Strategi Pengembangan Usaha Budidaya Ikan Konsumsi Air Tawar dan Ikan Hias Air Tawar  pada Kelompok Mitra Posikandu Kabupaten Bogor

Bagus Dwi Nugroho; Hartrisari Hardjomidjojo; Ma'mun Sarma

doi:10.29244/mikm.12.2.127-136

Bagus Dwi Nugroho Dinas Perikanan dan Peternakan Kab. Bogor
Hartrisari Hardjomidjojo Departemen Teknologi Industri Pertanian, Fateta IPB
Ma'mun Sarma Departemen Manajemen FEM IPB

DOI: https://doi.org/10.29244/mikm.12.2.127-136

Keywords: business expansion strategies, freshwater fish farming, ornamental fish farming, posikandu partners group

Abstract

Fisheries is a prominent sector in Bogor District, in line with its vision to be the most advanced district in Indonesia by becoming the biggest producer of both decorative and consumable fish. Total production of consumable fish has reached 112.781 tons and production of decorative fish has reached 242.520.230 seeds. Kelompok Mitra Posikandu is a group of fish breeder which is located in Minapolitan Area, Bogor District. The group was established in August 2016 with 23 members. The newly established group has several potencies to grow and expand, hence need a research to be carrried out. Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) methods were used in this research to analyze both internal and external factors. Alternative strategies for business expansion were explained with Strengths, Weaknesses, Opportunities and Threats (SWOT) method and further analyzed by using Analytical Hierarchy Process (AHP).

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