Keputusan Pembelian Dan Determinan Yang Memengaruhi Ekuitas Merek Madu Kemasan Madurasa. Forum Agribisnis, [S. l.], v. 14, n. 1, p. 72–83, 2024. DOI: 10.29244/fagb.14.1.72-83. Disponível em: https://journal.ipb.ac.id/fagb/article/view/50349. Acesso em: 23 dec. 2025.