Business Review and Case Studies (BRCS) receive a variety of Business case studies and Business ideas generated from research that can be used for the education of professionals in the Business field. BRCS publishes papers that contribute to understanding the world of Business and its Developments. The published papers use extensive research methods including statistical analysis, case studies, field research, and various other recent analyses. This journal puts forward articles that provide additional knowledge and information in the field of business in the broadest sense. The journal also aims to disseminate high-quality scholarly works that contribute to academic advancement and provide practical insights for the business community. Hopefully, this Journal contributes to the management and business education. BRCS is published by the School of Business, IPB University (SB-IPB). BRCS was first published at the beginning of 2020 with two times per year in frequency in April and August. Since 2022, brcs has been published 3 times a year, namely April, August and December. On 09-05-2023 BRCS was published by the School of Business, IPB University (SB-IPB) associated with Asian Association for Consumer Interests and Marketing (AACIM). It's MOU can be downloaded here. Editors can revise the paper without changing the substance and content after a blind review process. The articles sent by the author must be an original script and is not being considered for publication by other journal or publishers. Base on Director General of Higher Education, Research, and Technology of the Republic of Indonesia 164/E/KPT/2021 BRCS get ranked 3 accredited (SINTA 3) status. Base on Director General of Higher Education, Research and Technology, Ministry of Education, Culture, Research and Technology of the Republic of Indonesia No 72/E/KPT/2024 BRCS get ranked 3 accredited (SINTA 3) status until 2027. EISSN : 2721-6926 Download Submissions Guidelines Download Authors Guidelines
School of Business, IPB University (SB-IPB)
Analysis for Increasing The Competitiveness of Indonesian Seaweed Exports to South Korea
Background: Indonesia's fisheries and marine sector contributes a small percentage to the national gross domestic product (GDP), with seaweed being a key commodity. However, Indonesian seaweed exports are highly dependent on China, which poses an economic risk. South Korea has emerged as a potential alternative market with increasing demand for seaweed products. Purpose: This study aimed to analyze the trade performance, comparative advantage, and competitive advantage of Indonesian seaweed exports to South Korea and provide strategic recommendations to enhance competitiveness in the market. Design/methodology/approach: This study employs secondary data from 2018 to 2022, analyzing trade performance using the Trade Specialization Index (TSI), comparative advantage using the Revealed Comparative Advantage (RCA) index, and competitive advantage using the Export Product Dynamic (EPD) and Porter's Diamond model. Findings/Results: The analysis shows that Indonesia has strong trade performance in South Korea, holding a significant share of the market and being in the maturity stage of export development. The RCA results indicate that Indonesia has a high comparative advantage over other exporters. The EPD places Indonesia in the "Rising Star" category, confirming its growing competitiveness. However, competition with China remains a challenge. Recommendations include improving production efficiency, increasing investment in seaweed processing, enhancing infrastructure, and strengthening market positioning strategies. Conclusion: Indonesian seaweed has strong comparative and competitive advantages in South Korea. However, to sustain and further increase competitiveness, strategic improvements in production factors, demand conditions, related industries, and competition structures are necessary. Originality/Value: This study provides a comprehensive analysis of Indonesia's seaweed export competitiveness in South Korea by integrating multiple analytical frameworks to offer strategic recommendations for sustainable market expansion. Keywords: competitiveness, export, EPD, RCA, seaweed
Copyright (c) 2025 Azzahra Nabilla Syafira, Retnaningsih, Raden Isma Anggraini
Servant Leadership as a Strategic Capability: Culture-Driven Pathways to Sustainable Performance
Background: This study investigates the relationship between Servant Leadership and Organizational Performance in the hospitality industry, focusing on the mediating roles of Serving Culture and Social Capital. Purpose: This study aims to determine the specific mechanisms through which Servant Leadership translates into superior Organizational Performance. Design/methodology/approach: Employing a quantitative methodology, data were collected via a survey of 52 hotel managers and analyzed using SmartPLS to provide robust estimates of the direct, indirect, and total effects among the variables. This approach allowed for a comprehensive evaluation of the mediating pathways. Findings/Result: The results confirm a positive effect of Servant Leadership on Organizational Performance. Servant Leadership strongly cultivates a Serving Culture, which in turn significantly enhances performance. Critically, the study provides strong evidence that Serving Culture significantly mediates the relationship between Servant Leadership and Organizational Performance. Conversely, while Servant Leadership fosters Social Capital, Social Capital was not found to significantly mediate this relationship. Conclusion: Servant Leadership is crucial for fostering a strong service-oriented culture, which subsequently drives organizational performance in the hospitality sector. Originality/value (State of the art): This research provides theoretical refinement by simultaneously differentiating the mediating contributions of a service-specific culture and social capital, establishing Serving Culture as the primary, statistically significant channel for Servant Leadership's influence in the hospitality sector. Keywords: servant leadership, social capital, service culture, organizational performance, hospitality industry
Copyright (c) 2025 Mira Maulida, Gamma Rizkina, Meidya Rahayu Chandra, Nilawati Puspita Ningrum, Sidhi Narroe Achmad Aituarauw
Influence of Product Consumption Value and Service Quality on Purchase Intention Toward Flagship Smartphones (Case Study Samsung Products)
Background: The premium smartphone market in Indonesia has shown promising growth driven by increasing purchasing power and evolving consumer preferences. Flagship smartphones are no longer merely technological tools but symbols of status and identity, especially among Generation Z. Purpose: This study aimed to investigate the cognitive and affective factors influencing the purchase intention for flagship smartphones among Indonesian Gen Z consumers and to develop managerial implications for marketing strategies. Design/methodology/approach: A mixed-method approach was applied with quantitative data from 120 Gen Z respondents, analyzed using partial least squares structural equation modeling (PLS-SEM). Findings: Functional, social, and epistemic values significantly and positively influence purchase intention, while emotional value exerts a significant but negative effect. In contrast, monetary value and retail service quality were found to have no significant impact. Conclusion: These results suggest that Gen Z’s purchase intention is driven more by perceived functionality and social signaling than by price sensitivity or service experience. This study contributes to the literature by contextualizing consumption value theory in the luxury smartphone market and offers strategic insights for marketers targeting Gen Z in emerging economies. Originality/value (state of the art): This study offers a novel contribution to the field of consumer behavior and marketing in the luxury technology segment by integrating the two-path affective behavior cognition (ABC) model with the Theory of Consumption Values (TCV) and service quality dimensions, an approach that has not been extensively applied in the context of flagship smartphones in emerging markets. Keywords: business management, purchase intention, ABC model, consumption value, service quality
Copyright (c) 2025 Salis Khairunnisa, Suhendi Suhendi, Fuad Wahdan Muhibuddin
Strategic Sourcing of Think Fresh Logistics Hubs in Indonesia's Fresh Produce Market: A Quantitative SWOT Analysis
Background: The Indonesian fresh produce sector, valued at IDR 483.91 trillion, faces fragmented supply chains, high post-harvest losses, and intense competition. For logistics centers like Think Fresh (IPB University), an optimal strategic sourcing portfolio is crucial to secure supply and competitiveness, yet conventional qualitative methods are often insufficient to manage complex and dynamic sourcing decisions. Purpose: This study assesses the effectiveness of Think Fresh’s strategic sourcing by quantitatively comparing spot market trading, contract farming, and owned farming to inform improved sourcing strategies and resource allocation in Indonesia’s fresh-produce industry. Design/methodology/approach: This study utilized a case study approach integrated with a quantitative SWOT analysis technique. It modifies and expands the framework developed by Lee et al. (2009) by incorporating the fuzzy Analytic Hierarchy Process (AHP) to address both numerical data and qualitative linguistic evaluations. Information was gathered from Think Fresh's detailed business plan, with the criteria weights established through fuzzy AHP. Competitive positions were then assessed to map each sourcing model onto a four-quadrant SWOT matrix for analysis. Findings/results: The analysis identifies distinct strategic positions for each sourcing model. Contract farming is situated in the Strength-Opportunity (SO) quadrant, indicating its role as the most competitive model, leveraging partnership strengths to capitalize on market opportunities. Conversely, both trading and owned farming are located in the Weakness-Threat (WT) quadrant, indicating their vulnerability to supply volatility and substantial investment risks, respectively. This analysis highlights contract farming as the strategic cornerstone for growth, while recommending defensive strategies to address the risks associated with other models. Conclusion: This study determined that a partnership-oriented sourcing approach, notably contract farming, represents the most promising strategy for establishing a resilient and competitive supply chain in Indonesia's unpredictable fresh produce market. It is suggested to progressively reallocate resources to enhance contract farming while simultaneously refining trading practices for greater flexibility and cautiously advancing owned farming capabilities. The quantitative SWOT methodology serves as a comprehensive framework for managing strategic sourcing portfolios in emerging markets. Originality/value (State of the art): This study innovatively adapts quantitative SWOT, integrated with fuzzy AHP, to evaluate strategic sourcing portfolios, enabling simultaneous assessment of multiple sourcing models beyond cost considerations and addressing uncertainty in agricultural sourcing, particularly in emerging markets. Keywords: fresh produce, logistics hubs, contract farming, supply chain management, portfolio optimization
Copyright (c) 2025 Dikky Indrawan, Anggi Mayang Sari, Asaduddin Abdullah, Muhammad Alwanrifqi Zuna, Asep Rakhmat, Muhammad Isbayu, Ghina Kamilia, Nyayu Lathifah Tirdasari1, Achmad Fadillah
Green Marketing Strategy and Brand Image: The Role of The Big Five Personality Traits in Pangandaran Ecotourism
Background: Pangandaran nature tourism, one of the leading destinations in West Java, faces several challenges in maintaining environmental sustainability while providing a positive impression to tourists who are increasingly concerned about sustainability. Purpose: This study aims to analyze the influence of green marketing strategies on brand image through the mediating role of The Big Five Personality Traits in Pangandaran nature tourism. Methodology: This is an explanatory study using a quantitative approach conducted from May to December 2025 in several natural tourist destinations in Pangandaran. Data were collected through Likert questionnaires and structured interviews with 400 respondents aged 19–35 years who were determined using the Slovin formula and an incidental sampling technique. Data analysis used Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). Finding/Result: The results show that green marketing strategies have a significant effect on The Big Five Personality Traits and brand image, and that there is a mediating role of the Big Five personality traits in green marketing strategies and brand image. Conclusion: This study concludes that green marketing strategies play an important role in building the brand image of Pangandaran nature tourism, both directly and through the mediation of The Big Five Personality Traits, so that the consistent application of green marketing practices is key to strengthening the image of a sustainable destination. Originality/Value: The novelty of this study lies in examining the mediating role of the Big Five Personality Traits in the relationship between green marketing strategies and brand image in the context of nature tourism, which has rarely been studied. Keywords: brand image, green marketing, the big five personality traits, tourism, Pangandaran
Copyright (c) 2025 Isyana Rahayu, Herdiyanti, Dani Ahmad Supriatna, Farid Rahman
Digital Service Experience Moderating Satisfaction on Loyalty: Generational Comparison in Indonesian Fashion MSMEs
Background: Micro-, small-, and medium-sized enterprises (MSMEs) in Indonesia’s fashion sector face growing challenges in building consumer loyalty across generational segments with diverse digital consumption patterns. While previous studies have investigated satisfaction and loyalty in metropolitan markets, few have explored these relationships within non-metropolitan MSMEs, leaving a theoretical gap in understanding how Digital Service Experience (DSE) moderates such dynamics in regional contexts. Purpose: This study examines the effects of Product Quality (PQ) and Brand Image (BI) on Customer Satisfaction (CS) and Customer Loyalty (CL) while analyzing the moderating role of Digital Service Experience (DSE) across Generations Y and Z. By addressing this gap, this study extends existing theories of consumer behavior to intergenerational loyalty formation in emerging digital markets. Design/methodology/approach: A quantitative survey was conducted with 600 respondents (300 Generation Y and 300 Generation Z), who purchased local fashion MSME products through digital platforms. Data were analyzed using Partial Least Squares–Structural Equation Modelling (PLS-SEM), Moderated Regression Analysis (MRA), and Multi-Group Analysis (MGA) to test direct, indirect, and moderating relationships, as well as generational differences. Findings: The findings revealed distinct generational patterns in loyalty formation. PQ has a stronger impact on CS and CL among Generation Y, which values functionality and reliability. In contrast, BI influences Generation Z more strongly, reflecting emotional and identity-based motivations. Customer Satisfaction mediated the effects of PQ and BI on loyalty in both groups. Digital Service Experience enhances loyalty and strengthens the CS–CL link, especially among Generation Z, although it does not significantly alter the PQ–CL or BI–CL relationship. Conclusion: Customer satisfaction is the principal determinant of loyalty, while digital service experience enhances, but does not replace, the fundamental influence of product quality and brand image. The integration of the Theory of Planned Behavior (TPB) and Expectation Confirmation Theory (ECT) bridges theoretical and contextual gaps, providing a robust framework for understanding generational loyalty in MSME settings. Originality/value: This study provides novel empirical evidence of cross-generational consumer behavior in non-metropolitan MSMEs. It extends the TPB–ECT framework to incorporate digital service experience and highlights the actionable managerial implications for enhancing competitiveness and loyalty in the digital economy. Keywords: product quality, brand image, digital service experience, customer satisfaction, customer loyalty
Copyright (c) 2025 Al Mahfud Saputra, Syarifah Maihani, Azka Rizkina, Mukhdasir Mukhdasir
Service Quality and User Satisfaction of Jaklingko Mikrotrans: Evidence From Jakarta’s Public Transport System
Background: Traffic congestion in Jakarta disrupts mobility, productivity, and quality of life (QOL). As a solution, the Provincial Government of DKI Jakarta introduced the Mikrotrans service within the JakLingko program. However, despite the increasing number of users, complaints regarding punctuality, comfort, and driver behavior persisted. Purpose: This study evaluates user satisfaction with Mikrotrans’s services, identifies priority areas for service improvement, and proposes recommendations. Design/methodology/approach: A quantitative approach was applied using the SERVQUAL model to measure service quality gaps, Customer Satisfaction Index (CSI) to assess satisfaction, and Importance Performance Analysis (IPA) to prioritize improvements. Data were collected through structured surveys of Mikrotrans users. Findings/Result: The CSI score reached 79.83%, indicating a satisfied category, yet all attributes showed negative gaps. Importance-Performance Analysis (IPA) revealed four priority attributes falling into the Concentrate Here” quadrant: operational smoothness, driver competence, staff friendliness, and service accessibility, highlighting critical areas for immediate improvement. Conclusion: Although user satisfaction was achieved, systematic improvements are required. Recommendations include optimizing fleet management and arrival schedules, enhancing staff competence and ethics, upgrading and expanding bus stop facilities, standardizing service operations, and strengthening real-time scheduling and information systems. Originality/value (State of the art): This study integrates SERVQUAL, CSI, and IPA to provide a comprehensive framework for assessing user satisfaction with Jakarta’s Mikrotrans service, offering practical insights for PT JakLingko and policymakers to improve public transport in metropolitan contexts. Keywords: CSI, IPA, user satisfaction, Mikrotrans, SERVQUAL
Copyright (c) 2025 Hafiz Fikri, Fithriyyah Shalihati, Sendy Watazawwadu’ilmi
Exploring Trade, Transit Challenges and Opportunities in the Afghanistan-Pakistan Trade Corridor: A Comprehensive Analysis
Background: Afghanistan’s trade with neighboring countries, especially Pakistan, is vital due to its landlocked geography. The Afghanistan-Pakistan trade corridor faces challenges like poor infrastructure, security issues, and bureaucratic hurdles. However, regional initiatives such as CPEC (China–Pakistan Economic Corridor) present opportunities to strengthen bilateral trade and economic cooperation. Afghanistan is a landlocked country and Pakistan is the most important partner because it provides the shortest and most established access to seaports. Contrast Routes through Iran and Turkmenistan Faces Higher Costs, Sanctions-Related Risks, and Weaker Logistics Networks Making They Less Reliable. Purpose: To examine the trade and transit dynamics between Afghanistan and Pakistan by identifying key challenges and opportunities in their trade corridor, with the aim of providing policy recommendations to enhance bilateral trade and regional cooperation. Design/Methodology/Approach: This study uses a mixed-methods approach, combining both quantitative and qualitative data. Quantitative analysis focuses on trade volumes, infrastructure, and policy impacts, while qualitative insights are drawn from A total of 15 interviews were conducted, comprising five policymakers, five traders, and five experts. This comprehensive approach allows for a deeper understanding of the factors affecting the Afghanistan-Pakistan trade corridor. Findings/Results: The study finds that improved infrastructure boosts trade efficiency, while security concerns and bureaucratic barriers significantly hinder it. It also highlights that regional initiatives like CPEC offer promising opportunities to enhance Afghanistan-Pakistan trade relations. Conclusion: The study concludes that addressing infrastructure gaps, security issues, and administrative inefficiencies is essential for improving trade between Afghanistan and Pakistan. Strengthening regional cooperation and implementing targeted policy reforms can lead to a more stable and mutually beneficial trade relationship. Originality/value (State of the art): Uses both quantitative and qualitative methods to make policy recommendations for improving Afghanistan-Pakistan trade. Its Newness By Showing Why Pakistan is More Important For Afghanistan Trade Than Other Neighboring Countries. Additionally, it integrates policies for infrastructure, political stability, and trade facilitation into one framework, providing fresh insights for policymakers. Keywords: Afghanistan-Pakistan trade relations, China-Pakistan Economic Corridor (CPEC), regional economic cooperation, infrastructure challenges, trade facilitation
Copyright (c) 2025 Mohammad Naseer Haidari, Ulfatullah Kotwal
Identification of Operational Risks in Partner Data Processing at PT Bank Syariah XYZ
Background: PT Bank Syariah XYZ has experienced a data breach incident in 2023. In response to the enactment of Law Number 27 of 2022 concerning Personal Data Protection (PDP Law), which came into effect in 2024, the bank sought to implement these provisions in its operations. The implementation of risk management is crucial for minimizing potential financial losses and ensuring business continuity during the implementation process. Purpose: This study aimed to identify risk factors and sources, analyze their potential impacts, and propose control measures using the Failure Mode and Effect Analysis (FMEA) method. Design/methodology/approach: The research was conducted from March to June 2025 and involved eight respondents directly responsible for third-party data management. The approach used was descriptive, qualitative, and quantitative, with data collection through interviews, questionnaire surveys, and group discussions. A quantitative analysis was performed using the FMEA method, focusing on three main stages of data management: collection, processing, and storage. The scope of this study covered operational aspects such as internal processes, human resources, technology, external events, and governance. Findings/Result: Of the 18 risks identified, seven were classified as priority risks. In the data collection stage, the partner has not yet appointed a Person in Charge of Data Protection (PIC PDP) nor implemented the provisions stipulated in the PDP Law (RR07). Risks included the use of a single email account (RR05) and a low understanding of the PDP Law by third parties (RR08). In the processing stage, the main risks were related to the length of the analysis time (RR11) and the inaccuracy of the partner data (RR09). Meanwhile, in the storage stage, the dominant risks included cyberattacks on devices (RR17) and data decentralization (RR16). Most priority risks originate from technological aspects (43%), followed by external events (29%). Conclusion: The results of the study show that PT Bank Syariah XYZ faces significant challenges in managing the risks of implementing the PDP Law, particularly in relation to partner data processing. Originality/value (State of the art): This study makes an original contribution by integrating the FMEA framework in the context of the implementation of the PDP Law in the Indonesian Islamic banking industry, and provides a basis for strengthening risk management and personal data security in the financial services sector. Keywords: FMEA, risk management, Personal Data Protection Law (PDP Law), priority risks, financial services
Copyright (c) 2025 Dwi Okta Priandi, Siti Jahroh, Nur Hasanah
Building A Sustainable Business Ecosystem: Analyzing The Implementation of PaDi UMKM at PT XYZ Procurement Division
Background: Procurement of goods and services is a crucial activity in supporting a company's operational efficiency. At PT XYZ, the previously centralized process led to long lead times, bottlenecks in meeting business needs, and delayed vendor payments. Purpose: This study aims to evaluate and measure the effectiveness of decentralization policies and implementation of the PaDi UMKM platform in the procurement process. It also analyzes the impact of these changes on the roles, responsibilities, and risks within the procurement structure. Design/methodology/approach: This study used a mixed-methods approach. Value Stream Mapping compares lead times before and after decentralization, the RACI Matrix analyzes role changes, and FMEA identifies potential risks. Data were collected through observations, unstructured interviews, time motion studies, and internal document reviews. Findings/Result: Decentralization reduced procurement time by 61% and improved low-value purchase efficiency. The RACI Matrix revealed a shift in responsibility for the Business User. FMEA showed a risk reduction, lowering the RPN from 648 to 4. The use of PaDi UMKM also enhances vendor involvement and process flow. Conclusion: This study concludes that procurement decentralization, supported by digital platforms such as PaDi UMKM, effectively improves operational efficiency, clarifies organizational roles, and mitigates procurement risk. These findings offer practical insights for financial service companies seeking to optimize procurement strategies through structural and digital transformation. Originality/value (State of the art): This study offers both practical and theoretical contributions by evaluating the implementation of procurement decentralization in a financial services company. It uniquely integrates the VSM, RACI Matrix, and FMEA to provide a comprehensive view of the process efficiency, role structure, and risk mitigation within a decentralized procurement framework. Keywords: procurement decentralization, failure mode and effects analysis, raci matrix, value stream mapping
procurement decentralization, failure mode and effects analysis, raci matrix, value stream mapping
Copyright (c) 2025 Yayang Adining Tyas, Erlinda Nusron Yunus
Evaluating Marketing Team Effectiveness in The Textile & Garment Sector
Background: The Indonesian textile sector is facing intense competition and market disruptions. PT X’s marketing team consistently fails to meet sales targets, indicating deep-seated inefficiency. This study addresses a gap in applying the input-process-output (IPO) framework to diagnose team effectiveness in emerging market contexts. Purpose: This study aims to evaluate the effectiveness of PT X's marketing team using an IPO framework, identify critical internal and external barriers to performance, and propose evidence-based interventions. Design/methodology/approach: A qualitative approach using data triangulation was employed. A thematic analysis of the data was conducted with all themes undergoing rigorous manual verification to ensure reliability. Findings/Result: The study found significant weaknesses in team inputs (inadequate training, insufficient resources) and processes (a "minimal effort" culture, poor communication), leading to declining sales and stagnant innovation. Intense e-commerce competition exacerbates such internal flaws. Conclusion: PT X’s team effectiveness is hampered by structural flaws in all IPO dimensions. Strategic interventions, including targeted training, cultural realignment, and performance incentives, are urgently required. This study confirms the IPO model’s utility in diagnosing team dysfunction in emerging markets. Originality/value (State of the art): This study applies the IPO framework to Indonesia's textile sector, highlighting unique challenges such as balancing hierarchy with innovation. This study proposed a practical hybrid intervention model for resource-constrained settings. Keywords: IPO model, marketing team, team effectiveness, team cohesion, team performance
Copyright (c) 2025 Btari Kusumowardhani, Marina Sulastiana
Working Capital and Effect on Financial Performance of The Energy Sector
Background: Energy transition is a new threat to the energy sector, which contributes greatly to the Indonesian economy through state revenues, employment absorption, and foreign exchange. In making the energy transition, business diversification, or when exploring different areas, the company will issue capital expenditure and calculate its financial capacity to arrange financing. Purpose: This study analyzes the impact of working capital on company performance in the energy sector and determines the effects of EPU) and COVID-19. Design/methodology/approach: This study used data from the financial reports of energy sector companies on the company's official website from 2018 to 2022. The research sample was selected based on purposive sampling techniques using a nonprobability sampling method. Regression analysis was used to determine the effect of working capital on company value with EPU and COVID-19 as moderating variables using E-Views 12 software. Findings/Result: The results indicate that there is a significant relationship between working capital and financial performance in the energy sector. Furthermore, the Economy Policy Uncertainty (EPU) ratio does not have a significant effect of working capital variables on the long-term profitability of energy sector companies in Indonesia. COVID-19 is also said to moderate the effect of working capital variables through NWC on the short-term (ROA) of energy sector companies in Indonesia. Conclusions: The working capital has a significant influence on the short- and long-term profitability of companies, including the net working capital (NWC) and cash conversion cycle (CCC). Originality/value (state of the art): Financial managers must understand the internal and external factors that influence working capital management to ensure sufficient working capital levels for a company to remain resilient and competitive (Haron & Nomran, 2016). This study also examines how Economic Policy Uncertainty influences the relationship between working capital management strategies and company value. Keywords: Working Capital, Net Working Capital (NWC), Cash Conversion Cycle (CCC), Return on Assets (ROA), TOBIN’S Q, Economy Policy Uncertainty (EPU), COVID-19
Copyright (c) 2025 Nadhir Khairunnisa, Noer Azam Achsani, Lukytawati Anggraeni
Analysis of Salesman Satisfaction in Recommending Automotive Financing Services: A Case Study of PT X
Background: The automotive industry is vital to Indonesia’s economy, with financing services driving the majority of vehicle sales. At PT X, 92% of the financing comes from salesman referrals, highlighting their key role. This study focuses on PT X to examine how service quality affects salesman satisfaction and willingness to recommend financing services. Purpose: This study analyzes salesman satisfaction with recommending PT X’s automotive financing services using the Importance Performance Analysis (IPA) method. Design/methodology/approach: A quantitative approach was employed, surveying 176 car salesmen experienced in PT X’s financing of products. The SERVQUAL model (tangibles, reliability, responsiveness, assurance, and empathy) measures service quality, and IPA identifies performance gaps. Findings/Results: The analysis showed a service suitability score of 95.64%. Six key attributes fell into the “Concentrate Here” quadrant, including product variety (RL4), staff knowledge (AS1), company credibility (AS4), reward system (EM2), service accessibility (EM3), and response speed (RS1), indicating critical gaps between importance and performance. Conclusion: While PTX meets basic expectations, targeted enhancements in critical areas can strengthen salesman satisfaction, loyalty, and customer engagement. Originality/value (state of the art): This study highlights salesmen as key internal stakeholders and applies the IPA-SERVQUAL approach to reveal service gaps, an area overlooked in previous research that focused mainly on external customers. Keywords: automotive financing, importance performance analysis, salesman satisfaction, service quality, SERVQUAL
Copyright (c) 2025 Agung Budi Kuncara, Tanti Novianti, Linda Karlina Sari
Strategic Business of Small-Scale Layer Chicken Farming in Ponggok District, Blitar Regency: A SWOT and IE Matrix Approach
Background: Animal husbandry is vital in Indonesia. On March 2, 2020, Indonesia confirmed its first COVID‑19 case. Mobility restrictions disrupted egg distribution in the Blitar District. The Ponggok Subdistrict, a key egg-production area, saw a sharp drop in output. Many poultry farmers have struggled because they continue to incur losses. In 2015, Ponggok had 1,151 poultry farmers. This number fell to 1,021 by 2021, mainly because of the COVID‑19 pandemic. Purpose: This study aims to formulate strategic recommendations to enhance the sustainability of smallholder chicken businesses in Ponggok District. This research involves an in-depth analysis of the agribusiness environment surrounding these enterprises, along with a thorough examination of both internal and external factors that influence their operations and viability. By carefully examining these dynamics, this study provides actionable insights and strategies that will not only support the longevity of these businesses, but also contribute to the overall prosperity of the agricultural sector within the region. Design/methodology/approach: This study was conducted from January to May 2022, utilizing both qualitative and quantitative data collection methods. Qualitative insights were gathered from in-depth interviews with five key stakeholders from the Blitar Regency Livestock and Fisheries Office, and 20 small-scale poultry farmers in Ponggok. The quantitative component involved structured surveys of the key stakeholders. The data analysis employed SWOT analysis and IE Matrix. Findings/Result: The analysis positioned small-scale laying chicken businesses in the "Hold and Maintain" quadrant of the IE Matrix. This indicates that these businesses are currently stable but require careful management to enhance their growth potential. Based on the findings of the SWOT Matrix, seven strategic alternatives were developed to guide their development and success. These strategies include enhancing collaboration among farmers, which can lead to the sharing of resources and knowledge; improving self-production of feed to reduce dependency on external suppliers; maintaining accurate financial records for better financial health; and strengthening the capacity of farmers through training and access to resources. Conclusion: Strategic interventions are critical for the sustainability of smallholder poultry farms, particularly in the aftermath of a crisis. By focusing on improving feed cost efficiency, which constitutes a significant expense for these businesses; promoting group-based operations to leverage collective bargaining and shared infrastructure; and implementing supportive policies that encourage growth and stability, we can significantly enhance the resilience and competitiveness of smallholder poultry farms. These efforts will not only support the farmers themselves but will also contribute to the region's overall food security and agricultural sustainability. Originality/value (State of the art): This study presents a strategic framework for sustaining smallholder layer chicken farms in the face of crisis impacts, utilizing a combined approach of IE Matrix and SWOT analysis in a post-COVID-19 context. Keywords: business strategy, livestock, laying hens, price fluctuations, SWOT
Copyright (c) 2025 Iyan Izazi Huwaina, Lukman M. Baga, Wahyu Budi Priatna
Corporate Social Responsibility (CSR) Strategy in The Oil and Gas Sector: Insights From PT Migas Hulu Jabar Offshore North West Java (PT MUJ ONWJ)
Background: Corporate Social Responsibility (CSR) has become a crucial component of business strategies, particularly in industries with significant environmental and social implications, such as oil and gas. PT Migas Hulu Jabar Offshore North West Java (PT MUJ ONWJ) manages a 10% Participating Interest (PI) fund to implement CSR programs aimed at driving socio-economic and environmental development. However, existing CSR practices in this sector often face challenges, such as weak stakeholder engagement, fragmented resource allocation, and limited sustainability, which create uncertainty in determining effective strategic priorities. Purpose: This study aims to determine priority CSR strategies at PT MUJ ONWJ by evaluating key criteria and sub-criteria to ensure effective and sustainable impact through CSR initiatives. Design/methodology/approach: The Analytical Hierarchy Process (AHP) was employed to assess four main criteria Economic, Social, Environmental, and Program Sustainability along with 12 corresponding subcriteria. Stakeholder alignment analysis was also conducted to measure consensus levels across different interest groups. Data were collected from nine purposively selected respondents, consisting of internal and external stakeholders, chosen for their expertise and direct involvement in Participating Interest (PI) management. Findings/Result: The analysis identified Program Sustainability as the top priority (0.2769), followed by environmental (0.2494), economic (0.2441), and social (0.2296) aspects. Sub-criteria, such as Financial Continuity (0.3673) and Natural Resource Management (0.3995) were found to be the most influential. However, the low consensus value (W = 6%) indicates divergence in stakeholder preferences regarding CSR focus areas, reflecting differing priorities among internal company stakeholders, government authorities, and local communities. This suggests the need for more structured stakeholder engagement and consensus-building mechanisms to harmonize perspectives in strategic CSR planning. Conclusion: The results underscore the importance of enhanced stakeholder engagement and strategic resource allocation in improving the effectiveness and sustainability of CSR programs in the oil and gas sector. Specifically, the AHP findings highlight Program Sustainability and Environmental Management as key priorities, providing a clear roadmap for PT MUJ ONWJ to allocate its participation interest (PI) funds more effectively toward financial continuity, innovation, and natural resource management in future CSR initiatives. Originality/value (State of the art): This study offers a structured decision-making framework using AHP to prioritize CSR strategies in the context of Participating Interest management, providing valuable insights for CSR implementation in resource-intensive industries, especially in developing countries. Keywords: analytical hierarchy process, corporate social responsibility, oil and gas industry, stakeholder engagement, sustainability
Copyright (c) 2025 Ubaydillah Ubaydillah, Suhendi Suhendi, Linda Karlina Sari
Diversifying University Income Models Beyond Academic Revenue: Governance, Risk Perception and Comparative Insights
Background: Declining public funding, intensified competition, and changing student demographics have forced universities worldwide to seek alternative income sources beyond tuition fees, research grants, and government support. Purpose: This study aims to identify and evaluate contemporary non-academic income models in higher education institutions through Resource-Based View (RBV) and the entrepreneurial university framework, with a focus on governance capacity and risk perception in strategic decision-making. The analysis explores strategies, enablers, and constraints shaping the diversification of university income streams across different institutional contexts. Design/methodology/approach: A descriptive qualitative approach with content analysis was applied, examining secondary data from 50 universities across five continents, selected based on data availability, institutional ranking, and regional representation. Data sources included institutional reports, audited financial statements, global ranking databases, and peer-reviewed literature. Findings/Result: Institutions with strong governance systems and higher strategic risk tolerance are better positioned to leverage unique assets such as large endowments, intellectual property portfolios, and real estate holdings for substantial revenue generation. Other institutions rely more on faculty expertise, sectoral partnerships, and philanthropic innovations to fund scholarships, research, and infrastructure development. Conclusion: Key success factors are asset uniqueness, governance capacity, and market alignment, while challenges include regulation, mission drift, and limited resources. The study suggests universities enhance governance autonomy, establish professional asset and IP management, and align diversification with institutional missions. Resource-constrained institutions should prioritize partnerships, community-based revenue, and transparent financial management to build trust. Financially mature institutions should expand sustainable investments and leverage global alumni networks to strengthen resilience. Originality/value (State of the art): This research contributes to the discourse on financial sustainability in higher education by integrating governance and risk perception into the analysis of non-academic income diversification that address capacity gaps and market opportunities across diverse institutional settings. Keywords: behavioral finance, business models, entrepreneurial university, financial sustainability, governance, non-academic revenue, risk perception
Copyright (c) 2025 Anggi Mayang Sari, Dikky Indrawan, Asaduddin Abdullah, Muhammad Alwanrifqi Zuna
Investigating Generation Z Preferences in Choosing Their First Home: Optimizing Rent-To-Own Housing Strategies For Bank BTN and Property Developers
Background: Generation Z represents a significant emerging segment in the housing market. However, many younger individuals face barriers to homeownership due to affordability challenges and limited alignment between available housing products and their preferences. This issue is highlighted by the underperformance of the Rent-to-Own (RTO) Home Loan scheme launched by PT Bank Tabungan Negara (Persero) Tbk, which attracted only three customers out of a target of one thousand. Purpose: This study aims to examine the housing preferences of Generation Z in selecting their first home and to provide strategic insights for aligning housing products with their needs. Design/methodology/approach: The study employed a quantitative approach using conjoint analysis on primary data collected through structured questionnaires. Purposive sampling was applied to target Generation Z individuals aged 21–27 in the Jabodetabek area who had not yet owned a home. Conjoint analysis was selected because it enables the measurement of trade-offs across multiple housing attributes, allowing researchers to quantify the relative importance of financing methods, price ranges, locations, and housing types in shaping first-home preferences. Finding/Result: The results indicate that Generation Z prioritizes cash payment methods, affordable house prices ranging from IDR 185–250 million, urban locations, landed housing types, and house sizes of approximately 45 m². These insights provide actionable guidance for PT Bank BTN and property developers, particularly in designing Rent-to-Own (RTO) schemes with flexible payment structures and offering affordable, compact landed houses in accessible urban areas to better align with Generation Z’s financial capacity and lifestyle preferences. Conclusion: These preferences reflect the need for more tailored housing finance schemes and property offerings that realistically match Generation Z’s financial capacity and lifestyle expectations. The findings suggest that PT Bank BTN can enhance homeownership accessibility by introducing more flexible Rent-to-Own (RTO) structures, simplifying financing requirements, and offering clearer long-term cost transparency. Developers can also respond by producing affordable compact landed houses within strategic urban corridors that remain connected to key transportation networks. By aligning financing and product design with these insights, stakeholders can create more attainable pathways to homeownership for Generation Z. Originality/value (State of the art): This study contributes new insights into Generation Z’s housing decisions in Indonesia using a structured analytical approach. Its relevance is heightened by Indonesia’s ongoing housing affordability challenges and the underperformance of existing schemes such as Rent-to-Own (RTO). By identifying the specific preferences and financial constraints of Generation Z an emerging yet underserved homebuyer segment this study offers evidence-based guidance for developing more responsive housing finance models and product designs that align with current market needs. Keywords: conjoint analysis, generation z, home mortgage, housing preferences, rent-to-own
Copyright (c) 2025 Marvina Mariska Marillyn Indraina, Lien Herlina, Fithriyyah Shalihati
Implementation of ESG in Blue Ocean Strategy: A Case Study of PT Wijaya Karya (Persero) Tbk
Background: The construction industry contributes significantly to Indonesia's economy, but the Covid-19 pandemic is causing difficulties for the sector. PT Wijaya Karya (WIKA), identified the need to diversify its products and services to cope with the decline in market size and maintain revenue stability. WIKA has the opportunity to apply Environmental, Social, and Governance (ESG) principles which have been implemented albeit unconsciously or sporadically. Purpose: This research aims to recommend ESG implementation strategies to create a blue ocean market towards sustainability. Design/methodology/approach: This research uses a qualitative method with descriptive data analysis and strategy formulation through the blue ocean strategy approach, utilizing the strategy canvas and four-action framework. Primary data was collected through in-depth interviews and questionnaires with senior management and division employees, while secondary data came from company reports and literature reviews. Findings/results: The results showed that the strategy canvas identified 10 main ESG initiatives with varying performance, helping WIKA map out strengths and areas that need to be optimized. The 10 initiatives are Products Sustainability, Energy Efficiency, Hazardous Waste Management, Greenhouse Gas Emission Reduction, Environmental Conservation, Social and Environmental Responsibility, Occupational Health and Safety, Respectful Workplace, The Implementation of Anti-bribery Management System, and Risk Governance. Conclusion: Strategy recommendations include Resource Optimization to improve resource allocation and more optimal productivity, Competency and Awareness Improvement to ensure employees have the necessary skills and understand the benefits of ESG, and Market Strengthening and Transparency to increase market awareness and demand, as well as transparency and accountability. The implementation of this strategy is expected to strengthen ESG as part of WIKA's strategy, creating strong sustainable value towards a more stable and profitable market. Originality/value (state of the art): This research highlights the importance of integrating ESG principles with the Blue Ocean Strategy to create innovative and sustainable business strategies in the construction sector, ultimately supporting market growth and company stability. Keywords: blue ocean strategy, construction, ESG, strategic innovation, sustainability
Copyright (c) 2025 Business Review and Case Studies
An Analysis of Operational Risk Management in The Catering Service Industry: A Case Study of PT XYZ
Background: PT XYZ is a catering service company that serves industrial employees in Karawang. During its operation, the company encountered various potential risks that could disrupt its business processes. Purpose: This study aims to analyze operational risks, determine appropriate risk treatments, and formulate preventive measures to mitigate potential deviations in business processes based on the SNI ISO 31000:2018 risk management framework. Design/Methodology/Approach: This study applied Godfrey’s (1996) risk-assessment method and Flanagan and Norman’s (1993) risk-treatment method for data processing and analysis. Findings/Result: The study identified 20 types of operational risks, including six low-level risks, eight medium-level risks, five high-level risks, and one extreme-level risk. Risk treatment efforts were prioritized for those categorized as high or extreme. Conclusion: Risk treatment strategies involve transferring uncontrollable risks to third parties, establishing effective communication with stakeholders to support risk management initiatives, and integrating Good Manufacturing Practice (GMP) standards to reduce the impact of each identified risk. Keywords: catering services, ISO 31000:2018, mitigation strategy, operational risk, risk management
catering, SNI ISO 31000:2018, operational risk, risk management
Copyright (c) 2025 Renata Nurfitriani, Dikky Indrawan, Anggi Mayang Sari
Strategic Business Development For Honey Bee Farming in KTH Sadar Tani Muda Forest Farmers Group
Background: The development of the honey bee business in the Forest Farmer Group (KTH) Sadar Tani Muda has great potential to improve farmer welfare and support environmental sustainability. However, challenges in business management, limited capital, and limited market access are the main obstacles to developing this business. Therefore, an appropriate strategy is needed to optimize the potential of the honey bee business so that it can develop sustainably and be competitive in the market. Purpose: This study aims to identify internal and external factors that play a role in the development of honey bee businesses at KTH Sadar Tani Muda, as well as to formulate strategies for developing honey bee businesses at KTH Sadar Tani Muda. Methodology: This study uses a descriptive method with qualitative and quantitative approaches. The number of respondents was 9 people, consisting of 6 internal respondents and 3 external respondents. The analysis techniques used are SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, Internal Factor Analysis Summary (IFAS) matrix and External Factor Analysis Summary (EFAS) matrix to measure internal and external factors that influence the development of honey bee businesses, and the QSPM matrix. Finding: This study found that the honey bee business in KTH Sadar Tani Muda has great potential in improving farmer welfare and supporting environmental sustainability. The main strength factors in the development of this business are the availability of supporting natural resources, high market demand for natural honey, and an organizational culture based on mutual cooperation and innovation. KTH Sadar Tani Muda has also implemented digital marketing and has a fairly extensive partnership network. This study also identified several major challenges faced, such as limited capital, low managerial skills of farmers, and limited market access. From the external side, great opportunities come from the trend of natural product consumption and government support for social forestry, while the main threats come from market competition with imported honey, fluctuations in honey prices, and climate change that can affect honeybee productivity. Conclusion: The development of honey bee business in KTH Sadar Tani Muda can be improved by implementing strategies based on internal advantages and utilizing external opportunities. Support from various parties, innovation in business management, and the use of digital marketing technology are key factors in increasing the competitiveness and sustainability of this business. Originality/Value (State of The Art): This study is the first study to use SWOT analysis and the IFAS-EFAS Matrix in formulating a honey bee business development strategy at KTH Sadar Tani Muda, with a focus on strengthening farmer capacity and optimizing digital-based marketing to increase product competitiveness in the market. Keywords: strategic business development, honey bee farming, SWOT analysis, forest farmers group
Bibliometric Analysis of Relationship Between Value Perceptions on Luxury Products Purchase Intentions Using Proquest Database
Background: The field of value perceptions and luxury product purchase intentions has experienced significant development over the past decade. The expansion of the luxury market in a given country is closely linked to prevailing luxury consumption trends. Understanding the relationship between value perceptions and purchase intentions is crucial in analyzing consumer behavior in this sector. Purpose: The objectives of this research are to analyze the chronological distribution of relevant publications, identify clustering research topics and emerging sub-themes, review the relationships between value perceptions and purchase intentions in luxury products, and propose directions for future research. Design/Methodology/approach: This study explores key themes related to value perceptions in luxury product purchasing by conducting a bibliometric analysis of 13 journal articles from the ProQuest database, utilizing VOSviewer for data visualization. Finding/Result: The findings indicate a substantial increase in research on this topic over recent years, as reflected in the growing number of studies up to 2021. Furthermore, this study confirms that purchase intention is significantly influenced by multiple factors, including value perceptions, social influence, brand prominence, price perception, and service quality. The bibliometric analysis also identified five primary research clusters, highlighting the diverse aspects of value perceptions that shape consumer intentions toward luxury product purchases. Conclusion: The results reveal 12 primary keywords and five major research keyword clusters, demonstrating that purchase intention is interconnected with all key variables, particularly value perceptions and luxury products/luxury goods. Additionally, the analysis indicates a strong and positive nexus between value perceptions and luxury purchase intentions, reinforcing the role of perceived exclusivity, prestige, and quality in shaping consumer purchasing behavior. Originality/Value (state of the art): This study also examines publication output trends, the evolution of research interest, and the network visualization of key concepts, including intention, value perception, attitude, and luxury goods. By mapping the research landscape, this study provides insights into the theoretical and practical implications of value perceptions in luxury product purchasing, contributing to the development of future research directions. Keywords: bibliometric analysis, consumer behavior, luxury product, purchase intentions, value perceptions
The Influencing Factors of Somethinc's Customers’ Purchase Intention in Medan
Background: The beauty industry is one of the most competitive industries locally, contributing significantly to the nation’s economy. With nearly a thousand local beauty brands, there is a huge competitiveness in the industry, with the most popular brands being in the top three. As a newer brand, Somethinc hasn't been successful in making it to the top 3 local cosmetics brand, which is eventually a necessary goal to thrive in such a competitive industry. Purpose: The research aims to look into how brand trust, E-WoM, self-congruity and perceived quality influence the purchase intention of Somethinc customers in Medan. Design/methodology/approach: The quantitative method is implemented for this research. Data is gathered through accidental sampling with 95 respondents of any gender and age group who are aware of cosmetics and beauty products, analysed through the multiple linear regression test. Findings/Result: The results show that E-WoM, self-congruity and perceived quality have partial significant influence towards the purchase intention of Somethinc customers in Medan, but brand trust has no significant partial influence. Conclusion: Brand trust does not have a partial significant influence on the purchase intention of Somethinc’s customers in Medan, E-WoM has a partial significant influence on the purchase intention of Somethinc’s customers in Medan, self-congruity has a partial significant influence on the purchase intention of Somethinc’s customers in Medan, and perceived quality has a partial significant influence on the purchase intention of Somethinc’s customers in Medan, with perceived quality contributing the most influence to purchase intention.. Originality/value (State of the art): The originality of this research is that it also discusses how brand trust can have no influence on purchase intention, with the context of a newly established brand not having built enough brand trust yet. Keywords: brand trust, E-WoM, perceived quality, purchase intention, self-congruity
Assessing The Impact of Carbon Taxation Plan of Coal Companies Default Risk in Indonesia
Background: Increased greenhouse gas emissions from fossil fuel use can significantly increase global temperatures, contribute to climate change, and negatively impact human health. To address this issue, Indonesia signed the Paris Agreement in 2015, and proposed the implementation of a carbon tax regulation. The Indonesian government has designated Steam Power Plants (PLTU) as subject to a carbon tax starting in 2025. Other sectors, including coal mining, will also be subject to carbon tax gradually. Purpose: This study is designed to explore the influence of a carbon tax on coal companies in Indonesia, with a focus on their Probability of Default. Design/methodology/approach: The study sample comprises 17 companies listed on the Indonesian Stock Exchange (IDX). The study utilises a quantitative approach and employs descriptive statistical analysis for data analysis. Panel data, which are a combination of time-series data spanning a five-year period from 2018 to 2022, and cross-sectional data in the form of publicly available company secondary data, were used in this study. Findings/results: The analysis reveals that the current ratio, debt-to-equity, oil price, and carbon tax have a significant impact on the probability of default. However, Gross Profit Margin, Net Profit Margin, and time interest earned were found to have no significant effect. The implementation of carbon policy was found to increase the probability of default by 42.5% in this research model. Conclusion: These findings emphasise the importance of effective capital structure management through DER monitoring and liquidity optimisation through current ratio management. Company management needs to develop a comprehensive strategy that not only focuses on adjusting capital structure and liquidity, but also considers technological innovation and operational efficiency to face the carbon tax challenge. Originality/value (State of the art): The novelty of this research lies in the use of the Kreditrisk+ Merton (KMV Merton) model to analyse the probability of default of coal mining companies in the context of carbon tax implementation in Indonesia. Keywords: carbon tax, coal mining company, greenhouse gas, oil price, probability of default
An Integrated Green Supply Chain Model For Indonesian MSMEs: Internal-External Drivers, Practices, and Performance
Background: The development of a green economy as one of the pillars in driving the national economic growth target of 6%-7% towards the Vision of Golden Indonesia 2045 continues to be encouraged. Several national green indicators still need to be improved, especially related to industrial sector activities. In Indonesia, most industrial actors (99%) are MSMEs, contributing 61% of GDP. Improving MSME green behavior and supply chain performance is crucial for enhancing Indonesia’s green economy. Purpose: The purpose of this study was to build an integrated green supply chain model in the MSME ecosystem to support the development of a green economy. Design/methodology/approach: This study used a quantitative approach and CB-SEM analysis tools. The study processed questionnaire data from 459 MSME respondents collected during the period August - October 2024. Findings/Result: The study produced an integrated green supply chain model in the MSME ecosystem in Indonesia, which shows that external forces have a greater influence on green management practices than internal forces. Green management practices then have a significant influence on green economic performance, green social performance, and green environmental performance. Conclusion: Green management practices have the greatest influence on green environmental performance. The results of this study provide implications that managers should prioritize external collaborations, regulations, and stakeholder engagement to enhance green practices. Emphasizing green management will improve environmental performance, realization of green economy and aligning with 2045 Indonesia’s Vision. Originality/value (State of the art): Improving MSME green behavior and supply chain performance is crucial for enhancing Indonesia’s green economy, yet research remains limited. Keywords: green management practices, green performance, integrated green supply chain, internal-external drivers, MSMEs
Strategy Design To Increase Tiktok’s Adoption Intention By MSMEs of Clothes Retail in Bogor City
Background: The increasing usage of technology is evident in how most people engage with social media and e-commerce. TikTok offers several advantages as a social media platform, a content creation tool, and a marketing and sales channel. Purpose: This study aimed to analyze factors affecting TikTok adoption intention based on the Technology-Organization-Environment theory and develop strategic recommendations to enhance social media adoption among micro, small, and medium enterprises (MSMEs). Design/Methodology/Approach: The research involved collecting both secondary and primary data by reviewing literature, distributing questionnaires, and conducting interviews. Data analysis was performed using tools like PLS-SEM and AHP. Findings/Result: Easy to use and positive experiences possibly influence consumer behavior towards online shopping. MSMEs reluctant to adopt TikTok caused by challenges such as low interest and limited resources. The intention to adopt TikTok among MSMEs in the retail clothing sector is influenced by factors including owner support and compatibility. Encouraging the adoption of social media technologies depends heavily on motivation and awareness. Conclusion: Several factors can influence the intention to adopt platforms like TikTok and other e-commerce media, including owner support, competitive pressure, and compatibility. Originality/Value: Researches focused on adoption intention and combination of TOE and DOI theories are few in number. Keywords: adoption intention, DOI, shopping behaviour, strategy design, TOE
Business Model Design for Agrotourism in Pasir Eurih Village, Tamansari Sub-District, Bogor District
Background: The success of agrotourism development is primarily determined by locations with the potential of the natural environment, geographical location, types of agricultural products or commodities produced, and facilities and infrastructure that support tourism. Purpose: This research aims to formulate the design of the Pasir Eurih Village Agrotourism business model using the customer development method, which is focused on the customer discovery stage. Design/methodology/approach: Agrotourism development is located in Kampung Dukuh Menteng RT. 02/08, Pasir Eurih Village. Business model canvas (BMC) elements are formulated using the customer discovery method based on problem and solution testing results in the field. Findings/Result: Based on the solution test, the BMC elements produce customer segments of individual, family, and institutional tourists aged 5-50 years; value propositions of service convenience, complete facilities, and agricultural activity visit packages; direct and indirect channels; customer relationships of souvenirs, photo documentation, and friendly service; key partnerships of raw material suppliers, Traveloka, and restaurants; key activities of seeding to harvest, maintenance, production, marketing, and services; key resources of physical, intellectual, human, and financial resources; cost structures of fixed costs and variable costs; revenue streams of visit and rental package sales. Conclusion: The verification results of the business model canvas show that the product offered is suitable for the market. In addition, based on projected income, Pasir Eurih Village Agrotourism is feasible to implement. Originality/value (State of the art): This study is unique because it focuses on developing the tourism potential and strategic environmental conditions of Pasir Eurih Village for agrotourism. Keywords: agriculture, business model canvas, customer discovery, customer validation, agrotourism
Economic Impact, Challenges, and Recommendations of Ready-Made Garment (RMG) Industry in Bangladesh
Background: The Ready-Made Garment (RMG) industry is a vital contributor to Bangladesh’s economy, generating 8.29% export revenue, and employment of over 5 million workers. This sector plays a significant role in poverty reduction and gender empowerment. However, challenges such as unsafe working conditions, low wages, environmental issues, and inadequate technological innovation persist. Purpose: The study aims not only to explore the RMG sector’s impact on Bangladesh's economy but also to highlight the challenges and recommendations for sustaining this sector’s global competitiveness. Design/Method/Approach: A mixed-method approach was used, integrating a systematic literature review (SLR) with the PRISMA model and a comparative analysis to obtain actionable insights. Findings/Result: The RMG sector has made achievements like workers’ pay scale and green factory initiatives, but several significant gaps such as workers’ training, export diversification, and technology adoption. Additionally, major global concerns such as environmental sustainability, excessive water consumption, and discharge of chemicals need to be addressed. Conclusion: The contribution of this sector to Bangladesh’s economy is remarkable but must address challenges in the RMG sector. Strategic actions are necessary to ensure long-term competitiveness and growth. Originality/value (State of the art): This review paper consolidated the RMG sector’s contribution, challenges, and future directions. It also highlighted actionable recommendations for export diversification and how to address the challenges. Keywords: Gross Domestic Product (GDP), Ready-Made Garment (RMG), Green Factory, environmental sustainability, technological innovation
Little Care: An Innovative Babysitter Service Developed Through a Design Thinking Approach
Background: The role of mothers has undergone a significant transformation in recent years due to the increasing participation of women in the workforce. As more women pursue professional careers, balancing childcare responsibilities with career demands has become increasingly complex. The process of finding a babysitter who aligns with family preferences poses a considerable challenge, leading to heightened concerns among parents regarding the safety, trustworthiness, and compatibility of childcare providers. Purpose: This study aims to address the challenges faced by parents in balancing childcare and career responsibilities by employing a solution-oriented approach through the design thinking framework. Specifically, this research seeks to investigate the key difficulties encountered by working parents in finding reliable babysitters, the primary concerns related to trust, safety, and service quality, as well as the role of digital platforms in enhancing accessibility and transparency in babysitter selection. Design/methodology/approach: The study adopts a design thinking methodology, focusing on three key phases: empathize, define, and ideate. Data collection is carried out through qualitative analysis of in-depth interviews, allowing for the development of insights that guide the creation of an innovative solution. Findings/Results: The empathize phase revealed key findings through the construction of an empathy map, which highlighted parents' concerns and anxieties regarding childcare. Many parents, particularly career-oriented mothers, face significant difficulties in managing their time for childcare. Furthermore, parents encounter challenges in identifying babysitters who meet their specific needs, often experiencing hesitation in trusting available childcare providers. Conclusion: The ideate phase led to the development of "Little Care," a proposed solution in the form of an online platform designed to connect parents with reputable and trusted babysitter agencies. The findings demonstrate the effectiveness of the design thinking approach in addressing the multifaceted challenges faced by modern families in managing childcare. Originality/value (State of the art): This research highlights the relevance of the design thinking framework as a contemporary approach for addressing complex societal issues. By focusing on user-centered problem-solving, the study underscores the potential of design thinking to develop practical, innovative, and sustainable solutions for modern family childcare challenges. Keywords: career woman, babysitter, design thinking, Little Care, online platform
Life Insurance Purchasing Behavior in Non-High Income Countries: Case Study in Indonesia
Background: Life insurance demand in Indonesia is still low, despite its positive contributions to the social and financial sectors, and income continues to grow. The increase in literacy and inclusion of insurance also cannot positively affect life insurance demand. Purpose: This study analyzes the effects of economic and demographic factors on life insurance purchasing behavior, including income, interest rates, inflation, education, and life expectancy. Design/methodology/approach: This study uses secondary data with annual frequency from 2002 to 2022 that obtained from Financial Services Authority, Bank Indonesia, and World Bank. This study employs ordinary least squares (OLS) to estimate data using Eviews 10 software. Findings/Result: This study shows that income, inflation, education, and life expectancy have a positive effect on life insurance purchasing, while interest rates have a negative effect. Interest rates and life expectancy show significant effects. Demographic factors better explain life insurance demand than income factors, and the use of life insurance density provides better predictions than the use of penetration. This finding helps insurers in demand prediction and the government in developing life insurance policies. Conclusion: Economic and demographic factors affect life insurance demand in Indonesia. Originality/value (State of the art): Nowadays, there is a growing consensus to better use the term "non-high-income country" than "developing country" in country level analysis. This study is one of the first in a non-high-income country on the topic of life insurance purchases within the context of Indonesia. Keywords: consumer purchase behaviour, determinant, Indonesia, life insurance, non-high-income country
Impact of Social Media Activity on Consumer’s Brand Trust: A Meta-Analysis Study From a Communication Perspective
Background: Social media marketing is an important part of business operations in the modern era. Social media provides businesses with the ability to engage with broader and more diverse customers than the technology before it. Therefore, it is important to examine the impact of trust as an important part of the relationship between firms and customers. Purpose: This study aims to interpret and summarize the impact of social media marketing activity on brand trust through a meta-analysis of previous studies.. Design/methodology/approach: The researcher will employ meta-analysis to examine the impact of media marketing on customer trust. Meta-regression is employed to examine potential moderators that can influence the relationship. Findings/results: The meta-analysis result shows that there is a significant positive relationship between social media marketing activity and brand trust. Moderator analysis also shows that IT reliance in the industry may moderate this relationship, the specificity of IT utilization and its role in the business may cause this effect. Conclusion: The enhanced communication between brands and consumers that happens through social media can help brands develop a trusting relationship. Easier and more direct communication with customers allows brands to directly respond and address complaints or customer ideas more frequently. This feature of social media can help brands develop a more trustworthy image. Furthermore, the variety of utilization and importance of social media marketing's role in building trust may vary depending on the business context. Originality/value: This research summarizes the result of previous research regarding trust in social media. Several moderating variables are examined to explain the phenomenon. Keywords: social media, digital marketing, marketing communication, brand trust, meta-analysis