MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah

Pengaruh Penerapan Warehousing Management System terhadap Kinerja Operasional Pergudangan Perusahaan Logistik XYZ

Tifany Yosephin Sihaloho — 2023-11-01

Perusahaan perlu menerapkan alat kinerja manajemen yang tepat untuk memaksimalkan operasional pergudangan. Operasional gudang yang semakin kompleks akan menjadi rumit apabila dilakukan secara manual. Perusahaan terus ditekan untuk meningkatkan operasi pergudangan dalam aplikasi berbasis sistem, salah satunya menggunakan warehousing management system (WMS). Perusahaan logistik PT XYZ telah menggunakan sistem ini sebagai faktor pendukung kinerja operasional dalam perusahaan. Penggunaan warehousing management system perlu disesuaikan dengan tujuan dalam mencapai kinerja operasional pada perusahaan. Penelitian ini bertujuan untuk melihat bagaimana kualitas sistem, kualitas informasi, dan kualitas pelayanan pada penerapan warehousing management system berpengaruh terhadap kinerja operasional di perusahaan XYZ berdasarkan persepsi karyawan. Penelitian dilakukan di warehouse PT XYZ berlokasi di Cakung – Jakarta yang dimulai dari bulan Maret – Mei 2023 dengan responden sebanyak 80 karyawan pergudangan di perusahaan XYZ. Metode analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif melalui tabulasi silang SPSS dan SEM-PLS. Hasil penelitian menunjukkan kualitas sistem, kualitas informasi, dan kualitas pelayanan pelanggan dari penerapan warehousing management system berpengaruh signifikan positif terhadap kinerja operasional perusahaan.

Pengaruh Harga dan Kualitas Produk Terhadap Kepuasan dan Loyalitas Pelanggan Restoran Chicken Geprek Ken Dedes

Dilla Ferawati — 2023-11-01

Chicken Geprek Ken Dedes Restaurant is one of the small businesses in the midst of increasingly tight culinary MSME competition in Bogor. This restaurant needs to continuously increase customer satisfaction and loyalty to sustain business continuity. This study aimed to analyze customer characteristics, the effect of price and product quality on customer satisfaction and loyalty, the effect of customer satisfaction on customer loyalty, and the effect of customer satisfaction as a mediating variable. The sample of this research was 78 customers who were determined using a non-probability sampling method called voluntary sampling. Research data were analyzed using descriptive analysis and SEM-PLS methods. The results showed that price and product quality have positive and significant effect on customer satisfaction, but not significant on customer loyalty. Customer satisfaction has a positive and significant effect on customer loyalty and has a full mediating effect.

Pengaruh Sertifikasi Halal dan Bauran Pemasaran Terhadap Intensi Pembelian Konsumen Muslim Pada Produk Minuman Kopi Kekinian

Rayhan Arfi Mubarak — 2023-11-06

This research aims to analyze the influence of the halal label on the intention to purchase contemporary coffee labeled halal in Indonesia and analyze the influence of the marketing mix (product, price, place, promotion) on the intention to purchase contemporary coffee labeled halal in Indonesia. . This research was conducted on consumers who were at least 20 years old, Muslim and had purchased and were interested in consuming contemporary coffee products that were halal certified. with a total of 110 respondents using purposive sampling. The aim of this research is to analyze the influence of halal labeling on interest in buying contemporary coffee labeled halal in Indonesia, analyze the influence of the marketing mix (product, price, place, promotion) on interest in buying contemporary coffee labeled halal in Indonesia and analyze what strategies can be implemented to increase Interest in contemporary halal certified coffee products. Data collection was carried out by filling out an online questionnaire. The statistical analysis used is the PLS Structural Equation Model (SEM). The results of this research show that the influence of the halal label has a positive and significant relationship with the intention to buy contemporary coffee and shows that the marketing mix consisting of product, place and promotion variables has a positive and significant relationship with the intention to purchase contemporary coffee, while the price variable has a negative effect. and negative. does not have a significant effect on interest in buying contemporary coffee. This is because the good quality of service, place and product means that consumers do not consider the current price of coffee.

Pengaruh Optimalisasi Pengelolaan Transaksi Finansial Terhadap Pencapaian Penerimaan Pendapatan Yang Dimediasi oleh Fee Based Income Brilink

De Vilera Simatupang — 2023-11-04

In recent years, the banking industry has experienced major challenges, namely unstable interest income. Banks need to consider alternative income outside of interest income. If the bank wants to maintain its profit level, the sources of income other than income from loan interest must be intensified through fee-based income. This study aims to determine the number of agents, CASA, jawara juragan agents, and BEP agents affecting BRILink financial transactions, financial transactions affecting BRILink fee-based income, and the implications of income receipts affected by BRILink fee-based income. This study uses secondary data with CASA variables, number of agents, jawara juragan agents, BEP agents, financial transactions, fee-based income (FBI), and income receipts. Data were analyzed using Structural Equation Modeling (SEM), which was processed through Smart PLS 4.0. The results showed that from the CASA variables, the number of agents, jawara juragan agents, and the BEP agents, only the number of agents significantly influenced BRILink financial transactions. BRILink's financial transactions significantly affect BRILink's fee-based income. BRILink's fee-based income has a significant influence on income receipts.

Strategi Pengembangan Portofolio Pembiayaan Mikro di Bank Syariah Indonesia (Studi Kasus BSI Cabang Pembantu Bogor Dramaga Perwira)

Ahmad Yani — 2023-11-04

The role of micro, small and medium business (UMKM) in the structure of the Indonesian economy is important and strategic. Conventional and sharia banking support the increase of UMKM through funding, as well as technical and non-technical assistance. The research was taken at Bank Syariah Indonesia (BSI) Bogor Dramaga Perwira Sub-Branch Office (KCP), under supervision of Regional V Jakarta 2 and Bogor Area, with a focus on microfinance. The research objectives were (1) to identify internal and external factors that influence the microfinance portofolio development, (2) to formulate an appropriate strategy to increase the growth of microfinance portofolio and (3) to recommend the development of UMKM according to the existing BSI microfinance scheme. This research based on data and information from PT BSI in the period of 2018-2022 which affect financing performance. Data analyzed using the Internal Factor Evaluation (IFE) and the External Factor Evaluation (EFE) matrix, followed by Strength-Weaknesses-Opportunities-Threats (SWOT) and Quantitative Strategic Planning (QSP) matrixes. The internal factors that become strengths are the pricing of low-cost financing with BSI Kredit Usaha Rakyat (KUR) products, easy requirements, Service Level Agreement (SLA) fast financing processes and sharia-compliant financing agreements. External factors that become opportunities are the large number of UMKM, the public's interest to Islamic banking and many competing banks. Alternative strategies results of SWOT analysis followed by QSP matrix were building partnerships with the micro business community through micro cluster financing, maximizing online marketing and services, and innovating microfinance products.

Kajian Efektivitas Pembiayaan KUR Mikro Dalam Pengembangan UMKM di Bank Syariah Indonesia (Studi Kasus di BSI KCP Bogor Pomad)

Norna Anisa — 2023-11-06

The Micro, Small, and Medium Enterprises (MSMEs) sector still faces several issues, such as a lack of capital for business development and limited access to financing from the banking sector. MSMEs play a crucial role in the Indonesian economy, contributing to 61.07 percent of the Gross Domestic Product (GDP) and employing 97 percent of the workforce. One of the government programs aimed at improving access to financing for MSMEs through financial institutions with a guarantee scheme is the People's Business Credit (KUR). This study aims to (1) identify the characteristics of MSMEs, (2) analyze the effectiveness level of KUR financing, (3) analyze the relationship between business characteristics and revenue growth, and (4) analyze customer satisfaction with these services. The methods used include descriptive analysis, validity reliability, cross-tabulation, chi-square, and Importance Performance Analysis (IPA). The results of the study indicate that out of 40 respondents who were customers of KUR financing at BSI KCP Bogor Pomad, the majority of them were engaged in trading and their businesses were located within a distance of 0.5 km-5 km. Their business objectives were primarily focused on working capital needs. After obtaining KUR financing from BSI KCP Bogor Pomad ranging from Rp10 million to Rp50 million, most customers reported monthly sales profits ranging from Rp1 million to Rp5 million, indicating significant assistance from KUR financing. Based on the analysis of the four aspects of financing effectiveness, the most dominant aspect is the accuracy in fund utilization with the highest value of 3.55. This finding is supported by three other variables: accuracy of financing amount (3.53), accuracy of margins (3.5), and accuracy of procedures (3.51). Regarding the relationship between business characteristics and revenue development, it was observed that the financing amount and the purpose of financing have a significant relationship (Chi-Square value <0.05). The results of the IPA analysis highlight the attributes that require improvement, which include clarity of the on-the-spot time for the notification of principle approval, speed of on-the-spot time for issuing the notification of principle approval, clarity of required costs, and speed of handling questions and complaints.

Strategi Pengembangan Paket Oleh-Oleh Olahan Salak di Kelompok Tani Ambudi Makmur 2

Ayutyas Sayekti — 2023-11-06

Ambudi Makmur 2 Farmer Group is an agribusiness company in Bangkalan Regency whose main commodity is engaged in salak crops. Agribusiness activities in this company include on-farm activities and salak processing activities. The COVID-19 pandemic caused sales of processed salak products to decline and this condition had an impact on decreasing company revenue. This study aims to formulate a strategy to increase sales of processed salak products in the new normal period through sales in the form of processed salak souvenir packages. The target market for salak processed souvenir packages is not only Bangkalan tourists but also the general public around Bangkalan. The methods used are SWOT analysis, non-financial analysis, and financial analysis with respondents being business voters, employees, consumers and tourism officials. The strategy used by the Ambudi Makmur 2 Farmer Group for planning business development ideas in the new normal period is the S-T (Strength-Threats) strategy by developing souvenir packages processed by salak. Based on the results of non-financial analysis and financial analysis, the development of this salak processed souvenir package is feasible to run.

Strategi Pengembangan Pada Produk Inovasi Biskuneo (Studi Kasus: Tenant Badan Riset Inovasi Nasional)

Eka Novah Yuanto — 2023-11-06

Biskuneo is one of the innovative products resulting from research by the National Innovation Research Agency (BRIN) to find the right commercialization strategy based on market demand to support industry needs. The aims of this study were (1) to identify internal and external factors that influence the development strategy of Biskuneo innovation products and (2) to compile the application of the Biskuneo innovation product canvas business model to business development. The canvas business model method is used to map the condition of Biskuneo products, followed by a descriptive and quantitative analysis consisting of an internal factor evaluation matrix (IFE), an external factor evaluation matrix (EFE), an internal-external matrix (IE), a matrix of strengths, weaknesses, opportunities, and threats (SWOT). The IFE calculation result is 2.339 and the EFE calculation result is 2.580 which is mapped in the IE matrix in cell V, indicating that Biskuneo is in a position to grow and develop. Strategy determination in the SWOT matrix is in quadrant I (SO strategy), namely the product has great opportunities and strengths so that it can take advantage of existing opportunities. The recommended strategy is an aggressive/progressive strategy.

Strategi Pengembangan Usaha Bandeng Duri Lunak Mandala Presto Berbasis Model Bisnis Kanvas Di Kabupaten Bogor

Zulfa Sania Dasairy — 2023-11-06

Mandala Presto is one of the milkfish processing businesses in Bogor Regency. The business started producing soft-boned milkfish without packaging in 2011. Collaborating with 35 street vendors, they sold soft-boned milkfish in traditional markets and through door-to-door sales. In 2018, the owner changed the business model to focus on hygienic vacuum-packaged soft-boned milkfish. The aims of this study were (1) to identify internal and external factors influencing the development of Mandala Presto's soft-boned milkfish business, (2) to develop the implementation of Mandala Presto's soft-boned milkfish business model canvas for its business strategy, and (3) to determine the prioritized strategy choices from the nine elements of the business model canvas to enhance the growth of Mandala Presto's soft-boned milkfish business. The method used was the business model canvas to map the condition of Mandala Presto, followed by descriptive and quantitative analysis including the internal factor evaluation (IFE) matrix, external factor evaluation (EFE) matrix, internal-external (IE) matrix, strengths, weaknesses, opportunities, and threats (SWOT) matrix, and analytical hierarchy process (AHP) for business model improvement. The IFE calculation result is 3.32, and the EFE calculation result is 2.79, which are mapped in the IE matrix in cell IV, indicating that the business is in a growing and developing position. The priority strategy determination with AHP focuses on four elements of the business model canvas: key partners, key activities, channels, and key resources.

Pengaruh Gaya Kepemimpinan, Komunikasi, dan Disiplin Kerja Terhadap Kinerja Karyawan Pada Restoran Kedai Kita Bogor

Firdayanti Firdayanti — 2023-11-07

The problem that is used as the object of research is that the leadership style applied to employees is still not good, there are communication barriers between superiors and employees that are still less effective and regulations regarding work discipline that must be obeyed by employees. This research was conducted with the aim of analyzing the factors that influence the performance of our restaurant kedai kita in Bogor. Data collection was through questionnaires and the data analysis technique used in this research was a quantitative method with the help of the SPSS 22.0 program. The assessment system used in this research is a Likert scale. This research uses multiple linear regression analysis. The population in this study was all restaurant employees, totaling 60 people. The sampling technique in this research used saturated sampling. The research results concluded that leadership style had a positive and significant effect on employee performance. Communication has a positive and significant effect on employee performance. Work discipline has a positive and significant effect on employee performance.