HASNA, Raida; KAMILAH, Khairiyah; NOVIANTI, Tanti. Generational Differences in Perceived Promotion Mix Effectiveness on Shopee: Evidence From Generation X, Y, and Z Consumers in Indonesia. Business Review and Case Studies, [S. l.], v. 7, n. 1, p. 142, 2026. DOI: 10.17358/brcs.7.1.142. Disponível em: https://journal.ipb.ac.id/brcs/article/view/73326. Acesso em: 4 jun. 2026.