. The results show that the implementation of quality management systems is discussed as a fundamental method for maintaining halal compliance, with clear policies, procedures, and performance evaluations essential for effective assurance. This research suggests the necessity of technological integration and quality management to strengthen consumer trust and global competitiveness in halal food industry.
Copyright (c) 2025 Ramadhan Saputra, Ghaitsaa Puteri Rhaudatul Jannah, Aviliani Sipahutar, Nurul Hidayati, Rahsdi M. Casim
Prioritization of strategies to enhance the competitiveness of the halal food industry in Madura
Madura holds potential for the development of the halal industry, supported by natural resources and a workforce. Competitiveness becomes a key factor in the success of the industry amidst free competition with other industries outside of Madura. Determining priority strategies to enhance the competitiveness of halal food requires a proper decision-making system involving experts. This research aimed to identify strategies to enhance the competitiveness of the halal food industry in Madura. The analytical method used was the analytical hierarchy process (AHP). The research focused on the food industry in Madura, and the informants consisted of experts in the development of halal food industries. The analysis results indicate the sequential priority strategies to enhance the competitiveness of the halal food industry in Madura: enhancing the competency of human resources in the halal food industry, setting quality production standards, building networks for marketing halal food, implementing halal value chains, obtaining halal certification, and utilizing Shariah-compliant financing.
Copyright (c) 2025 Mokh Rum, Ifan Rizky Kurniyanto, Riyanti Isaskar, Musyafak https://creativecommons.org/licenses/by-sa/4.0
From Tokyo to Manila: The adaptation of halal Japan application system in promoting halal awareness in the Philippines
The adaptation of the Halal Japan Application System is able to serve as a model to promote halal awareness in the Philippines. This is because the country has a Muslim minority and significant potential for the growth of the halal industry. The concept of Halal, derived from Islamic teachings, covers more than dietary restrictions by influencing lifestyle choices and consumer behavior across diverse sectors, including food, cosmetics, and tourism. Therefore, this research aimed to discuss the challenges and opportunities within the halal certification landscape in both Japan and the Philippines. The trend is associated with the persistence of issues such as the lack of a centralized regulatory body and varying standards among certifying agencies in Japan despite the advancements in halal certification since 2010 and the development of the Halal Japan app. Meanwhile, the Philippines faces infrastructural and awareness challenges in its burgeoning halal sector. The implementation of a similar halal app could bridge these gaps, enhancing accessibility and reliability for local and international Muslim communities. This comparison showed the need to improve the certification processes and community engagement strategies to establish the Philippines as a key player in the global halal market in order to foster economic growth and cultural integration.
Copyright (c) 2024 Eko Ruddy Cahyadi, Revina Novri Azahra, Haikal Fabian, Putri Latisya
Enhancing the Halal Agri-Food Sector: Harnessing Blockchain for Opportunity and Innovation
The halal industry is seeing significant growth, driven by heightened consumption and awareness among Muslims, resulting in a rising demand for high-quality products. The halal agri-food sector is a very promising industry that garners significant customer interest regarding the quality and safety of its products. Nevertheless, the halal agri-food sector is presently encountering considerable hurdles in guaranteeing product authenticity and sustainability, especially in combating fraud, overseeing supply sources, and upholding standards across various locations. Furthermore, recent advancements in technologies like blockchain have garnered substantial interest as a solution for urgent challenges, and their integration could markedly improve procedures and yield benefits for the halal agri-food sector. This study sought to examine the existing literature regarding the potential and challenges of blockchain technology in the halal agri-food sector through a qualitative methodology. The results indicated that blockchain enhanced traceability, increased supply chain efficiency, and supported Sustainable Development Goals 9 and 12. The findings of this study indicate that blockchain integration enhanced the global halal market by optimizing production processes and bolstering consumer confidence, hence propelling the halal agri-food sector to emerge as one of the most profitable and reputable industries worldwide.
Copyright (c) 2024 Zahirah Azmar, Ramzani Lutfi Syarifah, Hasna Imaratuz Zahran, Muhammad Faza Dzaki, Eko Ruddy Cahyadi
Integrating green marketing with halal Principles: Impact on consumer behavior, market dynamics, and brand strategy
This study aimed to thoroughly explore the manner in which green marketing can be incorporated alongside halal principles to influence consumer behavior, market dynamics, and brand positioning. Generally, green marketing emphasizes sustainability, transparency, innovation, and consumer engagement, while halal principles ensure compliance with Islamic Sharia standards. The convergence of these methods has been observed to typically address the increasing demand for products that are both environmentally and ethically compliant. For instance, brands such as Kiva and Zalal Foods have successfully adopted effective integration strategies to ensure the production of eco-friendly halal-certified products, which, in return, enhanced brand reputation and consumer trust. During the course of this study, challenges associated with the integration of green marketing and halal principles, including stricter material selection and dual certification processes, were also discussed. The results showed that integrating green marketing and halal principles led to the development of a unique value proposition, allowing brands to meet evolving consumer preferences and positioning each producer as a leader in sustainable and ethical markets. This integration was observed to be particularly essential for expanding market share, fostering brand loyalty, and addressing growing awareness of social and environmental responsibilities among global consumers.
Copyright (c) 2024 Nurul Fauzi, Nawal Husna, Hidayat Nur Alim, Nurul Hidayati, Rashdi M. Casim
Halbuy-Now as a marketplace for surplus food supporting a sustainable halal agri-food supply chain through waste minimization
HalBuy-Now is a mobile application designed to address food waste and enhance sustainability in the Indonesian agri-food sector. This application connects consumers with halal-certified restaurants offering surplus food at discounted prices. With the growing global demand for halal products and the persistent issue of food waste, HalBuy-Now provides an innovative solution for redistributing surplus food that would otherwise be discarded. The application also promotes sustainable consumption habits, offers cost-saving opportunities for consumers, and supports local food businesses. Through features such as real-time inventory management and location-based ordering, HalBuy-Now effectively minimizes food waste, reduces carbon emissions, and fosters a circular food economy. Additionally, the application empowers consumers to make well-informed purchasing decisions, contributing to the national goals of sustainability, food security, and the promotion of halal-certified products. By combining technology with sustainable agricultural practices, HalBuy-Now plays a key role in advancing Indonesian efforts to reduce food waste while strengthening its position in the global halal food market.
Copyright (c) 2024 Azkia Yasna Nadhratuzzaman Ash-Shidiqie, Najwa Putri Nayanda, Fayza Rachmelia Ayunina Hanim, Nurul Hidayati, Hafidha Zekkour, Rashdi M. Casim
Application “halal path” with learning features, assistance for MSMEs in halal certification process with the use of IoT systems
Muslim population in Indonesia is approximately 229.62 million, accounting for 87.2% of the country’s total population. With this large Muslim demographic, there is a growing need for Halal-certified food sources that are safe for consumption. However, many MSMEs (Micro, Small, and Medium Enterprises) in the country face significant challenges in obtaining Halal certification due to various factors. These include geographical barriers, expensive certification processes, limited understanding of online services, and public perceptions that Halal certification is unnecessary for MSMEs. To address the challenges, changes have been made to Indonesian Halal Certification System, particularly the introduction of regular and self declare programs. Therefore, this study aims to develop Halal Path application to support the self declare program for eligible MSMEs and enhance the economy, reputation, and cultural globalization of Indonesia. This initiative seeks to create safe and comfortable conditions for Muslims and improve food safety and quality. The study procedures were carried out using an academic literature review focusing on legal frameworks and Halal certification processes, which integrate Internet of Things (IoT) to streamline Halal supply chain management in industrial and agricultural contexts. The proposed Halal Path comprised 6 stages, namely educational videos on Halal system in Indonesia, video tutorials for obtaining business identification numbers (NIB), instructions for applying for Halal certification under both regular and self declare programs, Halal Assurance System (HAS) training, internal audits, and monitoring. In addition, the application “Halal Path” included a supplier information feature using IoT to help MSMEs obtain safe and Halal raw materials effectively.
Copyright (c) 2024 Nathania Adlyn, Charlotte Corinthians Waworuntu, Rindah Febriana Suryawati
Validation of porcine DNA analysis method for food products using selected primer and exogenous internal positive control in real-time PCR
The method for porcine DNA analysis using real-time PCR is widely applied in the halal certification process and post-market monitoring. Therefore, this research aimed to validate porcine DNA analysis method using selected primer and exogenous internal positive control (IPC) as an alternative. The experiment was conducted in various stages, namely primer selection, sample extraction, efficiency testing, and method validation. The results of efficiency tests showed that using IPC at half concentration (Exo IPC Mix 5X and Exo IPC DNA 25X) provided reliable amplification with a Ct value of 27.57 ± 0.28 and RFU of 205.5 ± 14.85. The maximum DNA concentration that could be amplified without inhibition was 100 ng/µl. Validation tests showed specificity, sensitivity, linearity, PCR efficiency, and robustness. Among 23 positive and 23 negative samples, two positive samples (porcine collagen and collagen peptide) produced false negatives, while three negative samples had false positives after Ct 42.26. The method achieved a limit of detection (LOD) of 0.01 ng/l at Ct 33.29 ± 0.92, with linearity (r² = 0.996) and PCR efficiency (ϵ = 96.32). The results showed robustness to variations in master mix type, primer concentration, and annealing temperature, as well as resistance to inhibitors such as alginate, cellulose, EDTA, calcium ions, collagen peptide, and polysaccharides at 1 g/l. The performance of this method was also compared to the SNI ISO/TS 20224-3:2020 standard, showing potential as a viable alternative for porcine DNA testing. Moreover, further comparative research were recommended to fully establish the efficacy against national standards.
Copyright (c) 2024 Heryani, Siti Nurjanah, Didah Nur Faridah
Combining science and faith for better quality and safety in halalan toyyiban products
Halalan Toyyiban, a concept rooted in Islamic teachings, is focused on quality, safety, ethical considerations, and permissibility. "halal" is defined as items permissible under Islamic law, while "toyyib" ensures the items are pure, wholesome, and ethically sourced. This concept, derived from the Quran and Sunnah of the Prophet Muhammad (PBUH), provides a comprehensive framework for guiding Muslim practices. In global marketplace, integrating scientific methods with halalan toyyiban principles is becoming increasingly important, particularly in the food, cosmetics, and pharmaceutical industries. Scientific methods offer effective tools for verifying the halal status of products and enhancing the toyyib attributes. This integration helps ensure that products meet both Islamic and modern standards, thereby strengthening the credibility of halal certifications through evidence-based practices. Techniques, such as chromatography, DNA testing, and mass spectrometry, were commonly adopted to detect non-halal contaminants and verify product integrity. These innovations reassures consumers that the products are religiously permissible and meet high standards of safety and ethical production.
Copyright (c) 2024 Nor Azrini Nadiha Azmi, Najihah Mohd Noor, Amal Elgharbawy, Noviyan Darmawan
Porcine, bovine, and mixed gelatin identification using SPME-GC-MS and chemometrics
Gelatin is a versatile raw material extensively used in the food, cosmetics, and pharmaceutical industries. It is produced globally by partially hydrolyzing collagen derived from pigs and cows, leading to religious and ethical concerns among various communities. Therefore, this study aimed to explore alternative methods to distinguish porcine, bovine, and mixed gelatin by analyzing the unique profiles of their total volatile compounds. The volatilomics method integrated solid-phase microextraction gas chromatography-mass spectrometry (SPME-GC-MS) with chemometrics. The results showed that principal component analysis (PCA) of the volatile compounds from gelatin powder had clear classification among porcine, bovine, and mixed gelatin, suggesting the discrimination ability of the method. Furthermore, partial least squares discriminant analysis (PLS-DA) identified distinct marker compounds that significantly contributed to the classification of each gelatin type. The marker compounds for porcine gelatin included 2-decen-1-ol, 2-dodecenal, cyclohexane 1-butenylidene, decane 3,6-dimethyl, cyclohexanone 2-propyl, borinic acid, 3-tetradecyn-1-ol, 2-tridecene, 5,5-dimethyl-1,3-dioxan-2-one, and 2-n-butyl furan. For bovine gelatin, the marker compounds were 2-heptanone 3-methyl, nonane 5-butyl, tridecane 6-methyl, 1-hexacosanol, nonane 3-methyl-5-propyl, undecane 3-methyl, octane 4-methyl, 2,4-undecadienol, and 1-hexadecanol 2-methyl.
Copyright (c) 2024 Noviyan Darmawan, Intan Dias Sari , Fayca Rudhatin, Agy Wirabudi Pranata, Supratikno, Nancy Dewi Yuliana
Analysis of food waste behavior by muslim generation Z through online food delivery
In recent years, there has been a consistent annual increase in the prevalence of food waste, which negatively affects the economy of various countries, such as Indonesia. Previous studies showed that food waste in Indonesia reached 41.4% of the total composition of national waste in 2021. This increase is accompanied by technological developments that affect consumption patterns, such as online food delivery (OFD) services. Therefore, this study aims to analyze food waste behavior among Muslim Generation Z through OFD in West Java using the Theory of Planned Behavior (TPB). Primary data were obtained from 180 participants and analyzed using the Structural Equation Modeling- Partial Least Square (SEM-PLS). The results showed that there was a significant positive relationship between the attitude variable and perceived behavior control with intention, while the subjective norms variable had no effect. A significant positive relationship was also obtained between promotion, OFD, and perceived behavior control with food waste behavior. Meanwhile, intention and OFD had no significant effect.
Copyright (c) 2025 Meliani Siti Mariyah, Laily Dwi Arsyianti, Adora Aurahma
Muzakki’s enthusiasm towards the use of productive zakat on financing free halal certification for micro and small enterprises
The cost of obtaining halal certification is often significant, and this has made its obtainance difficult for many Micro and Small Enterprises (MSEs). In order to promote the attainment of halal certification, the government has been observed to offer free certification programs for MSEs, with expenses being totally covered by the State Budget (APBN). Based on the results, alternative sources of financing beyond the state budget are necessary, with productive zakat being a plausible option. Therefore, the present study aims to assess the willingness of Muzakki to use productive zakat to finance free halal certification for MSEs and to analyze the factors influencing this willingness. To achieve the stated objectives, scoring and Structural Equation Models, namely Partial Least Square (SEM-PLS), were adopted as the analytical methods. Data were collected via electronic questionnaires administered to 200 respondents who had previously contributed mal zakat, and interviews conducted with representatives from BAZNAS. The obtained results showed that a positive inclination existed among Muzakki to use productive zakat for financing halal certification for MSEs. The observed key factors influencing enthusiasm of Muzakki include external motivation and consistency in zakat contributions. To enhance the role of zakat, the study suggests that zakat institutions should prioritize information dissemination and awareness campaigns through various media channels.
Copyright (c) 2024 Neneng Hasanah, Uly Anggraeni Putri, Tasya Nur Aisyah, Karlita Anggini, Anindia Meil Priyanto, Mohammad iqbal Irfany
Factors affecting the level of halal knowledge of MSEs in food on the island of Bali
Bali Island is one of the most popular tourist destinations in the world and with the growing preference for the location, especially among Muslim tourists, the demand for halal food has increased. However, due to the predominantly Hindu population in Bali, the availability of halal-certified food remains limited. This study aims to identify the characteristics and examine the level of halal knowledge among food Micro and Small Enterprise (MSE) actors in Bali. It also aims to analyze the factors influencing the halal knowledge of the actors. In order to achieve the stated objectives, the study adopted descriptive analysis and multiple linear regression as its analytical methods. The obtained results showed that the entire level of halal knowledge among food MSE actors in Bali was satisfactory. Additionally, the results also signified that factors such as education level, access to information, and religious awareness were found to significantly and positively influence the level of halal knowledge possessed by the actors.
Copyright (c) 2024 Nadya Nur Annisa, Khalifah Muhamad Ali, Yekti Mahanani, Tita Nursyamsiah