WARNING LABEL AND VIDEO EFFICACY ON HIGH SCHOOL STUDENT CONSUMPTION OF SOFT DRINK AND FAST FOOD

Ujang Sumarwan, Siti Atilah, Vici Lucyta Lestari

Abstract


Excessive consumption of fast food and soft drink causes various negative impacts on health. This study aims to analyze the knowledge and intention toward fast food and soft drinks consumption on adolescents. The design used in this study was pre-experimental in one of senior high schools in Bogor Regency. Samples of this study 96 students and chosen by convinience. Samples are divided into three groups, which are warning label exposure group, the video exposure group, and the control group. Research results show that warning label and video are able to increase knowledge of fast food and soft drinks. In addition, the exposure of the warning label and video also reduced the intention of the sample in consuming fast food and soft drinks. The results of one way ANOVA test showed that the knowledge and intention of the control group differed significantly with the experimental group both with the exposure of warning labels and video. Further testing results of the Post Hoc Test showed that warning label exposure further enhance knowledge than video exposure and without exposure. Warning labels and video effectively reduce the intention to consume fast food and soft drinks.


Keywords


experiments, fast food, intention, knowledge, soft drink

Full Text:

PDF

References


Boutelle, K. N., Fulkerson, J. A., Neumark-Sztainer, D., Story, M., & French, S. A. (2007). Fast food for family meals: relationships with parent and adolescent food intake, home food availability and weight status. Public health nutrition, 10(1), 16-23.

[BPS] Badan Pusat Statistik. (2016). Jumlah Perusahaan Industri Besar Sedang Menurut Sub Sektor (2 digit KBLI), 2000-2015. Jakarta (ID): BPS.

Brewer, N. T., Hall, M. G., Noar, S. M., Parada, H., Seroussi., Bach, L. E., Hanley, S., Ribisy, K. M. (2016). Effect of pictorial cigarette pack warnings on changes in smoking behavior a randomized clinical trial. JAMA Intern Med. 176(7), 905-912. doi:10.1001/jamainternmed.2016.2621.

Bushman, B. J. (1998). Effects of warning and information labels on consumption of full-fat, reduced-fat, and no-fat products. Journal of Applied Psychology, 83(1), 97.

Cahyadi, S. (2008). Analisis dan Aspek Kesehatan Bahan Tambahan Pangan. Cetakan Kedua. Jakarta (ID): PT. Bumi Aksara.

Chen, M. F., & Huang, C. H. (2013). The impacts of the food traceability system and consumer involvement on consumers' purchase intentions toward fast foods. Food Control, 33(2), 313-319.

French, S. A., Story, M., Neumark-Sztainer, D., Fulkerson, J. A., & Hannan, P. (2001). Fast food restaurant use among adolescents: associations with nutrient intake, food choices and behavioral and psychosocial variables. International journal of obesity, 25(12), 1823.

Fishbein, M., Ajzen, I. (1975). Beliefs, Attitude, Intention and Behavior: an Introduction to Theory and Research. Philippines: Addison-Wesley Publishing.

Glock, S., Müller, B. C., & Ritter, S. M. (2013). Warning labels formulated as questions positively influence smoking-related risk perception. Journal of health psychology, 18(2), 252-262.

Hampapur, A., Jain, R., Weymouth, T. (1995). Production model based digital video segmentation. Journal of Multimedia Tools and Applications 1: 9-46.

Hankin, J. R., Sloan, J. J., Firestone, I. J., Ager, J. W., Sokol, R. J., Martier, S. S., & Townsend, J. (1993). The alcohol beverage warning label: When did knowledge increase?. Alcoholism: Clinical and Experimental Research, 17(2), 428-430.

Health and Consumer Protection. (2006). Labelling: competitiveness, consumer information and better regulation for the EU. European Commission.

Kapti, R. E., Rustina, Y., & Widyatuti, W. (2013). Efektifitas audiovisual sebagai media penyuluhan kesehatan terhadap peningkatan pengetahuan dan sikap ibu dalam tatalaksana balita dengan diare di dua rumah sakit kota Malang. Jurnal Ilmu Keperawatan, 1(1), 53-60.

Khomsan, A., Anwar, F., & Mudjajanto, E. S. (2009). Pengetahuan, sikap, dan praktek gizi ibu peserta Posyandu. Jurnal Gizi dan Pangan, 4 (1), 33-41. DOI: http://dx.doi.org/10.25182/jgp.2009.4.1.33-41.

Kustin, K., Wahyuningtyias, F., & Munawir, A. (2017). The effects of junk food consumption on incidence of early puberty in adolescent females. Health Notions, 1(4), 408-413.

Mahdiah, M., Hadi, H., & Susetyowati, S. (2004). Prevalensi obesitas dan hubungan konsumsi fast food dengan kejadian obesitas pada remaja SLTP kota dan desa di Daerah Istimewa Yogyakarta. Jurnal Gizi Klinik Indonesia, 1(2), 69-77.

Majabadi, H. A., Solhi, M., Montazeri, A., Shojaeizadeh, D., Nejat, S., Farahani, F. K., & Djazayeri, A. (2016). Factors influencing fast-food consumption among adolescents in tehran: a qualitative study. Iranian Red Crescent Medical Journal, 18(3).

Maehara, D., & Yuliati, L. N. (2013). Alokasi waktu, motivasi, kendala, dan niat berwirausaha pada isteri nelayan. Jurnal Ilmu Keluarga & Konsumen, 6(1), 49-57.

DOI: http://dx.doi.org/10.24156/jikk.2013.6.1.49.

Payab, M., Kelishadi, R., Qorbani, M., Motlagh, M. E., Ranjbar, S. H., Ardalan, G., & Heshmat, R. (2015). Association of junk food consumption with high blood pressure and obesity in Iranian children and adolescents: the CASPIAN-IV Study. Jornal de pediatria, 91(2), 196-205.

Powell, L. M., & Nguyen, B. T. (2013). Fast-food and full-service restaurant consumption among children and adolescents: effect on energy, beverage, and nutrient intake. JAMA pediatrics, 167(1), 14-20.

Rafiony, A., Purba, M. B., & Pramantara, I. D. P. (2015). Konsumsi fast food dan soft drink sebagai faktor risiko obesitas pada remaja. Jurnal Gizi Klinik Indonesia, 11(4), 170-178.

Ramdhani, A. ( 2010). Women’s Health. Bandung (ID): Leaf Production.

Rosenheck, R. (2008). Fast food consumption and increased caloric intake: a systematic review of a trajectory towards weight gain and obesity risk. Obesity Reviews, 9(6), 535-547.

Safriani, F. (2014). Faktor-faktor yang berhubungan dengan perilaku konsumsi minuman ringan (soft drink) pada siswa SMA di bogor [Skripsi]. Bogor (ID): Institut Pertanian Bogor.

Skriptiana, N. R.( 2009). Hubungan antara pengetahuan gizi, pengaruh teman sebaya, pengaruh media massa dan faktor lain dengan konsumsi minuman ringan berkarbonasi pada siswa-siswi SMPIT Nurul Fikri tahun 2009[skripsi]. Depok (ID): FKM UI.

Spink, J., Singh, J., & Singh, S. P. (2011). Review of package warning labels and their effect on consumer behaviour with insights to future anticounterfeit strategy of label and communication systems. Packaging Technology and Science, 24(8), 469-484.

Sumarwan, U. (2011). Peilaku konsumen: Teori dan Penerapannya dalam Pemasaran. 2th ed. Bogor (ID): Penerbit Ghalia Indonesia.

Sumathy, P. & Nithyakalyani, P. (2017). Effectiveness of video assisted teaching programme on knowledge and practice regarding junk food and its effects among adolescents in selected urban school at Puducherry. International Journal of Applied Research, 3(6), 574-577.

Suragimath, G., Krishnaprasad, K. R., Moogla, S., Sridhara, S. U., & Raju, S. (2010). Effect of carbonated drink on excisional palatal wound healing: A study on Wistar rats. Indian Journal of Dental Research, 21(3), 330.

Suyasa, I. N. G., Shanti, D. G. D. D. (2015). Efektifitas tulisan dan gambar peringatan kesehatan pada produk rokok terhadap kesadaran merokok di Kabupaten Bandung, Bali- 2015. Intisari sains medis 9(1), 19-24. doi:10.1556/ism.v9i1.148.

Tania, M. (2016). Hubungan pengetahuan remaja dengan perilaku konsumsi minuman ringan di SMKN 2 Baleendah Bandung. Jurnal ilmu keperawatan. 7 (1), 19-25.

White, E. & Parsons, A. L. (2001). Comprehension of warnings and resulting attitudes. Journal of Consumer Affairs, 35(2), 278-294.

Whitney, E., Rolfes, S. R.(2005). Understanding Nutrition. 10th ed. United States (US) : Peter Marshall.

Wicaksono, D. (2016). Pengaruh media audio-visual MP-ASI terhadap pengetahuan, sikap, dan perilaku ibu baduta di PU puskesmas Kelurahan Johar Baru. Jurnal Penelitian dan Pengabdian. 4 (2), 291-298. doi.org/10.29313/ethos.v0i0.1974.g1215.

Wildyana, Suyasa, P.T.Y.S. (2006). Persepsi terhadap kemasan dan Intensi Membeli. Jurnal Ilmiah Psikologi Industri dan Organisasi, 8(2), 110-124.




DOI: https://doi.org/10.29244/jcs.4.1.48-60

Refbacks

  • There are currently no refbacks.


EDITORIAL OFFICE

Journal of Consumer Sciences
Department of Family and Consumer Sciences Building Level 2,IPB University
Kampus IPB Darmaga, Bogor 16680, Indonesia
Phone +62-251-8627432
e-mail: jcs.ikkipb@gmail.com/jcs@apps.ipb.ac.id
http://jurnal.ipb.ac.id/index.php/jcs


©Copyright of Journal Of Consumer Sciences (e-ISSN: 2460-8963) Supported by OJS 

Creative Commons License

Journal of Consumer Sciences is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.