Indraina, Marvina Mariska Marillyn, Lien Herlina, and Fithriyyah Shalihati. 2025. “Investigating Generation Z Preferences in Choosing Their First Home: Optimizing Rent-To-Own Housing Strategies For Bank BTN and Property Developers”. Business Review and Case Studies 6 (3): 445. https://doi.org/10.17358/brcs.6.3.445.