RAHAYU, Isyana; HERDIYANTI; AHMAD SUPRIATNA, Dani; RAHMAN, Farid. Green Marketing Strategy and Brand Image: The Role of The Big Five Personality Traits in Pangandaran Ecotourism. Business Review and Case Studies, [S. l.], v. 6, n. 3, p. 494, 2025. DOI: 10.17358/brcs.6.3.494. Disponível em: https://journal.ipb.ac.id/brcs/article/view/69394. Acesso em: 10 jan. 2026.