Strategi dan Prospek Pengembangan Industri Produk Olahan Minyak Pala dalam rangka Pemberdayaan Masyarakat di Kabupaten Bogor

- Lusianah, Muhammad Syamsun, Nurheni Sri Palupi

Abstract


Nutmeg oil is one of essential oil products of economically important nutmeg commodities. Many of nutmeg oil’s product were used for food’s industry, such as astringent, cosmetics, soap, and medicines. The objectives of this research, were to get a good quality nutmeg oil as raw material for nutmeg oil’s downstream industry, to analize the feasibility of the construction of the industry, and to formulate developing strategy of nutmeg oil’s downstream industry in Bogor Regency. The data were collected by experts use exponential comparisons method (MPE) to choose appropriate destilation method of nutmeg oil, a product that will be develop in Bogor and also potential location to develop the industry’s fabric. To know appropriate strategy to empower the Bogor Regency’s society by means of the industry, first it was necessary to know the position of downstream industry using strengths, weaknesses, opportunities and threats (SWOT) analysis and to formulate appropriate strategy using Analytical Hierarchy Process (AHP). The appropriate destilation method of nutmeg oil that were choosen by experts is direct steam method, the product that were choosen by experts is cosmetic’s product, and the potential location is Ciomas Regency. Based on feasibility analysis nutmeg oil downstream industry has potencial prospect in Bogor Regency. Market aspect shows that the industry is very needed in Bogor.  The human resource aspect also shows that there are a lot of productive ages that can be required in the industry. Financial aspect signed that investation of the industry bring profit based on Net Present Value (NPV) that is Rp. 4.362.473.952, Internal Rate of Return (IRR) 47,2% per year with discount rate 16,5% and 8% per year, Payback Period (PBP) 11,5 month, and Benefit/Cost (B/C) ratio 1,11. SWOT analysis showed that nutmeg oil downstream industry located at second quadrant. It means that the industry supported aggressive strategy, and by used this analysis we can formulate seven alternative strategies. The appropriate strategy to empower The Bogor  Regency’s society by means cosmetic’s industry is extensification of nutmeg area and corporate community relationship.

Keywords


developing strategy, downstream industry, feasibility, nutmeg oil, prospect industry

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DOI: https://doi.org/10.29244/mikm.5.1.65-79

Manajemen IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah

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