Author Details

., Suharno, Indonesia

  • Vol 8, No 2 (2008): Buletin Ekonomi Perikanan - Articles

    The aims of this research are to analyse the optimal allocation rate of resources. utilization of pond culture, to estimate and to analyse land rent value of prawn pond culture and to estimate affect of change In exogeneous variable on the land rent value. Finding of the researcah shows that economic value of prawn pond culture of Tanjung Paslr village, Is estimated to be Rp163.864.380,95 and of Tanjung Baru village to be Rp192.484,85. Based on Ricardian land rent concept. tanjung Baru village has land rent value of Rp1.560.182,OO while Tanjung Paslr village has about Rp1.065.431,OO. Multiple regression model, applied for this research Indicates that1here Is a corelation between land rent value and produdivlty fadors and distance. the model has also shows that fador productivity has a positive correlation to the land rent value,.while distance has a negative correlation to the land rent value. It Is also indicated that Tanjung Baru village has reached almost an optimal condition. The finding of sentivity analysis shows that the increase of oil price and urea fertilize reduced the value of land rent and the magnitude of change in the value of land rent be affected by the fador of fertility rate and the distance of the pond location from the existing local spot market.

     


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  • Vol 8, No 2 (2008): Buletin Ekonomi Perikanan - Articles
    After shrimp, tuna Is the second major export of Indonesian sead food <:ommodity group . Among the existing export mar1tets, Japan is the bigest mar1tet destination of Indonesian Tuna export. In the perspctive of Intemational trade, tuna· is a commodity group consisting of different kinds of export Item and specificity. Fresh ye//Owfin is the most Important Item of tuna group in term of export's value. This research specified model and estimated demand parameters of Japanese Impbrt market on Indonesia's fresh Ye//owfin. The estimation Is made In order to have valid Information especially for policy formulation. The estimation is done by using an econometric approach. In the approach three ad hoc models (linear, semi logarithmic and double logarithmic) were applied to a time series export data of Indonesian yellow fin to Japanese mar1tet by using ordinary least square (OLS) methods. These three models were then evaluated using three criteria of fitness: economic, statislical and econometric criteria. The model evaluation Indicated that semi-logarithmic model has the best fitness to the three criteria. COnsequently, the estimation of demand parameters is then made by using semi-logarithmic model. Using the semi-logarithmic demand model, the econometric analysis has indicated that Import of Indonesian Yellow fin by Japanese mar1tet is dependent on five factors: the domestic price of fresh yellow fin In Japan, Japanese GOP, Yen to dollar exchange rate, Intemational fresh shrimp price, and previous demand of fresh yellow fin by Japanese mar1tet. It is concluded that. of these five factors, two factors (own price and Income) revealed a Significant Interest. It Is found out that own price demand elasticity of fresh yellow fin Is elastic (-1,283) and demand elasticity of Income is inelastic (0,002) . The research recommended that Indonesian need to apply quality based strategy instead of price, by applying prudent production technology to anticipate the increasing Japanese GOP  
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  • Vol 8, No 2 (2008): Buletin Ekonomi Perikanan - Articles
    Giant Hypennarket is one of main player in consumer good retailing industry in Indonesia. Changing environtment and increasing competition pressure have put the finn in a need of marketing strategy adjustment in order to retain the existing and to gain new market segments. This study presented steps taken in developming a new marketing strategy plan based on study of consume(s preference and enterprise perfonnace analysiS. A new marketing mix, has been developed based on consumer preference and enterprise perfonnance studies. The study has been focused on sea food and fish products of the retailer. Objectives of the studies are to Identify dominant marketing variables of the finn that best meet consumer preferences and to fonnulate new or adjusted marketing mix that best fits the business environment and Challenges. The development of new marketing mix began by conducting consumer preference study in whichconsumers are requested to expresses their impression and evaluation on existing Giant marketing strategy. In the same manner, intemal officers of Giant hypennarket having direct responsibility in marketing have been asked to give their self evaluation on their own marketing strategy. In both studies, elements of Giant marketing mix, the so called 7 P's, were. evaluated. Empirical data has been drawn by using survey and interview techniques. Sample respondents representing consumers have been selected by applying purposive sampling methods. Questionnaires were developed to catch consumer preferences, consumer evaluation and suggestions on the existing marketing mix. The data has then been analyzed by applying descriptive statistics methods. Seven marketing variables of Giant Hypennarket being analyzed are product mix, price mix, place mix, promotion mix, process mix, people mix and physical evidence. These variables have been evaluated by both intemal management and consumers. New marketing mix is then developed based ~n the outcome of the analysis. It is indicated that Giant Hypermarket has applied the 7 Ps of the marketing mix adequately consistent. Four of the seven variables (product, price, promotion, people, and physical evidence) have been deemed appropriate, while the others have been deemed good. However, one element of promotion mix, namely public relation have been deemed poor by consumes. Evaluation by intemal management of the firm has put marketing variables to be significant factors for the success of the retailer. The analysis has revealed that two marketing variables, product mix and promotin mix are relatively more important than the others; Cosequently, these variables need to be put in priority in the firm marketing program. It is recommended, that (1) as a part product mix, the firm to put more care in sorting process to ensure quality, to intensify physical check up on the products, to use appropriate packing materials and to make up packing design. (2) In promotion mix, Giant Hypermarket is suggested to keep using and diversify the existing media to increase publication. In particular, the firm is suggested to increase the frequencies of sales promotion and public relation.
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  • Vol 6, No 1 (2005): Buletin Ekonomi Perikanan - Articles

    Competency-Based Human Resource Management (CBHRM) is a new model of performance management which synchronized the business strategy and the human resources strategy in order to reach the goal of an organization. It is also one of the concepts to build the core competencies of a company to get their competitive advantages. ThiS research analyzed the business strategy and the arrangement of CBHRM action plan in PT XYZ. Two methods were use to reach the goal of the research. The methods are SWOT analysis and Performance Improvement Planning (PIP). The result shows that PT XYZ could implement three alternative sfrategies as their grand strategies. The grand strategies are: (1) implementing the ISO system along with training and development, especially the training that related to the ISO system, for their employees, (2) pursuing continuous improvement and also (3) expanding their market share. Based on the analysis by using PIP method, PT XYZ has ten fastics to build their employees competencies in adopting the concepts of CBHRM. Several of the tactics are: (1) socializing vision and mission of the company, (2) arranging training and development, (3) tightening the supervision of the prosses and products.

     

     


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