INDRAINA, Marvina Mariska Marillyn; HERLINA, Lien; SHALIHATI, Fithriyyah. Investigating Generation Z Preferences in Choosing Their First Home: Optimizing Rent-To-Own Housing Strategies For Bank BTN and Property Developers. Business Review and Case Studies, [S. l.], v. 6, n. 3, p. 445, 2025. DOI: 10.17358/brcs.6.3.445. Disponível em: https://journal.ipb.ac.id/brcs/article/view/63708. Acesso em: 9 jun. 2026.