STRATEGI PENGEMBANGAN EKOWISATA DI TAMAN NASIONAL SEBANGAU KALIMANTAN TENGAH

  • Ign. Anung Setyadi
  • Hartoyo Hartoyo
  • Agus Maulana
  • E.K.S Harini Muntasib

Abstract

This study examines the development strategy of ecotourism in Sebangau National Park (TNS), Central Kalimantan. The purpose of this study was to formulate development strategy of TNS ecotourism. Data processing method was done performed by descriptive analysis (quantitative and qualitative), Exponential Comparative Method determined the prospective ecotourism products and Importance-Performance Analysis (IPA) used to identify ecotourism object readiness. Priority of aspects, problems, solutions and strategic were determined by Analytic Network Process (ANP) method. The main problem encountered in the development of ecotourism in the TNS were lack of infrastructure and accessibility, as well as convincing the community by the local goverment on the importance of ecotourism. The main solutions for development of ecotourism in the TNS is the provision of infrastructure and accommodation facilities. The results showed that the main strategies is to increase cooperation with stakeholders (networking) and increased promotion/information ecotourism products.


Keyword: Business Strategy, Eco-Tourism, ANP, Sebangau National Parks

Author Biography

Ign. Anung Setyadi
Jurnal Manajemen dan Bisnis (JMA) adalah Pulikasi dalam bentuk jurnal yang dikelola oleh Program Pascasarjana Manajemen Bisnis Institut Pertanian Bogor. JMA memuat informasi hasil kegiatan penelitian, pemikiran konseptual dan review bidang ilmu manajemen dan agribisnis. Jurnal ilmiah ini diterbitkan oleh Program Studi Magister Manajemen Agribisnis Program Pascasarjana Institut Pertanian Bogor. Mulai diterbitkan pada tahun 2004 dengan frekwensi terbit 2 kali dalam setahun,yakni pada bulan Maret dan Oktober