PERENCANAAN STRATEGIK PRODUK HORTIKULTURA DI AGRIBUSINESS DEVELOPMENT CENTRE IPB

Authors

  • Fadila Ramadini Manajemen Bisnis, Institut Pertanian Bogor
  • Endang Gumbira Sa’id Manajemen Bisnis, Institut Pertanian Bogor
  • Retnaningsih Retnaningsih Manajemen Bisnis, Institut Pertanian Bogor

DOI:

https://doi.org/10.29244/fagb.4.2.139-152

Abstract

Agribusiness Development Center (ADC) is farmers support institution to produce and distribute top grade horticulture products. The purpose of this study is to formulate strategic planning for ADC. The methods used are internal and external factors analysis, IE matrix, SWOT and QSPM. The result shows five strategies prioritized as follows: expanding Greater Jakarta market, increasing organic products yield, collaborating with research institutes, increasing promotion and adding new distribution channels.

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Published

2014-09-01

Issue

Vol. 4 No. 2 (2014): FA Vol 4 No 2 September 2014

Section

Articles

License

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How to Cite

PERENCANAAN STRATEGIK PRODUK HORTIKULTURA DI AGRIBUSINESS DEVELOPMENT CENTRE IPB. (2014). Forum Agribisnis, 4(2), 139-152. https://doi.org/10.29244/fagb.4.2.139-152