Forum Agribisnis : Agribusiness Forum is a scientific journal as a communication forum between researchers, academics, and policymakers and practitioners in agribusiness scope and other related scopes. Original writings contain empirical analysis or theoretical review and review of recent books. The Agribusiness Forum is managed by the master of science agribusiness in the Agribusiness Department, Faculty of Economics and Management, IPB University. The journal is published twice a year (March and September edition) and has been indexed in Science and Technology Index (SINTA 3) Certificate of Accreditation which is valid for 5 (five) years, started Volume 11 Number 2, 2021 until Volume 16 Number 1, 2026. Forum Agribisnis : Agribusiness Forum is published under the Master Sciences of Agribusiness (MSA), Faculty of Economics and Management IPB University in association with Agribusiness Association of Indonesia (AAi) with agreement number 240/SP/AAI/XII/2020. The MOU can be downloaded here. P-ISSN 2252-5491 E-ISSN 2656-4599
Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University
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Performa Keberlanjutan Pesantren Mitra Dalam Program Juara Ekspor Cabai Rawit (Analisis Keberlanjutan Dengan Pendekatan SAFA)
Sustainable agricultural development requires synergy among components that must balance ecological, economic, and social issues. The subject of sustainability will be inextricably tied to environmental problems in agricultural production. Cayenne pepper, a national strategic horticulture commodity, has not reached its full production potential due to a number of factors, one of which is global climate change, which is intimately linked to changes in agricultural productivity. The assessment of sustainability performance was analyzed in four Islamic Boarding Schools in the Bogor Regency area that are partners of the "Juara Eskpor" program, which was initiated by the Department of Sharia Economics and Finance (DEKS) Bank of Indonesia, and cross-party collaboration in response to the production and sustainability challenges in cayenne pepper farming. This study aimed to assess the sustainability status of the Islamic boarding school in four dimensions of sustainability and analyze the sustainability themes that influence its sustainability performance. The Islamic boarding school partners that became the object of analysis were Darul Fallah (Ciampea District), Al-Wafa (Tamansari District), Modern Sahid (Pamijahan District), and Nurul Iman (Parung District). There were 12 respondents involved in the research, consisting of farmers and production technical assistants. The determination of the respondent sample was taken purposively. The analysis of sustainability status was carried out by processing the research questionnaire sourced from the FAO’s SAFA guidelines and processed using SAFA Tool 2.4.1 software. Modern Sahid performs well, particularly in terms of governance. Modern Sahid and Nurul Iman are the best-performing pesantren in terms of environmental integrity due to their exceptional capacity to preserve atmospheric sustainability. Nurul Iman performs the best in the economic resilience dimension. Darul Fallah and Modern Sahid thrive in the social dimension by focusing on ensuring workers' rights and good lives. Darul Fallah and Modern Sahid had the best overall sustainability performance.
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Pengaruh Marketing MIX 4-P Terhadap Kinerja Pemasaran Agroindustri Gula Aren Di Nagari Andaleh Baruh Bukit
Nagari Andaleh Baruh Bukit is one of the largest palm sugar-producing areas in Tanah Datar Regency, West Sumatra, with 98 small and medium enterprises (SMEs) in palm sugar processing. However, these businesses face challenges in product marketing. Currently, their products are only sold in traditional and local markets, and they lack modern branding, including proper packaging and business logos. This study aims to analyze the marketing mix's impact on marketing performance in the palm sugar agroindustry in Nagari Baruh Bukit. This research employs a descriptive, quantitative and explanatory method. The sample consists of 50 palm sugar agroindustry entrepreneurs selected using a non-probability sampling method. Data analysis is conducted using the SEM-PLS model. The results of the study show that the product and place variables have a positive and significant effect on marketing performance, while the promotion and price variables do not have a significant effect on marketing performance in the palm sugar agroindustry in Nagari Andaleh Baruh Bukik, Sungayang Sub-district, Tanah Datar Regency. It is recommended that palm sugar agroindustry actors in Nagari Andaleh Baruh Bukik focus their marketing strategies on improving product quality and innovation, as well as strengthening distribution channels to ensure easier consumer access to the products.
Analisis Preferensi Konsumen Terhadap Atribut Produk Katering Sehat Di Kota Malang
This research aimed to analyze consumer preferences for healthy catering product attributes, including taste, calories, nutritional information, price, menu combinations, packaging, raw material quality, additional services, and halal certification labels. The research uses a descriptive quantitative method with conjoint analysis, where data processing is carried out through the Statistical Package for the Social Sciences (SPSS). Data were collected through questionnaires to respondents who had purchased heatlhy catering. A total of 100 respondents were successfully coected as research sampes. The resuts show that consumer preferences for healthy catering product attribute combinations are Indonesian taste, row calories (≤ 400 kcal), complete nutritional information, price ≤ Rp 35,000, three menu combinations, reusable packaging, organic raw material quality, nutritional consultation services, and halal certification labels. The nutritional information attribute has the highest level of importance (23,699). This study recommends developing product attributes, especially nutritional information and low-calorie menu variations, as we as utilizing social media and targeting advertisements at private employees to expand market reach. Future researchers are advised to expand the scope of the attributes studied.
Ketahanan Pangan Di Tengah Ketergantungan Impor Beras: Analisis Tren Dan Faktor-Faktor Yang Memengaruhinya
Food security is a strategic aspect of national development, especially in the context of population growth dynamics and dependence on rice imports. This study aims to evaluate the historical trend of Indonesia's rice imports for the 10-year period 2015-2024 and analyze the influence of population, rice production, harvest area, and farmer exchange rate (NTP) variables on the national food security index. The methodological approach used includes trend analysis and import forecasting as well as multiple linear regression to identify the main determinants of food security. The results of the analysis show that the trend of rice imports has increased fluctuatively, while the projection for the next 10 years shows a positive trend (almost touching 5 million tons). This reflects the imbalance between domestic production capacity and consumption growth. Furthermore, the variables of population, production, harvest area and NTP are proven to have a significant effect on national food security. These findings make an important contribution to the formulation of food security policies based on empirical evidence and medium to long term planning. The findings suggest the importance of cross-sectoral coordination between food, agriculture and trade agencies to ensure the effectiveness of policy interventions. Therefore, it is recommended that the government strengthen food distribution policies, reformulate the farmer exchange rate scheme, and limit imports to emergency conditions to maintain national food security independence and stability.
Analisis Hubungan Food Coping Strategies Terhadap Ketahanan Pangan Rumah Tangga Nelayan Di Kabupaten Gresik
Fishing households in Gresik Regency represent a vulnerable group in terms of food security due to fluctuating incomes and limited access to food. This study aims to: (1) identify the level of food security among fishing households, (2) analyze the food coping strategies adopted by these households, and (3) examine the relationship between food coping strategies and household food security. The research was conducted in Lumpur Village, Gresik Regency, involving 80 fishing households selected through purposive sampling. Data were collected via questionnaires and interviews, and analyzed using the US-HFSSM, Reduced Coping Strategies Index (RCSI), and chi-square tests. Results showed that 88% of fishing households were food insecure, with 50% experiencing moderate hunger and 25% experiencing severe hunger. Most households employed coping strategies at a moderate level (51.25%), followed by low (26.25%) and high levels (23.75%). The chi-square test indicated a significant relationship between the intensity of coping strategies and the level of food security (p < 0.05). Higher coping intensity was associated with lower household food security. These findings highlight the need for locally tailored policy interventions, including the development of alternative income sources and the promotion of healthy coping mechanisms, to enhance the long-term food security of fishing households.
Pemanfaatan Artificial Intelligence Dalam Manajemen Rantai Pasok Produk Pertanian: Tinjauan Literatur Sistematik
The agricultural product supply chain frequently faces challenges, including fluctuations in demand, climate change, and the perishable nature of products, which can result in inefficiencies and losses. These issues require technology to optimize supply chain performance, one of which is through the use of Artificial Intelligence (AI). This study aims to identify the types of AI commonly used, their applications across various stages of the supply chain, their role in enhancing efficiency, and the challenges associated with their implementation. The method used is a Systematic Literature Review (SLR) based on 21 scientific articles from 2015 to 2025 sourced from the Scopus database. Articles were selected based on criteria including journals and proceedings, open access, and relevance to AI applications in agricultural product supply chains. The research results indicate that machine learning and deep learning are the most widely used types of AI, particularly for crop yield prediction, plant disease detection, product quality classification, and logistics management. AI has been applied across various stages of the supply chain, from cultivation, processing, to distribution. AI has proven to enhance efficiency, real-time monitoring, and decision-making. However, its implementation still faces challenges such as limited quality data, inadequate infrastructure, high implementation costs, and low human resource capacity. Therefore, the utilization of AI in the agricultural product supply chain requires collaboration between the government, academia, industry, and farmers. On the other hand, regulations and policies supporting AI adoption also need further review to ensure this technology can be widely and sustainably implemented.
Pola Kemitraan PT. Pabrik Gula Candi Baru Sidoarjo Dengan Petani Tebu Kemitraan (TRK)
Sugar factories operating in Sidoarjo Regency began to decline, this was due to land function experts to machine parts damage. PT. Pabrik Gula Candi Baru Sidoarjo is a sugar-based agroindustry that has remained operational near the center of Sidoarjo Regency. The company's land sugarcane harvest in the procurement of sugarcane raw materials has not met the grinding target. So it needs a fixed partner to meet the grinding target and so that the company continues to operate. The research was conducted to analyze 1) the partnership pattern of PT. Pabrik Gula Candi Baru Sidoarjo with sugar cane farmers partnership (TRK), 2) The motivational level of partnership sugarcane farmers (TRK) maintains cooperative relationships with companies and 3) analyzes farmers' income earned once the planting season. Research was conducted in May–November 2024 in Candi District, Sidoarjo Regency. The population of the study respondents was 363 partnership sugarcane farmers (TRK) through a Slovine calculation and a 15% error rate, a study sample of 40 respondents obtained. Research uses descriptive analysis to determine partnership patterns, motivational levels using the likert scale and cost of farming, receiving, and income of farmers with income analysis. The research results state that the partnership pattern of PT. Pabrik Gula Candi Baru Sidoarjo with sugarcane farmers partnership (TRK) is in the form of a plasma core. As well as the level of motivation for partnership sugarcane farmers (TRK) in partnership with companies is classified as a strong category with an 80% percentage that farmers expect consistent profits. The sugarcane cultivation business of partnership sugarcane farmers (TRK) costs Rp32. 093.349/ha, revenue of Rp52.879.420/ha and revenue of Rp20.786.071/ha. Thus, the conclusion of this study was that partnerships could convince farmers of the potential of the agricultural business and maintain sugarcane farming businesses by providing proper income.
Strategi Bisnis Untuk Meningkatkan Daya Saing Bisnis Kedai Kopi : Studi Kasus Kopicentrum Di Dramaga Bogor
A survey conducted in 2024 showed that coffee consumption reached more than 300 thousand tons with the majority of consumers coming from the younger generation. One of those who took advantage of these opportunities and chances was Kopicentrum in Dramaga Bogor. However, until now the absence of a comprehensive strategic guide has become one of the obstacles in winning market competition. This study aims to overcome the chalenges that occur by identifying internal and external factors and exploring alternative business strategies through IE matrix analysis. This research is a case study research at Kopicentrum Dramaga Bogor with data collection through interviews, observations, and questionnaires to management, employees, and customers, which are analyzed using the IFE, EFE, and IE Matrices. The results of the study indicate that Kopicentrum has high internal strength (IFE score 3.68) and moderate external responsiveness (EFE score 2.90), pacing it in Quadrant IV in the IE Matrix with the right strategy in the form of Grow and Build, including maintaining market position, product enhancement, internal efficiency, and strategic alliances with local farmers. This study has implications for the importance of flexibe and context-based strategies, art, and needs to be adjusted to the unique conditions of each business to maintain competitiveness in a dynamic market.
Analisis Komparasi Produksi Bawang Merah Organik Dan Anorganik Di Desa Sukorejo Kecamatan Rejoso Kabupaten Nganjuk
Indonesia places shallots as one of the main agricultural commodities with high selling value. Among the various shallot producing regions in Indonesia, Nganjuk district is known as one of the largest producing areas and production centers for shallot commodities in Indonesia. Organic and inorganic shallot production is the focus of attention of farmers and agricultural actors today. The research objectives are (1) to analyze the various factors that contribute to shallot production, both inorganic and organic cultivation (2) to analyze the average difference in shallot production before and after the implementation of organic farming. The research method used is to conduct a quantitative approach technique to 20 respondents who apply organic, semi-organic as well as inorganic farming and 10 respondents who apply inorganic farming only. Data collection methods were carried out by observation, interviews and literature studies. The results revealed that production factors contribute to shallot yield. Factors that affect shallot yield are seed variables and dummy variables, which means the value is smaller than 0.05. The results of the analysis show that the variables of land area, fertilizer, pesticides, and labor do not have a real influence in determining shallot yield. Research on the comparison of average shallot production shows a significant difference between before and after the implementation of organic farming. To minimize the risk, steps are needed to provide support in the form of providing counseling and long-term assistance related to land to shallot farmers. Another step is the need for economic incentives for farmers who are willing to switch to organic farming, due to the transition period that has the potential to reduce productivity
Karakteristik Brand Ambassador Yang Dapat Memengaruhi Minat Beli Konsumen Pada Produk Susu UHT
The increasingly intense competition in the UHT milk beverage industry has prompted businesses to continuously innovate and implement effective marketing strategies to retain and expand their market share. One strategy that is frequently employed to attract consumer attention and build a positive brand perception is the use of celebrities as brand ambassadors. Celebrities are considered to have a unique appeal that can influence consumer purchasing decisions through their image, reputation, and emotional connection with the audience. This study aims to analyze the influence of brand ambassador characteristics on consumer purchase intention toward UHT milk products. The research involved 185 respondents residing in the Jabodetabek. The analysis methods used include descriptive statistics to present respondent profiles and perceptions, and Structural Equation Modeling using Partial Least Squares (SEM-PLS) to examine the relationships between variables. The characteristics of brand ambassadors analyzed in this study include visibility, attraction, credibility, and power. The results show that three characteristics (visibility, attraction, and power) have a positive and significant influence on consumer purchase intention for UHT milk products. These findings highlight the importance of carefully selecting celebrity brand ambassadors who are not only widely recognized but also possess strong appeal and influential power. Therefore, this study recommends that companies in the UHT milk beverage industry develop recruitment criteria for brand ambassadors that prioritize these three characteristics in order to enhance the effectiveness of their marketing strategies.
Hubungan Tingkat Pendidikan Dan Pengetahuan Dalam Membentuk Sikap Petani Terhadap Konservasi Sumber Mata Air : Studi Kasus Di Kota Batu
Batu City has more than 300 water sources, but the discharge is decreasing and some water sources are lost every year due to land conversion. Land conversion from forest to agriculture is one of the main causes of the decline in water source discharge. The decline in discharge and loss of water sources indicate the importance of soil and water conservation to maintain the sustainability of water sources. The level of education, knowledge and attitudes of farmers play an important role in supporting conservation efforts. This study aims to analyze the relationship between the level of education, knowledge and attitudes of farmers towards water source conservation in Batu City. Data collection methods were carried out through interviews, observations, documentation, and questionnaires. The research activities were carried out in July 2024. The objects of the study were farmers around the main water sources (Kasinan, Gemulo, Banyuning and Terembulok). The number of respondent data using the Slovin formula with a 10% error tolerance, namely 120 respondents. The analysis was carried out using descriptive statistics and Spearman Rank correlation using SPSS. The results showed that most farmers with low education (elementary school) had good knowledge about the impact of land use changes on the loss or decline of water sources. The results of the Spearman Rank correlation show that the level of education has a strong relationship in determining farmers' attitudes. However, knowledge is not closely related to farmers' attitudes in conserving water sources.
Analisis Kinerja Manajemen Rantai Pasok Keripik Makaroni Di CV. Putra Putri Jaya Sidoarjo
CV. Putra Putri Jaya Sidoarjo is a company that produces macaroni chips. The problem that occurs in the company is the non-achievement of the production plan caused by several factors such as lack of sales, marketing, and the use of poor quality raw materials. The purpose of this study is to map the flow structure of the macaroni chips supply chain in CV. Putra Putri Jaya Sidoarjo. analyze supply chain management performance, and provide improvement recommendations to improve supply chain management performance. The methods used in this study are descriptive analysis, SCOR (Supply Chain Operation Reference) analysis, and AHP (Analytical Hierarchy Process). Descriptive analysis was used to describe the flow structure of the macaroni chips supply chain consisting of the flow of goods, financial flow, and information flow. SCOR and AHP analysis were used to measure and evaluate the performance of macaroni chips supply chain management in CV. Putra Putri Jaya Sidoarjo. The results of this study show that the product flow includes the procurement of raw materials from suppliers, the process of converting raw materials from raw macaroni into macaroni chips, and the process of sending macaroni chips to distributors such as agents, retailers, and wholesalers, to consumers. Financial flows include a variety of financial transactions, such as payments for product purchases, setting credit limits, and scheduling payments. The flow of information includes a variety of information such as raw material inventory, customer preferences, market trends, production and delivery schedules, and product prices. The performance value of supply chain management performance is 90.87 which is included in the excellent category.
Strategi Pengembangan Pemasaran Kopi Lanang Robusta Melalui Analisis SWOT Di CV. Kopi Citarasa Persada
Coffee is one of Indonesia's leading commodities with high economic value, especially lanang robusta coffee which has a unique flavor and wide market potential. However, the marketing development of robusta lanang coffee at CV. Kopi Citarasa Persada, an MSME in Tutur District, Pasuruan Regency, faces various obstacles such as limited production, low consumer awareness, intense competition, and unoptimal distribution. This study aims to (1) formulate an effective marketing development strategy for lanang robusta coffee by analyzing the company's internal and external conditions, (2) provide recommendations that can improve the market development of lanang robusta coffee. The method used in this research is a qualitative method through SWOT and QSPM analysis approaches. The data collection method of this research is through primary data. Primary data is obtained directly by researchers through various techniques such as interviews, direct observation, documentation, surveys, and filling out questionnaires. The results showed that CV. Kopi Citarasa Persada is in a position to support an aggressive strategy, where the company's strengths such as having a unique taste and product quality must be maximized to take advantage of the growing specialty coffee market opportunities. Recommended priority strategies include strengthening branding, diversifying distribution channels, developing attractive packaging, and increasing consumer education about the advantages of robusta lanang coffee. Strategic recommendations emphasize a combination of market penetration and product development on an ongoing basis, with expansion of reach through collaboration with influencers and development of product variants to attract new segments. The implications of this study indicate that with proper planning and implementation of marketing strategies, CV. Kopi Citarasa Persada can not only increase sales and expand market share, but also have a positive impact on the development of lanang coffee businesses at the local level, encourage the growth of MSMEs, and strengthen the position of robusta lanang coffee in national and international markets.
Peran Perempuan Pada Usahatani Jagung Di Kabupaten Tanah Laut
The Sustainable Development Goals (SDGs) launched by the United Nations (UN) pay special attention to gender issues in sustainable development, in SDG number 5 (five), namely gender equality. Therefore, the implementation of gender roles in sustainable development in Indonesia, especially in agribusiness development, is expected to reduce the level of gender inequality and empower all women. However, it was found that in some areas, women are limited in farming activities. Women are only involved in activities that require minimal resources, while their access to these resources and opportunities to participate in decision-making remain limited. This study aims to analyse the role of women in maize farming in Tanah Laut District in terms of three main aspects: role and participation, access to resources, and power in decision-making. The data used were primary and secondary data. Data analysis used descriptive qualitative and quantitative analyses using the Gender Dimensions Framework (GDF) approach. Quantitative analysis was conducted to test the significance of gender roles in maize farming using the independent T-test and Mann-Whitney test. The results show that women farmers can participate in all maize productive activities. The level of women's participation tends to be high in the activities of seeding, planting and harvesting. Women do not dominate any of the resources in the access and control profiles. However, based on farm management, in general, female farmers are not much different in terms of average planting area, number of harvests, productivity and price received compared to male farmers. Women and men have equal power in decision-making.
Analisis Pengendalian Kualitas Produk Arabica Roasted Coffee Beans Pada Drama Coffee Roastery
The unique aroma of arabica coffee beans will come out after passing through the roasting step, therefore the quality control is important. Quality control in the company is very important to produce products that have a slick quality value so consumers had their own satisfaction when buying products. This study aims to analyze (1) The level of product defects of arabica roasted coffee beans (2) The level of process stability and processing capacity of arabica roasted coffee beans products in achieving zero defects (3) Quality improvement efforts to minimize product defects of arabica roasted coffee beans. The sample used in this study was 100 samples of arabica roasted coffee beans products using non-probability sampling techniques due to the limited time and cost of the study in drawing random probability samples. This research was conducted at Drama Coffee Roastery, Pasar Tunjungan, first floor Unit 08, Jalan Tunjungan 88, Surabaya City which had wide marketing of arabica roasted coffee beans products, covering Surabaya area or outside the city, and has a product license and legality. The method used in this research was six sigma method with DMAIC (Define, Measure, Analyze, Improvement, and Control) approach. The results showed that Drama Coffee Roastery had 4 types of defects product, was overdeveloped, underdeveloped, cracked, and striped. Drama Coffee Roastery had a sigma level value of 3.35 which explains that UMKM Drama Coffee Roastery had the ability to process product quality within the scope of the average industry in Indonesia. The results of the fishbone diagram state that Drama Coffee Roastery requires quality improvement efforts in the form of a review of green beans, green beans roasting time, improved sorting, and improved green beans storage. Keywords: Arabica Roasted Coffee Beans, Quality Control, Six Sigma.
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Faktor-Faktor Yang Memengaruhi Pendapatan Usahatani Karet Di Kecamatan Lubai
Muara Enim Regency is one of the largest rubber producing districts in South Province, but is currently experiencing a significant decline in the amount of rubber land due to land conversion issues. This land conversion is mainly caused by rubber farming income that does not provide adequate economic benefits to meet the needs of farmers. The research objectives were to 1) Analyze rubber farm income 2) Analyze the factors that influence rubber farming income. This study used 112 rubber farmer respondents, with a population of 543 rubber farmers Lubai District. The location was chosen purposely based on the same considerations, namely the sub-district and village that produced the largest decline in the number of rubber land areas and produced the largest rubber production. Data collected in cross section. Analysis of rubber farm income using R/C ratio analysis. Analysis of factors affecting rubber farming income using Weighted Least Square. The results showed that income in the productive plant age group (10.1-15 years) was the greatest compared to other plant age groups. The overall R/C ratio on cash costs and on total costs in all plant groups showed good results with an R/C ratio > 1. Factors that positively affect rubber farm income in Lubai Subdistrict are average production, rubber prices, and land area while factors that negatively affect farm income are labor.
Kelayakan Finansial Dan Analisis Nilai Tambah (Value Added) Produk Non Pangan Berbahan Mangrove
Mangrove could be consumable and non-consumable products. Non-consumable products have begun to be developed mangroves for natural dyes and making edible films (food product preservatives). The aim of this research is to analyze business feasibility and analyze the added value of non-consumable processed products from mangrove forests. This research is a quantitative research using primary and secondary data obtained by observation and interview techniques at non-consumable mangrove forest product processors. The research was conducted from September 2022 to March 2023. The business feasibility analysis method is determined by calculating income, profits, Revenue Cost Ratio (R/C ratio), Break Event Point (BEP), Payback Period and Return Of Investment (ROI), while the method value added analysis was carried out using the Hayami 1987 method. The results showed that the business of processing mangroves into natural dyes and edible films was worth pursuing and profitable as indicated by a positive ROI value, R/C ratio > 1, sales BEP < selling price, production BEP > quantity production with PP < 1 year. The added value of the product in processed edible film is higher than the added value in processed natural dyes with a coefficient factor of 2 and a business owner's profit of 79.03% for natural dyes and a factor coefficient of 600 and a business owner's profit of 98.87% for edible film.
Faktor-Faktor Yang Memengaruhi Niat Pembelian Personal Care Product Ramah Lingkungan Pada Generasi Z
Several studies on green personal care products (PCP) are still insufficient compared to those on general agricultural products. However, green PCPs are starting to be used by consumers due to environmental concerns. Prior research mentioned that product knowledge and environmental concerns influence purchase intention. Additionally, several factors influence this intention, including attitude toward the behavior, subjective norms, and perceived behavioral control, commonly known as the theory of planned behavior (TPB). This research aims to analyze the factors influencing the intention to purchase green PCPs among Generation Z. This research was conducted in the Jabodetabek area, with a sample of 200 respondents aged 19–28. Descriptive analysis, structural equation modeling-partial least squares (SEM-PLS) analysis, and importance-performance matrix analysis (IPMA) were used in the study. The results proved that product knowledge, environmental concerns, subjective norms, and perceived behavioral control significantly influence purchase intention for green PCPs. Attitudes toward the behavior do not influence purchase intention for green PCPs. Furthermore, managerial implications include a better understanding of consumer behavior, especially in Generation Z. Examples of programs include conducting seminars on environmental issues and the use of green products, involving local communities in the supply chain from farmers to consumers, and providing consumers with an understanding of their contributions and the impact on their lives each time they purchase green PCPs. Moreover, celebrities or influencers who recommend green PCPs on social media can help increase purchase intentions for green PCPs.
Pengaruh Electronic Word Of Mouth (eWOM) Terhadap Keputusan Pembelian Produk Esteh Indonesia
Nowadays, many consumers search and compare reviews online before making a purchase decision, including accessing information from @FOODFESS2. By sharing information on @FOODFESS2 via Twitter, consumers can easily find reviews of various foods and beverages, including Esteh Indonesia products. Electronic Word of Mouth (eWOM) information disseminated by Autobase members on @FOODFESS2 is very effective in influencing consumer decisions to buy Esteh Indonesia products. This study aims to analyze the influence of electronic Word of Mouth (eWOM) on purchasing decisions for Esteh Indonesia products. Data analysis uses descriptive analysis and SEM-PLS analysis. The results of SEM-PLS analysis show that the dimension of positive emotional expression has a significant influence on purchasing decisions for Esteh Indonesia products. Meanwhile, Esteh Indonesia's purchasing decision was not significantly influenced by the dimensions of platform assistance, concern for other customers, release of negative emotions and asking for advice. Based on the results of this survey, Esteh Indonesia is motivated to continue to improve product quality, improve customer service, continue to invite consumers to share their positive experiences and collect customer experiences so that consumers can share their positive experiences with Esteh Indonesia.
Tata Kelola Rantai Nilai Sayuran Daun Hidroponik Di Wilayah Bogor
Value chain governance within hydroponic systems plays a critical role in optimizing every stage, from product design to marketing. This study aims to analyze the governance structure established in the value chain of hydroponic leaf vegetables. Primary data were collected through structured interviews using questionnaires and field observations. The sampling method employed was snowball sampling, involving a total of 9 farmers, 2 collectors, and 1 retailer as respondents. Data analysis was conducted qualitatively using a descriptive approach, referring to the value chain analysis framework proposed by Kaplinsky. The findings reveal that the type of governance in the hydroponic leaf vegetable value chain in Bogor Regency is categorized as modular governance. This governance type reflects a high degree of independence among actors within the value chain, coupled with strong coordination and adherence to established standards. These results provide insights into the efficiency and adaptability of modular governance in supporting sustainable and technologically driven agricultural practices.
Efisiensi Teknis Usahatani Cabai Merah Indonesia
The rising price of red chili is associated with the production availability at the farm level. Meanwhile, the price increase has not been sufficient to impact on farmers' income positively. Production problems can not only be explained through production factors but other factors also contribute. Technical efficiency is an analytical method that measures production factors and external factors directly. Spatial measurement may lead to policy bias. Therefore, this study aims to measure and analyze the factors that affect the level of technical efficiency of Indonesian red chili. This study applied the Stochastic Frontier Analysis (SFA) method to measure and analyze the factors affecting the technical efficiency of Indonesian red chili. All production inputs, including seeds, chemical fertilizers, organic fertilizers, pesticides, labor, and harvest areas, affect the improvement of Indonesian red chili production. Inefficiency factors that can increase the level of technical efficiency of red chili are education, technology, farmer groups, planting season, land type, cropping system, and the utilization of certified seeds. While access to credit, cooperative membership, and subsidies can reduce the level of technical efficiency of Indonesian red chili. The average technical efficiency level of Indonesian red chili is 0,6525. A reassessment of subsidy policies and access to credit and development of agricultural institutions are possible policies that could be considered by the government to improve the production and technical efficiency level of Indonesian red chili.
Pengaruh Orientasi Dan Kompetensi Kewirausahaan Terhadap Kinerja Usahatani Sayuran Di Kabupaten Bogor
Vegetables are an important subsector of horticulture and play a crucial role in agribusiness development in Indonesia. One of the major vegetable production centers is Bogor Regency, West Java. Vegetable production in Bogor Regency from 2016 to 2021 showed a relative increase, despite fluctuations in the harvested area. This increase in production, along with fluctuations in land area, has led to improved productivity. The increase in productivity is believed to be due to farmers’ adoption of entrepreneurial orientation and competence. The objectives of this study were to: 1) analyze the influence of entrepreneurial orientation on farm performance, 2) analyze the influence of entrepreneurial orientation on entrepreneurial competence, 3) analyze the influence of entrepreneurial competence on farm performance, and 4) analyze the mediating effect of entrepreneurial competence on the relationship between entrepreneurial orientation and farm performance. The sampling method used in this study was multistage random sampling, whereas the analysis methods employed included descriptive analysis and PLS-SEM analysis. The results indicate that 1) entrepreneurial orientation has a significant impact on farm performance, 2) entrepreneurial orientation has a significant impact on entrepreneurial competence, 3) entrepreneurial competence has a significant impact on farm performance, and 4) entrepreneurial competence can mediate the relationship between entrepreneurial orientation and farm performance.
Media Sosial Instagram Sebagai Sarana Promosi Untuk Meningkatkan Minat Beli Konsumen (Studi Kasus Pada Mini Organic Mart Surabaya)
Mini Organic Mart is a retail business that offers quality healthy and organic products. Mini Organic Mart has been promoting using social media, especially Instagram, since 2016, but the way to attract consumer attention through social media is still limited. Based on a preliminary survey, the average number of "likes" on popular uploads is only around 15. For business accounts, this figure is relatively low. The aim of this research is to analyze the characteristics of Mini Organic Mart consumers and analyze the influence of promotions via social media, especially Instagram, on consumer buying interest. The analytical method used in this research is Crosstabulation and SEM-PLS analysis, especially through the WarpPLS 7.0 program. Primary data was obtained through distributing questionnaires via Instagram stories, samples were taken from 100 respondents via followers @jualprodukorganik_mom. The results of the research state that the promotions carried out by Mini Organic Mart through its Instagram account have a positive and significant influence on consumer buying interest.
Analisis Faktor Kepuasan Dan Loyalitas Konsumen Terhadap Produk Espresso Based Coffee Di Filosofi Kopi Jakarta
Coffee nowadays has been chosen by people to consume while relaxing or to spend time in groups. Filosofi Kopi, located in several strategic areas in Jakarta, offers many kinds of popular espresso – based coffee products to consumers. Unfortunately, Filosofi Kopi has not implemented a suitable marketing strategy for its business operations. This is an important thing for business owners to analyze what consumers need as target market. Therefore, marketing mix 9P analysis must be done in order to evaluate consumer satisfaction, which has an impact on consumer loyalty of competing with competitors. The purpose of this research is to analyze the level of Filosofi Kopi customer satisfaction and loyalty by using the marketing mix 9P strategy. Satisfaction and loyalty levels of consumers have been analyzed by the CSI (Customer Satisfaction Index), IPA (Importance Performance Analysis), and customer loyalty pyramid methods. The research results showed that the CSI value was 83.97%, indicating that consumers are very satisfied with all the marketing mix 9P attributes in Filosofi Kopi. Based on IPA analysis using the cartesius diagram, performance and importance attributes in each quadrant should be maintained. The customer loyalty pyramid showed that espresso–based coffee consumers in Filosofi Kopi were in the “committed buyer” category with the highest percentage values of 80.71%. Consumer Satisfaction variable (Y) has dominant influence to Consumer Loyalty (Z). Through this research, it has been concluded and suggested to Filosofi Kopi that uses the marketing mix 9P intensively to improve consumer satisfaction and loyalty, because it is better and has a positive impact on business.
Faktor–Faktor Yang Memengaruhi Purchase Intention Sayur Organik Pada Konsumen Mahasiswa Di Yogyakarta
Concerns about the negative impact of agricultural production that uses chemicals intensively on environmental sustainability and human health have resulted an increase organic consumption, especially organic vegetables. Important to know the factors that influence purchase intentions toward organic vegetables. Intentions can be studied using the Theory of Planned Behavior (TPB) model including attitudes towards behavior, subjective norms and perceived behavioral control. Previous research also found that environmental concern, health concern, and product availability have an influence to that product. The purpose of this researchis to analyze the Factors Influencing Purchase Intention Toward Organic Vegetable, especially by student as potential customer, it can help producers to formulate managerial implications. This research was conducted in Yogyakarta with a total 230 respondents. This research uses descriptive analysis, Partial Least Square (PLS-SEM), and importance-performance matrix analysis (IPMA). The results of this study show that purchase intention organic vegetables is influenced by attitudes towards behavior and perceived behavioral control, while subjective norms do not influence purchase intention. Attitudes towards behavior in this study were influenced by environmental concern and health concern, perceived behavioral control were influenced by product availability. The managerial implication that can be carried to increase attitude toward behavior which is known to have the highest importance value through increasing environmental concern and health concern which influences students attitudes towards behaviour to purchasing intentions of organic vegetables in Yogyakarta.
Hubungan Efikasi Diri Dan Motivasi Kewirausahaan Calon Pensiunan Perusahaan Perkebunan Kelapa Sawit
The world’s population is aging and almost every country in the world, including Indonesia, is experiencing growth in the number and proportion of older people in its population. Research on entrepreneurship among retiree candidates can contribute to knowledge and efforts to face the problem of aging population. Entrepreneurial self-efficacy and motivation are thought to be related to the entrepreneurial decisions of older entrepreneurs. This research aims to analyze the relationship between entrepreneurial self-efficacy and motivation of oil palm plantation company retiree candidates. Data was obtained from a survey of palm oil company employees who will retire in 2024 to 2028. The data then analyzed using Rank Spearman correlation with STATA. The results show that the entrepreneurial self-efficacy and motivation of candidate retirees are in the medium category. The correlation test results show that entrepreneurial self-efficacy is positively and strongly correlated with entrepreneurial motivation. This research suggests that companies prepare employees who will retire with training containing material to strengthen self-efficacy, because strong self-efficacy will motivate company employees who will retire to become entrepreneurs in retirement.
Penentuan Komoditas Pangan Unggulan Di Kabupaten Nganjuk
This research aims to analyze the superior food commodities in Nganjuk Regency. The results of this study are expected to be able to become a reference in regional economic development through the priority development of superior food crop commodities in Nganjuk Regency. The data used in this study are secondary data including data on the value of food commodity production for 10 years starting from 2014-2023. The food commodities studied include rice, corn, soybeans, peanuts, cassava, shallots, and cayenne pepper. The data analysis methods used are Location Quotient and Shift Share Analysis, the results of the two analyses will be combined into criteria for determining superior food commodities. The results of this study indicate that corn, shallots, and cayenne pepper are the first and second superior commodities in several districts in Nganjuk Regency. Rice, soybeans, peanuts, and cassava became the second and third superior commodities in several sub-districts in Nganjuk Regency.
Food Commodities, Location Quotient, Shift Share Analysis, Superior Commodities
Posisi Pasar Ekspor Biji Kopi Indonesia Di Pasar Internasional: Pendekatan Almost Ideal Demand System (AIDS)
Indonesia is one of the primary exporters of coffee commodities. The majority of Indonesia’s coffee production is exported abroad, while the remainder serves domestic demand. Indonesian coffee exports span five continents: Asia, Africa, Australia, the Americas, and Europe, with the main market share in Europe. This research aims to achieve two objectives: (1) analyze Indonesia’s market share in international coffee bean exports, and (2) assess Indonesia’s position in the international coffee market using the Almost Ideal Demand System (AIDS) approach. The study utilizes secondary data in the form of monthly time series spanning 12 years from 2010 to 2021, focusing on HS code 0901111 (coffee, not roasted, not decaffeinated). The research findings reveal that the average market share of Indonesian coffee bean exports in the international market is approximately 6%, positioning Indonesia third after Brazil and Colombia. This share is greater than that of Guatemala, Ethiopia, Uganda, and other exporting nations. The price elasticity of demand for coffee in Indonesia (uncompensated) is negative, specifically -0.35, indicating inelasticity (since it is less than 1). Additionally, the cross-price elasticity between Indonesia and Brazil, Colombia, Guatemala, Ethiopia, and Uganda is also negative, with respective values of 0.16, 0.32, 0.20, 0.07, and 0.02. These values suggest a complementary relationship. Furthermore, the expenditure elasticity of Indonesian coffee exports is negative, implying that Indonesian coffee falls into the category of inferior goods, with a value of 1.143, which is greater than 1, signifying elasticity.
Pengaruh Resiliensi Kewirausahaan, Pembelajaran Kewirausahaan Dan Inovasi Terhadap Kinerja Usahatani Sayur Di Bali
Entrepreneurial resilience in farmers is their ability to adapt to risks, learn, and recover from failures to maintain or enhance farm performance. Entrepreneurial resilience among vegetable farmers impacts agricultural sustainability, ensuring they continue farming and meet vegetable demand. This study aims to analyze the level of entrepreneurial resilience among vegetable farmers in Desa Baturiti and examine the role of learning and innovation in mediating the influence of entrepreneurial resilience on farm performance. Data collection was conducted through a survey of vegetable farmers in Desa Baturiti, Bali Province, using a cluster sampling technique. A total of 60 farmers participated as respondents. The results indicate that the entrepreneurial resilience level of vegetable farmers in Desa Baturiti is high, with a score of 39.86. This high level of resilience enables farmers to continue their farming activities despite past failures and adapt to changes. Hypothesis testing reveals that the roles of entrepreneurial learning and innovation in mediating the influence of resilience on farm performance are not significant, resulting in the hypotheses not being confirmed. However, in terms of mediation effects, entrepreneurial learning has a medium mediation influence, while innovation has a low mediation influence on the relationship between entrepreneurial resilience and vegetable farm performance.
Efisiensi Teknis Usahatani Jagung Di Kabupaten Mojokerto Jawa Timur Dengan Pendekatan Stochastic Production Frontier (SPF)
Corn is a fundamental agricultural commodity that significantly impacts Indonesia's food security and economy. Data from the Central Bureau of Statistics (BPS) indicates that the agriculture sector's contribution to the Gross Domestic Product (GDP) rose from Rp 1,555.207 trillion in 2015 to Rp 1,900.348 trillion in 2018. The expansion of maize cultivation area and production has not resulted in stable productivity, revealing technical efficiency limitations in farming that affect the sustainability and competitiveness of the agricultural industry. This study seeks to evaluate the technical efficiency of maize farming and the elements that affect it, encompassing farmers' production as well as social and economic dimensions. This study examines Mojokarang Village in Dlanggu District, Mojokerto Regency, recognised as the second-largest maize production centre in the region. The site was selected because maize serves as the principal revenue source for local farmers and there are signs that agricultural technological efficiency can be enhanced. This study utilises stochastic frontier analysis and Tobit regression, with a sample of 76 maize producers. The findings demonstrate that production parameters, including land area, seeds, and fertilisers, substantially affect technical efficiency, but labour and pesticides do not exert a significant influence. The mean technical efficiency of farmers in Mojokarang Village is 0.8220, suggesting that while farmers function with considerable efficiency, there remains potential for enhancement. From a socioeconomic standpoint, farming experience and land ownership status substantially impact technical efficiency, whereas age, educational attainment, and family size exhibit no significant effect.